{"id":3960,"date":"2016-09-23T14:46:31","date_gmt":"2016-09-23T21:46:31","guid":{"rendered":"\/blog\/?p=3960"},"modified":"2021-01-19T13:17:36","modified_gmt":"2021-01-19T21:17:36","slug":"68th-annual-primetime-emmy-awards-ad-numbers","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/68th-annual-primetime-emmy-awards-ad-numbers\/","title":{"rendered":"The 68th Annual Primetime Emmy Awards by the Numbers"},"content":{"rendered":"<p>The 68th annual Emmys on <a href=\"https:\/\/www.ispot.tv\/brands\/dHf\/abc\">ABC<\/a> featured 58 different brands showing 84 different unique ads. Among the 169 ad airings, the auto, electronic and pharma industry ads led the way.<\/p>\n<p>All told, TV ads appeared on screens 316,897,573 times \u2014 304 million of which were live or same day.<\/p>\n<p>View rates for brands were 87.2% (view rates are the percentage of an ad that, on average, was viewed across all airings of that ad) \u2014 shy of the Olympics average of 90%, but above the NFL weekend average of 85%.<\/p>\n<p>The audience was 58% female and skewed older with the 35-and-older demographic representing 73% of the crowd.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3961 size-large\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23123323\/Screen-Shot-2016-09-23-at-12.31.45-PM-1024x401.png\" alt=\"Audience By Age\" width=\"640\" height=\"251\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23123323\/Screen-Shot-2016-09-23-at-12.31.45-PM-1024x401.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23123323\/Screen-Shot-2016-09-23-at-12.31.45-PM-300x118.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23123323\/Screen-Shot-2016-09-23-at-12.31.45-PM-768x301.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23123323\/Screen-Shot-2016-09-23-at-12.31.45-PM.png 1296w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3962 size-large\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23123455\/Screen-Shot-2016-09-23-at-12.34.38-PM-1024x373.png\" alt=\"Audience By Gender\" width=\"640\" height=\"233\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23123455\/Screen-Shot-2016-09-23-at-12.34.38-PM-1024x373.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23123455\/Screen-Shot-2016-09-23-at-12.34.38-PM-300x109.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23123455\/Screen-Shot-2016-09-23-at-12.34.38-PM-768x280.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23123455\/Screen-Shot-2016-09-23-at-12.34.38-PM.png 1351w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>On the brand level, <a href=\"https:\/\/www.ispot.tv\/brands\/d_C\/audi\">Audi<\/a>, <a href=\"https:\/\/www.ispot.tv\/brands\/7Q4\/apple\">Apple<\/a>, <a href=\"https:\/\/www.ispot.tv\/brands\/oZ9\/samsung\">Samsung<\/a>, <a href=\"https:\/\/www.ispot.tv\/brands\/o1s\/invokana\">Invokana<\/a> and <a href=\"https:\/\/www.ispot.tv\/brands\/7hZ\/aarp-services-inc\">AARP<\/a> ran the most ads. 42 brands ran ads twice.<\/p>\n<p>Samsung and Apple went head to head, with a VR ad from Samsung, <a href=\"https:\/\/www.ispot.tv\/ad\/ACgo\/samsung-galaxy-all-the-feels\">\u201cAll the Feels,\u201d<\/a> coming in as the most-seen spot during the evening. Apple didn\u2019t just push the iPhone 7 (4 airings), it invested in <a href=\"https:\/\/www.ispot.tv\/ad\/ANzB\/apple-music-the-all-new-apple-music-featuring-james-corden\">James Corden as a pitchman for Apple Music<\/a>; he joins <a href=\"https:\/\/www.ispot.tv\/search?term=Apple+Music+Apple+Music\">Drake and Taylor Swift<\/a> in promoting the service.<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/ACgo\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>ABC used its commercial time to showcase 34 different show promos, representing 4% of the ad inventory, which is far less than the average of around 10% for a network. Speechless, Designated Survivor and Dancing with the Stars were the shows with the most dedicated promo time from the network.<\/p>\n<p>Health-related ads were a theme, with health insurance and pharma brands, including Invokana, Lyrica and Linzess, heavily invested in the Emmys.<\/p>\n<p>Also of note: dog food maker Blue Buffalo showed one of its ads four times.&nbsp;By industry, car makers accounted for almost 13% of ad inventory:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3963 size-full\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23124114\/Screen-Shot-2016-09-23-at-12.40.55-PM.png\" alt=\"Ads By Industry\" width=\"1357\" height=\"546\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23124114\/Screen-Shot-2016-09-23-at-12.40.55-PM.png 1357w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23124114\/Screen-Shot-2016-09-23-at-12.40.55-PM-300x121.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23124114\/Screen-Shot-2016-09-23-at-12.40.55-PM-768x309.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/09\/23124114\/Screen-Shot-2016-09-23-at-12.40.55-PM-1024x412.png 1024w\" sizes=\"(max-width: 1357px) 100vw, 1357px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 68th annual Emmys on ABC featured 58 different brands showing 84 different unique ads. Among the 169 ad airings, the auto, electronic and pharma industry ads led the way. All told, TV ads appeared on screens 316,897,573 times \u2014 304 million of which were live or same day. View rates for brands were 87.2%&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":3973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,184],"tags":[391,27],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3960"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=3960"}],"version-history":[{"count":9,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3960\/revisions"}],"predecessor-version":[{"id":10333,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3960\/revisions\/10333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/3973"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=3960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=3960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=3960"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=3960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}