{"id":38379,"date":"2026-07-24T12:42:19","date_gmt":"2026-07-24T19:42:19","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=38379"},"modified":"2026-07-24T12:42:56","modified_gmt":"2026-07-24T19:42:56","slug":"convenience-meets-high-performance-factor-launches-serena-eats-real-campaign","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/convenience-meets-high-performance-factor-launches-serena-eats-real-campaign\/","title":{"rendered":"Convenience Meets High Performance: Factor Launches &#8220;Serena Eats Real&#8221; Campaign"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Factor, the meal kit company owned by HelloFresh, has officially launched a multiyear partnership with athlete Serena Williams, centered around convenient, high-quality nutrition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Originally scheduled for a September release, the collaboration was fast-tracked following news of Williams&#8217; potential return to competitive tennis. The resulting campaign, titled &#8220;Serena Eats Real&#8221; and developed by agency Maximum Effort, utilizes humor and Williams&#8217; return to the sport to highlight the role of food in personal performance. The main campaign video surpassed 200 million views across social channels within its initial rollout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the multiyear agreement, the collaboration features the &#8220;Serena Williams x Factor Collection,&#8221; a rotating menu curated directly by Williams that focuses on high protein and GLP-1 support. The partnership aligns with Factor&#8217;s broader &#8220;Let&#8217;s Eat Real&#8221; platform, an initiative aimed at addressing consumer trust in convenient foods by emphasizing whole foods, lean proteins, healthy fats, and vegetables.<\/p>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Here\u2019s what iSpot\u2019s Creative Assessment platform revealed on actual viewer response to the spot.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105025\/image2-1-1024x576.png\" alt=\"\" class=\"wp-image-38381\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105025\/image2-1-1024x576.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105025\/image2-1-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105025\/image2-1-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105025\/image2-1-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105025\/image2-1-1536x864.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105025\/image2-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>The Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Although Factor\u2019s core customer tends to be higher income, viewers with incomes over $40K per year responded very similarly and more positively to the new :30 &#8220;Serena Eats Real&#8221; and as such, iSpot analysis will focus on this audience:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Scores are indexed to other meal kit advertising over the past year. Overall response is measured by Ace Score, that represents a combination of component creative aspects (see further below).<br \/><br \/><\/li>\n\n\n\n<li>The ad performed about as well as the average meal kit spot in resonating with these income groups, but when segmenting the $100K+ income group, response deteriorated a bit.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"667\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105027\/image3b-2-1024x667.png\" alt=\"\" class=\"wp-image-38382\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105027\/image3b-2-1024x667.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105027\/image3b-2-300x195.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105027\/image3b-2-491x320.png 491w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105027\/image3b-2-768x500.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105027\/image3b-2-1536x1001.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105027\/image3b-2.png 1853w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong><em>Among viewers with incomes $40K+:<em=\"\"><\/em=\"\"><\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Serena Williams was rated the Single Best Thing about the ad\u2014and that&#8217;s both the strength and the problem. Characters were cited by 18% as the single best element, vs. a 10% norm\u2014+8 pts above the benchmark for the category. Although Serena Williams got noticed, breakthrough (Attention and Likeability) landed about at norm as well, indicating that the ad was watched and liked at expected levels, but it didn&#8217;t over-deliver on either:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>The visual scenes came in at 13% vs. 17% norm (-4 pts below norm), and the product itself was cited by 23% vs. a category average of 21%\u2014just at norm. However, for a meal kit brand and a campaign based on the fact that taste drives 86% of choice, the food might have better been the hero of the execution. With a celebrity this prominently featured in scenes, the food was not amplified and was perhaps overshadowed to an extent.<br \/><br \/><\/li>\n\n\n\n<li>Moreover, more than one in five in the audience couldn&#8217;t identify a standout element, which signals that despite the star power, the creative wasn&#8217;t landing a clear, memorable hook beyond &#8220;Serena Williams was in it.&#8221;<br \/><br \/><\/li>\n\n\n\n<li>Although Desire was the closest component to a strength, it was the only component that moved in a positive direction. This suggests the ad did create some appetite for the product; the food and the celebrity pairing registered at a gut level, but this positive signal stalled before reaching the purchase funnel. A below-norm 40% were spurred to action after a single viewing of this ad (trailing norms by -13 pts).<br \/><br \/><\/li>\n\n\n\n<li>Females were a better audience for this spot, suggesting targeting opportunities for forward media placements. Males under 50 did not engage.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105045\/image12b-1024x874.png\" alt=\"\" class=\"wp-image-38391\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105045\/image12b-1024x874.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105045\/image12b-300x256.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105045\/image12b-375x320.png 375w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105045\/image12b-768x656.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105045\/image12b-1536x1312.