{"id":3828,"date":"2016-08-19T11:56:41","date_gmt":"2016-08-19T18:56:41","guid":{"rendered":"\/blog\/?p=3828"},"modified":"2026-02-02T07:28:09","modified_gmt":"2026-02-02T15:28:09","slug":"olympics-update-nike-samsung-mobile-top-latest-engaging-brands-chart","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/olympics-update-nike-samsung-mobile-top-latest-engaging-brands-chart\/","title":{"rendered":"Olympics Update: Nike and Samsung Mobile Top Our Latest Most Engaging Brands Chart"},"content":{"rendered":"<p>At the beginning of this week, we gave you a look at the <a href=\"https:\/\/www.ispot.tv\/hub\/olympics-update-top-5-engaging-brands-ads-games-august-14\/\">brands and ads with the most digital buzz<\/a> during Olympics programming; today we\u2019re updating that ranking.<\/p>\n<p>Among brands, Nike is still winning gold, but Samsung Mobile has surpassed UnitedHealthcare, while McDonald\u2019s has risen above GEICO.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3829 size-full\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/19105603\/Screen-Shot-2016-08-19-at-10.55.26-AM.png\" alt=\"Most Engaging Brands\" width=\"1327\" height=\"552\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/19105603\/Screen-Shot-2016-08-19-at-10.55.26-AM.png 1327w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/19105603\/Screen-Shot-2016-08-19-at-10.55.26-AM-300x125.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/19105603\/Screen-Shot-2016-08-19-at-10.55.26-AM-768x319.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/19105603\/Screen-Shot-2016-08-19-at-10.55.26-AM-1024x426.png 1024w\" sizes=\"(max-width: 1327px) 100vw, 1327px\" \/><\/p>\n<p>Looking at the most popular individual commercials, UnitedHealthcare continues to lead with its funny \u201cPool Vault\u201d spot, but McDonald\u2019s follows closely behind with \u201cA Better McNugget.\u201d Amazon also appears on the list with a cute ad for Amazon Prime featuring a baby girl and the family dog.<\/p>\n<p><b>1. UnitedHealthcare &#8211; \u201cPool Vault\u201d <\/b>(7.79% of the digital SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/ATXs\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>2. McDonald\u2019s &#8211; \u201cA Better McNugget\u201d <\/b>(6.04% of the digital SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AR6w\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>3. Samsung Mobile &#8211; \u201cBusy, Busy, Busy\u201d featuring Christoph Waltz <\/b>(4.29% of the digital SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AR6n\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>4. Amazon &#8211; \u201cLion\u201d<\/b> (4.27% of the digital SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/ASL0\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>5. Nike &#8211; \u201cUnlimited Courage\u201d featuring Chris Mosier<\/b> (4.26% of the digital SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/ARNT\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At the beginning of this week, we gave you a look at the brands and ads with the most digital buzz during Olympics programming; today we\u2019re updating that ranking. Among brands, Nike is still winning gold, but Samsung Mobile has surpassed UnitedHealthcare, while McDonald\u2019s has risen above GEICO. Looking at the most popular individual commercials,&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":3836,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,184],"tags":[385,386],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3828"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=3828"}],"version-history":[{"count":9,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3828\/revisions"}],"predecessor-version":[{"id":35466,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3828\/revisions\/35466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/3836"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=3828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=3828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=3828"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=3828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}