{"id":3818,"date":"2016-08-18T12:44:48","date_gmt":"2016-08-18T19:44:48","guid":{"rendered":"\/blog\/?p=3818"},"modified":"2021-01-21T09:48:38","modified_gmt":"2021-01-21T17:48:38","slug":"rio-update-top-5-brands-spending-big-olympic-tv-ads-august-17","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/rio-update-top-5-brands-spending-big-olympic-tv-ads-august-17\/","title":{"rendered":"Rio Update: The Top 5 Brands Spending Big on Olympic TV Ads Through August 17"},"content":{"rendered":"<p>Last week we showed you the <a href=\"https:\/\/www.ispot.tv\/hub\/top-5-brands-spending-big-olympic-tv-ads-plus-top-5-commercials\/\">brands that are spending big<\/a> on Olympics programming, plus the ads with the most spend; today we\u2019re updating that list as the games near the finish line.<\/p>\n<p>Automakers still top the chart, but Chevrolet (3.6%) has surpassed BMW (3.3%) for the brand with the highest estimated spend. GEICO comes in second (3.5%) while Samsung Mobile (3.1%) and VISA (2.7%) finish out the ranking.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3819 size-large\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/18105843\/Screen-Shot-2016-08-18-at-10.58.22-AM-1024x422.png\" alt=\"Top Brands Chart\" width=\"640\" height=\"264\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/18105843\/Screen-Shot-2016-08-18-at-10.58.22-AM-1024x422.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/18105843\/Screen-Shot-2016-08-18-at-10.58.22-AM-300x124.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/18105843\/Screen-Shot-2016-08-18-at-10.58.22-AM-768x316.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/18105843\/Screen-Shot-2016-08-18-at-10.58.22-AM.png 1318w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Looking at individual commercials, Chevrolet\u2019s \u201cUp: Camaro, Equinox, Malibu, Silverado HD\u201d continues to hold first place with the highest estimated spend (2.23%), but Dick\u2019s Sporting Goods has surpassed VISA to take second place, while Samsung Mobile and McDonald\u2019s also swap in the ranking.<\/p>\n<p><b>1. Chevrolet &#8211; \u201cUp: Camaro, Equinox, Malibu, Silverado HD\u201d<\/b> (112 national airings, 2.23% of spend SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/ARTD\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>2. Dick\u2019s Sporting Goods &#8211; \u201cGold in US\u201d<\/b> (72 national airings, 1.56% of spend SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AR6h\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>3. VISA &#8211; \u201cThe Carpool to Rio\u201d<\/b> (93 national airings, 1.45% of spend SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AyRc\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>4. Samsung Mobile &#8211; \u201cBusy, Busy, Busy\u201d<\/b> (32 national airings, 1.41% of spend SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AR6n\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>5. McDonald\u2019s &#8211; \u201cA Better McNugget\u201d<\/b> (89 national airings, 1.31% of spend SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AR6w\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last week we showed you the brands that are spending big on Olympics programming, plus the ads with the most spend; today we\u2019re updating that list as the games near the finish line. Automakers still top the chart, but Chevrolet (3.6%) has surpassed BMW (3.3%) for the brand with the highest estimated spend. GEICO comes&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":3826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,184],"tags":[385,386],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3818"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=3818"}],"version-history":[{"count":7,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3818\/revisions"}],"predecessor-version":[{"id":10336,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3818\/revisions\/10336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/3826"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=3818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=3818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=3818"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=3818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}