{"id":3787,"date":"2016-08-15T11:09:04","date_gmt":"2016-08-15T18:09:04","guid":{"rendered":"\/blog\/?p=3787"},"modified":"2026-02-02T07:28:21","modified_gmt":"2026-02-02T15:28:21","slug":"olympics-update-top-5-engaging-brands-ads-games-august-14","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/olympics-update-top-5-engaging-brands-ads-games-august-14\/","title":{"rendered":"Olympics Update: The Top 5 Most Engaging Brands and Ads During the Games Through August 14"},"content":{"rendered":"<p>With the first week of the Olympics down, we took an updated look at the most engaging brands and ads to see what viewers are engaging with. Among brands, Nike leads the charge, followed by UnitedHealthcare and Samsung Mobile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3788 size-full\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/15105127\/Screen-Shot-2016-08-15-at-10.51.06-AM.png\" alt=\"The Top Most Engaging Brands\" width=\"1308\" height=\"557\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/15105127\/Screen-Shot-2016-08-15-at-10.51.06-AM.png 1308w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/15105127\/Screen-Shot-2016-08-15-at-10.51.06-AM-300x128.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/15105127\/Screen-Shot-2016-08-15-at-10.51.06-AM-768x327.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/15105127\/Screen-Shot-2016-08-15-at-10.51.06-AM-1024x436.png 1024w\" sizes=\"(max-width: 1308px) 100vw, 1308px\" \/><\/p>\n<p>When it comes to the most popular individual commercials, UnitedHealthcare takes the gold, thanks to its humorous spot \u201cPool Vault.\u201d This commercial plays on the Olympic theme by showing a group of wives watching their husbands trying to vault over a swimming pool using a pool-cleaning pole. Of course, the attempts don\u2019t go as planned, which is where the urgent-care tools from UnitedHealthcare come in handy.<\/p>\n<p>Nike\u2019s ad starring transgender athlete Chris Mosier follows on the chart in second place, while Samsung Mobile takes third as well as fifth.<\/p>\n<h3>Top 5 Most Engaging Ads<\/h3>\n<p><b>1. UnitedHealthcare &#8211; \u201cPool Vault\u201d<\/b> (10.77% of the digital SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/ATXs\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>2. Nike &#8211; \u201cUnlimited Courage\u201d featuring Chris Mosier<\/b> (5.89% of the digital SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/ARNT\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>3. Samsung Mobile &#8211; \u201cBusy, Busy, Busy\u201d featuring Christoph Waltz<\/b> (4.08% of the digital SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AR6n\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>4. McDonald\u2019s &#8211; \u201cA Better McNugget\u201d<\/b> (4% of the digital SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AR6w\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>5. Samsung Mobile &#8211; \u201cMore Everything\u201d<\/b> (3.17% of the digital share of voice)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/ARO5\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div style=\"position: relative; width: 100%; padding-top: 20%; padding-bottom: 10px;\">\n<h4>Ready to optimize your TV efforts? <a href=\"https:\/\/www.ispot.tv\/signup\" target=\"_blank\" rel=\"noopener\">Request a demo<\/a>.<\/h4>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the first week of the Olympics down, we took an updated look at the most engaging brands and ads to see what viewers are engaging with. Among brands, Nike leads the charge, followed by UnitedHealthcare and Samsung Mobile. When it comes to the most popular individual commercials, UnitedHealthcare takes the gold, thanks to its&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":3800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,184],"tags":[385,386],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3787"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=3787"}],"version-history":[{"count":14,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3787\/revisions"}],"predecessor-version":[{"id":35468,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3787\/revisions\/35468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/3800"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=3787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=3787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=3787"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=3787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}