{"id":38222,"date":"2026-07-17T09:14:51","date_gmt":"2026-07-17T16:14:51","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=38222"},"modified":"2026-07-17T09:14:51","modified_gmt":"2026-07-17T16:14:51","slug":"a-green-twist-on-tradition-frenchs-launches-minions-themed-campaign","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/a-green-twist-on-tradition-frenchs-launches-minions-themed-campaign\/","title":{"rendered":"A Green Twist on Tradition: French\u2019s Launches Minions-Themed Campaign"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">French\u2019s launched a multichannel marketing campaign featuring Illumination\u2019s Minions ahead of the theater release of the latest franchise installment and the start of the summer cookout season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, which runs across major streaming and social media platforms, introduces &#8220;Goomi&#8217;s Green Mustard,&#8221; a limited-edition product that uses natural spirulina rather than artificial dyes to achieve its green color while maintaining the classic French&#8217;s flavor. Alongside a custom animated advertisement showing the Minions interacting with a new character on the factory floor, parent company McCormick &amp; Company has introduced an online experience filled with \u201cMinions &amp; Monsters\u201d themed recipes and content.<\/p>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Here\u2019s what iSpot\u2019s Creative Assessment platform revealed on actual viewer response to the spot.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16085617\/Creative-Spotlight-Template-Proposed-Optimizations-2026-07-16T115604.742-1024x576.png\" alt=\"\" class=\"wp-image-38223\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16085617\/Creative-Spotlight-Template-Proposed-Optimizations-2026-07-16T115604.742-1024x576.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16085617\/Creative-Spotlight-Template-Proposed-Optimizations-2026-07-16T115604.742-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16085617\/Creative-Spotlight-Template-Proposed-Optimizations-2026-07-16T115604.742-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16085617\/Creative-Spotlight-Template-Proposed-Optimizations-2026-07-16T115604.742-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16085617\/Creative-Spotlight-Template-Proposed-Optimizations-2026-07-16T115604.742-1536x864.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16085617\/Creative-Spotlight-Template-Proposed-Optimizations-2026-07-16T115604.742.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>The Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>French\u2019s :30 &#8220;French&#8217;s Meets Minions &amp; Monsters&#8221; delivered exceptional overall response, finishing +115 pts above the staples one-year advertising norm \u2014 a top-tier performance that placed it among the category&#8217;s best:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Every persuasion component registered as a strength simultaneously, with breakthrough outpacing the average staples ad by triple digits, reflecting the incredibly strong pull of the <em>Minions &amp; Monsters<\/em> franchise. The characters were named as the Single Best Thing by 39% of viewers \u2014 +28 pts above the 11% norm, delivering standout positioning. Of course, the visuals added further support at 20% (+4 pts above the 16% norm).<br \/><br \/><\/li>\n\n\n\n<li>The creative delivered strong nostalgia and humor while sparking Curiosity, ensuring cross-generational appeal.<br \/><br \/><\/li>\n\n\n\n<li>Six in ten viewers reported increased likelihood of purchase after a single view of the ad (outpacing benchmark by +5 pts) and just over six in ten recalled the French&#8217;s brand. While this does appear low, it is not atypical for a tie-in spot, where some viewers recall the partner brand. Here, 10% recalled some version of &#8216;minions&#8217; while another 8% recalled mustard generically and 3% misrecalled the spot as a Heinz ad. The quick pace and primary package branding could also have caused viewers to miss French&#8217;s on first viewing.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"862\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091303\/image10b-1-1024x862.png\" alt=\"\" class=\"wp-image-38234\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091303\/image10b-1-1024x862.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091303\/image10b-1-300x252.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091303\/image10b-1-380x320.png 380w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091303\/image10b-1-768x646.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091303\/image10b-1-1536x1293.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091303\/image10b-1.png 1995w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091242\/image3b-1-1024x425.png\" alt=\"\" class=\"wp-image-38227\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091242\/image3b-1-1024x425.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091242\/image3b-1-300x125.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091242\/image3b-1-640x266.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091242\/image3b-1-768x319.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091242\/image3b-1-1536x638.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091242\/image3b-1.png 1656w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Second-by-second trace results reflect the immediate engagement built by the Minions IP across gender, which was retained at high levels through the :30 length:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Viewer sentiment on &#8220;French&#8217;s Meets Minions &amp; Monsters&#8221; reflects an entertainment powerhouse that people simply loved watching, but an opportunity for a bit more product clarity.<br \/><br \/><\/li>\n\n\n\n<li>The Minions franchise brought massive built-in appeal and instant attention-grabbing power, generating consistent positive response with strong family appeal. The yellow Minions created natural visual synergy with yellow mustard as well.