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105045\/image12b.png 1991w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Second-by-second trace results reveal that it took nearly until mid-ad for viewer engagement to spike up, coinciding with the first sighting of what the ad might have been about (the food):<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Viewer sentiment among those with incomes over $40K on the :30 &#8220;Serena Eats Real&#8221; suggests that despite the recognizable celebrity, the creative simply did not inform viewers on what Factor is and why it matters, with the tagline being too vague to resonate without prior experience or additional knowledge. A substantial portion of viewers didn&#8217;t understand what the ad was selling until the very end\u2014or not at all.<br \/><br \/><\/li>\n\n\n\n<li>While Serena brought attention and credibility around health\/performance, there was evidence of celebrity oversaturation and some audience alienation (the celebrity made the brand feel out of touch\/not relatable to some).<br \/><br \/><\/li>\n\n\n\n<li>The opening created tension that didn&#8217;t connect logically to the meal delivery service, leaving viewers confused about the product category and value proposition.<br \/><br \/><\/li>\n\n\n\n<li>Encouragingly, the descriptions and meal visuals that were provided sparked a very positive response. However, viewers would have liked to see more screen time on shots of the food itself\u2014and more of them, to drive the intended trial.<br \/><br \/><\/li>\n\n\n\n<li>The concept of &#8216;real food&#8217; worked when understood, but it was not explained sufficiently for many, nor were the brand&#8217;s points of differentiation laid out. A brief service explanation (how it works, delivery, variety) or showing preparation\/unboxing to reinforce the &#8220;real food&#8221; message could help here.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105041\/image10b-2-1024x512.png\" alt=\"\" class=\"wp-image-38389\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105041\/image10b-2-1024x512.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105041\/image10b-2-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105041\/image10b-2-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105041\/image10b-2-768x384.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105041\/image10b-2-1536x768.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105041\/image10b-2.png 1853w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Sample comments on the &#8220;Serena Eats Real&#8221; :30 among viewers with incomes $40K+<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt is a great use of star power with Williams featured. It lets you know that that product is also healthy with a top athlete making the decision to consume the product.\u201d<br \/><em>Female 18-35 $40k to $75k<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVery eye-catchy meals that made me hungry or consider looking up the brand.\u201d<br \/><em>Male 18-35 $100k+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSeems like she&#8217;s the new face of everything lately and I&#8217;m bored with it. Not genuine.\u201d<br \/><em>Female 36-49 $100k+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLike the celebrity use, but this product is oversold through influencers and produces a lot of plastic waste.\u201d<br \/><em>Male 36-49 $100k+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI liked that it had Serena Williams in it and the food looks really appetizing and made me hungry.\u201d<br \/><em>Female 36-49 $100k+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI enjoyed the ad and it actually did make me feel a bit hungry. Everything looked super yummy.\u201d<br \/><em>Female 18-35 $40k to $75k<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe commercial was too long without any visuals of what is being advertised. I sat through too many commercials being confused.\u201d<br \/><em>Male 36-49 $40k to $75k<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe ad had a rich look and good characters. I don&#8217;t really get what the brand is offering.\u201d<br \/><em>Male 50+ $100k+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe food looked great. I do have a problem with the Williams girl being the face of it. She&#8217;s famous, an athlete, and rich-doesn&#8217;t speak to me as an average middle aged middle class woman.\u201d<br \/><em>Female 36-49 $40k to $75k<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI&#8217;m over the diet fad. While I like that it&#8217;s whole food, I feel like it&#8217;s still a diet fad.\u201d<br \/><em>Female 18-35 $100k+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt didn&#8217;t show where to get the food or what brand, but all the food options looked amazingly delicious, and I would really like to know where to buy that food.\u201d<br \/><em>Male 36-49 $40k to $75k<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was OK. It started out slow to show the name to the end. It could&#8217;ve shown the food and explained it more.\u201d<br \/><em>Male 36-49 $100k+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt relies way too much on a celebrity.\u201d<br \/><em>Female 50+ $100k+<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Response to the ad across followers of various pro and college sports suggests targeting to sports programming and especially NFL\/NHL:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>The creative did not resonate positively with those not following any sports.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105032\/image5b-2-1024x701.png\" alt=\"\" class=\"wp-image-38384\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105032\/image5b-2-1024x701.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105032\/image5b-2-300x206.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105032\/image5b-2-467x320.png 467w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105032\/image5b-2-768x526.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105032\/image5b-2-1536x1052.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105032\/image5b-2.png 1762w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Serena Eats Real&#8221; resonated about as well as recent spots from Hungryroot and Blue Apron but trailed a Home Chef :15 in response, and all three competitive ads in sparking intent among those with incomes $40K or higher:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Viewers found more emphasis on the visuals and products themselves (and offer in the case of Blue Apron) in the competitive spots, aligning with the importance of taste\/appetite appeal for decisioning in this category (as well as price\/affordability for some audiences).