{"id":3839,"date":"2016-08-22T11:03:11","date_gmt":"2016-08-22T18:03:11","guid":{"rendered":"\/blog\/?p=3839"},"modified":"2026-02-02T07:27:57","modified_gmt":"2026-02-02T15:27:57","slug":"rio-olympics-final-tv-ad-breakdown","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/rio-olympics-final-tv-ad-breakdown\/","title":{"rendered":"TV Advertising Report: Rio Olympics 2016"},"content":{"rendered":"<p><script src=\"\/\/app-ab14.marketo.com\/js\/forms2\/js\/forms2.min.js\"><\/script><\/p>\n<form id=\"mktoForm_1141\"><\/form>\n<p><script>\/\/ <![CDATA[\nMktoForms2.loadForm(\"\/\/app-ab14.marketo.com\", \"781-TZN-877\", 1141);\n\/\/ ]]><\/script><\/p>\n<h2>Inside the Report<\/h2>\n<p>While athletes across the globe competed in Rio &#8211; Nike, UnitedHealthCare, Samsung, GEICO, McDonald\u2019s and others competed (and spent $1.2 billion) for the attention of viewers on TV screens back home.<\/p>\n<p>The 2016 Olympic games saw 420 brands run 883 different creatives, ranking in 18.7 Billion TV ad impressions with 20,124 airings.<\/p>\n<h2><\/h2>\n<h2>Here&#8217;s a sneak peek:<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3938 size-full\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/07192351\/Olympics-Final-Report-1.png\" alt=\"Olympics Impressions and Demographics\" width=\"759\" height=\"719\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/07192351\/Olympics-Final-Report-1.png 759w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/07192351\/Olympics-Final-Report-1-300x284.png 300w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inside the Report While athletes across the globe competed in Rio &#8211; Nike, UnitedHealthCare, Samsung, GEICO, McDonald\u2019s and others competed (and spent $1.2 billion) for the attention of viewers on TV screens back home. The 2016 Olympic games saw 420 brands run 883 different creatives, ranking in 18.7 Billion TV ad impressions with 20,124 airings&#8230;. Read More<\/p>\n","protected":false},"author":26,"featured_media":3868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,184,40],"tags":[385,386],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3839"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=3839"}],"version-history":[{"count":48,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3839\/revisions"}],"predecessor-version":[{"id":35464,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3839\/revisions\/35464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/3868"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=3839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=3839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=3839"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=3839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}