<br \/><br \/><\/li>\n\n\n\n<li>However, this execution saw the entertainment property dominate the brand message, suggesting opportunity for larger, more frequent French&#8217;s branding presence for better ROI without repeat exposures. The ad was very successful at informing on the new movie, but a notable portion of the audience were not clear on the &#8216;green mustard&#8217; (nor its taste profile).<br \/><br \/><\/li>\n\n\n\n<li>The spot generated significant Curiosity but did not sufficiently reveal the French&#8217;s product and its availability for some viewers. A text or audio callout clearly announcing the limited edition product &#8216;with same great taste&#8217; or similar could be a quick edit here.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091305\/image11b-1024x444.png\" alt=\"\" class=\"wp-image-38235\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091305\/image11b-1024x444.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091305\/image11b-300x130.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091305\/image11b-640x278.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091305\/image11b-768x333.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091305\/image11b-1536x666.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091305\/image11b.png 1994w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Sample comments on the &#8220;French&#8217;s Meets Minions &#038; Monsters&#8221; :30<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMinions and Mustard&#8230; French&#8217;s has a brilliant concept. Green and yellow blend so well.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt&#8217;s fun and seems aimed toward kids, but most parents or kids at heart would be caught and at least curious about the product. It&#8217;s lighthearted and advertises both the product and the movie.\u201d<br \/><em>Female 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI like the ad because I like the Minions and the <em>Despicable Me<\/em> franchise in general. I didn&#8217;t know that there was a new movie coming up so the ad was very entertaining in the fact that I learned that there&#8217;s a new movie to be excited for. I&#8217;m not so sure about green mustard, but I would buy some mustard after that ad.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYou need product placement earlier in the commercial and maybe mention the name of the product earlier. I didn&#8217;t realize what it was for until way later in the commercial because I was very entertained by the Minions more than what was being sold.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI&#8217;m confused on what it&#8217;s about. Is it advertising the Minions movie? Or a new mustard?\u201d<br \/><em>Female 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFunny ad. What a way to promote French&#8217;s mustard and Minions movie.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe ad was fun and light, but it still didn&#8217;t explain what was going on. Is it just a green bottle of mustard or is it a different taste? I&#8217;m confused.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI couldn&#8217;t exactly see what the green flavor was and it should be made more noticeable.\u201d<br \/><em>Male 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt was okay. I was confused at first about what it was for. Seemed rather silly, but I guess that&#8217;s the point-highlighting the new film.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think this is a clever ad using Minions who are colored yellow to relate to French&#8217;s yellow mustard.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe ad was funny because I love the Minions. It brings a playful sense to the product and makes me want to see the ad again.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI love Minions. I don&#8217;t particularly like mustard, especially fluorescent green mustard, so it was sort of an uphill battle there. But the Minions were good. Keep those guys in there.\u201d<br \/><em>Female 18-35<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFrench mustard, but I am not sure what the green was. Intrigued because they used the Minions in the ad!!\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI definitely like the collab with this brand. It definitely makes me want to purchase the item much more the next time. If I&#8217;m in the grocery store, I&#8217;ll look for it.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amongst the best received staples ads of the past year, French\u2019s &#8220;Minions &amp; Monsters&#8221; ranked second in overall response, but led the set in breakthrough (Attention and Likeability) as well as Information and Change:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>The perceived limited product focus in this tie-in ad left some Desire and Relevance on the table vs other staples ads.<br \/><br \/><\/li>\n\n\n\n<li>The ad demonstrated category-leading power in awareness and brand shift. The opportunity is to translate that into product craving\u2014not just entertainment affinity. As is, the Minions IP crowded out French&#8217;s brand equity and product news somewhat.<br \/><br \/><\/li>\n\n\n\n<li>French\u2019s (McCormick) celebrity\/mascot-laden &#8220;Obsessed With Flavor&#8221; earned the best response among staples ads over the past year.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091258\/image9b-1024x600.png\" alt=\"\" class=\"wp-image-38233\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091258\/image9b-1024x600.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091258\/image9b-300x176.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091258\/image9b-546x320.png 546w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091258\/image9b-768x450.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091258\/image9b-1536x900.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091258\/image9b.png 1993w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091253\/image7b-1-1024x584.png\" alt=\"\" class=\"wp-image-38231\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091253\/image7b-1-1024x584.