{"id":3782,"date":"2016-08-12T10:30:28","date_gmt":"2016-08-12T17:30:28","guid":{"rendered":"\/blog\/?p=3782"},"modified":"2021-01-21T09:15:09","modified_gmt":"2021-01-21T17:15:09","slug":"top-5-brands-spending-big-olympic-tv-ads-plus-top-5-commercials","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/top-5-brands-spending-big-olympic-tv-ads-plus-top-5-commercials\/","title":{"rendered":"The Top 5 Brands Spending Big on Olympic TV Ads \u2014 Plus the Top 5 Commercials"},"content":{"rendered":"<p>With the Olympics in full swing, we took a look at the brands spending the most across NBCUniversal\u2019s Rio broadcasts. Auto makers lead the way \u2014 specifically BMW (4% of the estimated total spend) and Chevrolet (3.6%). GEICO (3.1%), Samsung Mobile (3%) and VISA (2.7%) round out the top 5.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3783 size-large\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/12094807\/Screen-Shot-2016-08-12-at-9.47.43-AM-1024x412.png\" alt=\"Top brands spending the most across NBCUniversal\u2019s Rio broadcasts\" width=\"640\" height=\"258\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/12094807\/Screen-Shot-2016-08-12-at-9.47.43-AM-1024x412.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/12094807\/Screen-Shot-2016-08-12-at-9.47.43-AM-300x121.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/12094807\/Screen-Shot-2016-08-12-at-9.47.43-AM-768x309.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/08\/12094807\/Screen-Shot-2016-08-12-at-9.47.43-AM.png 1356w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>But when it comes to specific commercials with the highest estimated spend, a Chevrolet ad comes out on top. Out of the 645 ads that have run since the start of the Games on Aug. 5 through Aug. 11, Chevrolet\u2019s \u201cUp: Camaro, Equinox, Malibu, Silverado HD\u201d is in the lead, VISA comes in second with \u201cThe Carpool to Rio,\u201d featuring Olympic athletes Missy Franklin and Kerri Walsh Jennings, followed by Dick\u2019s Sporting Goods, McDonald\u2019s and Samsung Mobile.<\/p>\n<p>Here are the top 5 ads ranked by spend so far during Olympic programming:<\/p>\n<p><b>1. Chevrolet &#8211; \u201cUp: Camaro, Equinox, Malibu, Silverado HD\u201d <\/b>(59 national airings, 2.27% of spend SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/ARTD\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>2. VISA &#8211; \u201cThe Carpool to Rio\u201d <\/b>(61 national airings, 1.77% of spend SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AyRc\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>3. Dick\u2019s Sporting Goods &#8211; \u201cGold in US\u201d <\/b>(31 national airings, 1.73% of spend SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AR6h\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>4. McDonald\u2019s &#8211; \u201cA Better McNugget\u201d <\/b>(53 national airings, 1.55% of spend SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AR6w\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><b>5. Samsung Mobile &#8211; \u201cBusy, Busy, Busy\u201d <\/b>(14 national airings, 1.44% of spend SOV)<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AR6n\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the Olympics in full swing, we took a look at the brands spending the most across NBCUniversal\u2019s Rio broadcasts. Auto makers lead the way \u2014 specifically BMW (4% of the estimated total spend) and Chevrolet (3.6%). GEICO (3.1%), Samsung Mobile (3%) and VISA (2.7%) round out the top 5. But when it comes to&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":3786,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,184],"tags":[385,386],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3782"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=3782"}],"version-history":[{"count":3,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3782\/revisions"}],"predecessor-version":[{"id":10384,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/3782\/revisions\/10384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/3786"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=3782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=3782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=3782"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=3782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}