<br \/><br \/><\/li>\n\n\n\n<li>The Home Chef creative was the most resonant among Factor\u2019s target $100K+ audience. These viewers did not find &#8220;Serena Eats Real&#8221; to grab Attention or inform at the expected level for the category.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105038\/image8b-2-1024x493.png\" alt=\"\" class=\"wp-image-38387\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105038\/image8b-2-1024x493.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105038\/image8b-2-300x144.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105038\/image8b-2-640x308.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105038\/image8b-2-768x370.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105038\/image8b-2-1536x739.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105038\/image8b-2.png 1770w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105029\/image4b-2-1024x477.png\" alt=\"\" class=\"wp-image-38383\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105029\/image4b-2-1024x477.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105029\/image4b-2-300x140.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105029\/image4b-2-640x298.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105029\/image4b-2-768x357.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105029\/image4b-2-1536x715.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105029\/image4b-2.png 1805w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105040\/image9b-1-1024x476.png\" alt=\"\" class=\"wp-image-38388\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105040\/image9b-1-1024x476.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105040\/image9b-1-300x140.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105040\/image9b-1-640x298.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105040\/image9b-1-768x357.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105040\/image9b-1-1536x714.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105040\/image9b-1.png 1806w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong><em>Viewers with income $100K+:<em=\"\"><\/em=\"\"><\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105034\/image6b-2-1024x504.png\" alt=\"\" class=\"wp-image-38385\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105034\/image6b-2-1024x504.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105034\/image6b-2-300x148.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105034\/image6b-2-640x315.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105034\/image6b-2-768x378.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105034\/image6b-2-1536x755.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105034\/image6b-2.png 1995w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105042\/image11b-1-1024x300.png\" alt=\"\" class=\"wp-image-38390\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105042\/image11b-1-1024x300.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105042\/image11b-1-300x88.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105042\/image11b-1-640x188.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105042\/image11b-1-768x225.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105042\/image11b-1-1536x451.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105042\/image11b-1.png 1810w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While not extending any sort of promotion to viewers, the Home Chef :15 &#8220;Think Outside the Box&#8221; clearly conveyed Yummy presentation, Convenience and Value to U.S. viewers with incomes $40K+:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>This spot enjoyed broad appeal across age\/gender and sparked above-norm consumer intent (60% Top 2 Box, +7 pts over benchmark).<br \/><br \/><\/li>\n\n\n\n<li>The ad&#8217;s strongest audience were females 36+ among whom it ranked in the meal kit category&#8217;s top decile.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"899\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105037\/image7b-2-1024x899.png\" alt=\"\" class=\"wp-image-38386\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105037\/image7b-2-1024x899.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105037\/image7b-2-300x263.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105037\/image7b-2-365x320.png 365w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105037\/image7b-2-768x674.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105037\/image7b-2-1536x1348.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/24105037\/image7b-2.png 1992w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ineffective creative, even if delivered to the right audience, results in missed opportunity and performance shortfalls. Great creative delivered poorly also results in failed campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ispot.tv\/demo\">Schedule a demo<\/a> to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve\u2014and outperform\u2014campaign objectives.<\/p>\n\n\n\n<p style=\"font-size:12px;\"><i>Maximum Effort<\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Factor, the meal kit company owned by HelloFresh, has officially launched a multiyear partnership with athlete Serena Williams, centered around convenient, high-quality nutrition. Originally scheduled for a September release, the collaboration was fast-tracked following news of Williams&#8217; potential return to competitive tennis. The resulting campaign, titled &#8220;Serena Eats Real&#8221; and developed by agency Maximum Effort,&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":38393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[497],"ispot_product_categories":[],"class_list":["post-38379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-ad-insights","tag-creative-outcomes"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/38379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=38379"}],"version-history":[{"count":2,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/38379\/revisions"}],"predecessor-version":[{"id":38394,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/38379\/revisions\/38394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/38393"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=38379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=38379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=38379"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=38379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}