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091253\/image7b-1-300x171.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091253\/image7b-1-561x320.png 561w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091253\/image7b-1-768x438.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091253\/image7b-1-1536x877.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091253\/image7b-1.png 1994w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"533\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/14134520\/image10b-1024x533.png\" alt=\"\" class=\"wp-image-38218\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/14134520\/image10b-1024x533.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/14134520\/image10b-300x156.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/14134520\/image10b-615x320.png 615w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/14134520\/image10b-768x400.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/14134520\/image10b-1536x800.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/14134520\/image10b.png 1996w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comparing only to condiment ads of late, &#8220;French&#8217;s Meets Minions &amp; Monsters&#8221; demonstrated similar strengths but trailed the Kraft Heinz &#8220;Pop It &amp; Top It&#8221; (parmesan cheese) spot in driving consumer action:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Some confusion expressed by viewers of the French\u2019s ad, both on who the advertiser was and what the &#8216;green product&#8217; was, are surely tempering stated intent to a degree.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091241\/image1b-1024x600.png\" alt=\"\" class=\"wp-image-38226\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091241\/image1b-1024x600.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091241\/image1b-300x176.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091241\/image1b-546x320.png 546w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091241\/image1b-768x450.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091241\/image1b-1536x900.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091241\/image1b.png 1994w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091256\/image8b-1-1024x586.png\" alt=\"\" class=\"wp-image-38232\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091256\/image8b-1-1024x586.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091256\/image8b-1-300x172.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091256\/image8b-1-559x320.png 559w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091256\/image8b-1-768x439.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091256\/image8b-1-1536x879.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091256\/image8b-1.png 1923w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091245\/image4b-1-1024x586.png\" alt=\"\" class=\"wp-image-38228\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091245\/image4b-1-1024x586.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091245\/image4b-1-300x172.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091245\/image4b-1-559x320.png 559w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091245\/image4b-1-768x440.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091245\/image4b-1-1536x879.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091245\/image4b-1.png 1923w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The broad appeal of the Minions franchise was evident across viewers whether or not children were present in the household, suggesting broad reach over targeting to families only:<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"1024\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091250\/image6b-1-890x1024.png\" alt=\"\" class=\"wp-image-38230\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091250\/image6b-1-890x1024.png 890w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091250\/image6b-1-261x300.png 261w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091250\/image6b-1-278x320.png 278w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091250\/image6b-1-768x884.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2026\/07\/16091250\/image6b-1.png 1049w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ineffective creative, even if delivered to the right audience, results in missed opportunity and performance shortfalls. Great creative delivered poorly also results in failed campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ispot.tv\/demo\">Schedule a demo<\/a> to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve\u2014and outperform\u2014campaign objectives.<\/p>\n\n\n\n<p style=\"font-size:12px;\"><i>Creative Agency: Colle McVoy &#038; UEG Worldwide<\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>French\u2019s launched a multichannel marketing campaign featuring Illumination\u2019s Minions ahead of the theater release of the latest franchise installment and the start of the summer cookout season. The campaign, which runs across major streaming and social media platforms, introduces &#8220;Goomi&#8217;s Green Mustard,&#8221; a limited-edition product that uses natural spirulina rather than artificial dyes to achieve&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":38224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[497],"ispot_product_categories":[],"class_list":["post-38222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-ad-insights","tag-creative-outcomes"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/38222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=38222"}],"version-history":[{"count":4,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/38222\/revisions"}],"predecessor-version":[{"id":38238,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/38222\/revisions\/38238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/38224"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=38222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=38222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=38222"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=38222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}