{"id":3807,"date":"2016-08-17T13:12:13","date_gmt":"2016-08-17T20:12:13","guid":{"rendered":"\/blog\/?p=3807"},"modified":"2021-01-21T09:47:14","modified_gmt":"2021-01-21T17:47:14","slug":"rio-update-top-5-seen-olympic-tv-ads-august-16","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/rio-update-top-5-seen-olympic-tv-ads-august-16\/","title":{"rendered":"Rio Update: The Top 5 Most-Seen Olympic TV Ads Through August 16"},"content":{"rendered":"<p>Last week we showed you the <a href=\"https:\/\/www.ispot.tv\/hub\/top-5-seen-ads-olympics-far\/\">most-seen ads during the first six days<\/a> of the Olympics; today we\u2019re updating that list.<\/p>\n<p>From August 5-16, 393 brands have run 776 spots a total of 14,089 times, generating a whopping 14 million TV ad impressions, 12.7 billion of which were live. The industry ranking from last week still stands, with automakers leading the pack when it comes to visibility, followed closely by TV networks \u2014 specifically, NBC (of course), which is still driving a massive amount of impressions with its barrage of promos for its fall lineup of shows.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3808 size-large\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/17130329\/Screen-Shot-2016-08-17-at-1.03.09-PM-1024x441.png\" alt=\"Top Industries\" width=\"640\" height=\"276\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/17130329\/Screen-Shot-2016-08-17-at-1.03.09-PM-1024x441.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/17130329\/Screen-Shot-2016-08-17-at-1.03.09-PM-300x129.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/17130329\/Screen-Shot-2016-08-17-at-1.03.09-PM-768x331.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/17130329\/Screen-Shot-2016-08-17-at-1.03.09-PM.png 1271w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The brand list remains the same too, with NBC in first place followed by BMW and VISA. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3809 size-large\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/17130412\/Screen-Shot-2016-08-17-at-1.03.57-PM-1024x433.png\" alt=\"Top Brands\" width=\"640\" height=\"271\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/17130412\/Screen-Shot-2016-08-17-at-1.03.57-PM-1024x433.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/17130412\/Screen-Shot-2016-08-17-at-1.03.57-PM-300x127.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/17130412\/Screen-Shot-2016-08-17-at-1.03.57-PM-768x325.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/17130412\/Screen-Shot-2016-08-17-at-1.03.57-PM.png 1293w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>But the ranking of commercials has shifted a bit. Not counting show promos, VISA and Chevrolet ads still lead, but are now followed by spots from UnitedHealthcare, Universal Pictures and Exxon Mobil.<\/p>\n<p><b>1. VISA: &#8216;The Carpool to Rio&#8217; Ft. Missy Franklin, Kerri Walsh Jennings<\/b><br \/>\n203.2 million impressions<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AyRc\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>2. Chevrolet: &#8216;Up: Camaro, Equinox, Malibu, Silverado HD&#8217;<\/b><br \/>\n194.9 million impressions<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/ARTD\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>3. UnitedHealthcare: \u2018Pool Vault\u2019<\/b><br \/>\n162.4 million impressions<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/ATXs\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>4. Universal Pictures: &#8216;Sing&#8217;<\/b><br \/>\n161.3 million impressions<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AqF9\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>5. Exxon Mobil: \u2018To Do List\u2019<\/b><br \/>\n160.8 million impressions<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AR2V\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last week we showed you the most-seen ads during the first six days of the Olympics; today we\u2019re updating that list. From August 5-16, 393 brands have run 776 spots a total of 14,089 times, generating a whopping 14 million TV ad impressions, 12.7 billion of which were live. The industry ranking from last week&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":3817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,184],"tags":[385,386],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3807"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=3807"}],"version-history":[{"count":8,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3807\/revisions"}],"predecessor-version":[{"id":10337,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3807\/revisions\/10337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/3817"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=3807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=3807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=3807"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=3807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}