{"id":36,"date":"2015-06-26T16:40:08","date_gmt":"2015-06-26T16:40:08","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/femvertising-makes-for-brands-most-effective\/"},"modified":"2021-01-20T08:43:10","modified_gmt":"2021-01-20T16:43:10","slug":"femvertising-makes-for-brands-most-effective","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/femvertising-makes-for-brands-most-effective\/","title":{"rendered":"Femvertising Makes For Brands\u2019 Most Effective Spots"},"content":{"rendered":"<p>With a noticeable increase in ads aimed toward empowering females and challenging gender stereotypes, this could very well be the year of the woman in the eyes of advertisers. So far in 2015, we\u2019ve seen several companies take part in the femvertising marketing approach, connecting with TV audiences while earning brands recognition and massive online attention. These ads prove major success for brands as they land among their most effective spots for the year.<!--more--><\/p>\n<p>We first noticed this influx a couple months ago when iSpot.tv CEO Sean Muller explained why this method of advertising is so effective in a <a href=\"http:\/\/www.forbes.com\/sites\/onmarketing\/2015\/05\/18\/why-fem-vertising-is-working-for-lane-bryant-pantene-nike-under-armour-always\/\">Forbes guest column<\/a>. A few months later, we noticed the return of a familiar ad making headlines.<\/p>\n<p>Tuesday night, Proctor and Gamble-brand Always earned a PR Grand Prix award for its \u201cLike a Girl\u201d campaign at the Cannes Lions festival. In late June 2014, Always posted its \u201cLike a Girl\u201d commercial on YouTube where it went viral and later made its TV debut during Super Bowl XLIX.<\/p>\n<p>In addition to becoming newsworthy, femvertising ads, particularly from Lane Bryant and Pantene, stirred up a bit of controversy by challenging societal norms of how women should look and behave.<\/p>\n<p>Here are the top five best performing femvertising ads by online views in 2015 so far:<\/p>\n<h2><b>#5 Dick\u2019s Sporting Goods: \u201cChoices: Who Will You Be\u201d<\/b><\/h2>\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/7hnP\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n<p><b><i>Where it ranks in 2015:<\/i> <\/b>\u201cChoices: Who Will You Be\u201d is Dick\u2019s Sporting Goods\u2019 most effective ad and is the top spot ranked by iSpot.tv\u2019s Digital Share of Voice.<\/p>\n<p>National Airings: 42<br \/>\nOnline views: 1.2 million<br \/>\nSocial Interactions: 10,800<br \/>\nAd Effectiveness Rating: 9.5<br \/>\nIndustry Rating Average: 5.4<\/p>\n<h2><b>#4 Lane Bryant: \u201cI\u2019m No Angel\u201d&nbsp;<\/b><\/h2>\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/7i3f\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n<p><i><b>Where it ranks in 2015:<\/b> <\/i>\u201cI\u2019m No Angel\u201d is Lane Bryant\u2019s only national commercial in 2015.<\/p>\n<p>National Airings: 600<br \/>\nOnline views: 2.1 million<br \/>\nSocial Interactions: 37,400<br \/>\nAd Effectiveness Rating: 9.7<br \/>\nIndustry Rating Average: 4.1<\/p>\n<h2><b>#3 Toyota: \u201cHow Great I Am: Featuring Amy Purdy\u201d<\/b><\/h2>\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/7xYn\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n<p><i><b>Where it ranks &nbsp;in 2015:<\/b><\/i> \u201cHow I Am\u201d is Toyota\u2019s second most effective ad and is the top spot ranked by iSpot.tv\u2019s Digital Share of Voice.<\/p>\n<p>National Airings: 1,732<br \/>\nOnline views: 4.6 million<br \/>\nSocial Interactions: 69,000<br \/>\nAd Effectiveness Rating: 9.5<br \/>\nIndustry Rating Average: 54<\/p>\n<h2><b>#2 Always: \u201cLike a Girl\u201d<\/b><\/h2>\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/7xY4\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n<p><i><b>Where it ranks in 2015:<\/b><\/i> \u201cLike A Girl\u201d is Always\u2019 most effective ad and is the top spot ranked by iSpot.tv\u2019s Digital Share of Voice.<\/p>\n<p>National Airings: 2<br \/>\nOnline views: 8.33 million<br \/>\nSocial Interactions: 3.1 million<br \/>\nAd Effectiveness Rating: 9<br \/>\nIndustry Rating Average: 4.6<\/p>\n<h2><b>#1 Nike: \u201cBetter for It: Inner Thoughts\u201d<\/b><\/h2>\n<div style=\"position:relative;width:100%;padding-top:56.25%;padding-bottom:40px;\"><iframe style=\"position:absolute;top:0;right:0;left:0;bottom:0;width:100%;height:100%;\" src=\"https:\/\/www.ispot.tv\/share\/7m_d\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n<p><i><b>Where it ranks in 2015:<\/b><\/i> \u201cBetter for It: Inner Thoughts\u201d is Nike\u2019s most effective ad and is the top spot ranked by iSpot.tv\u2019s Digital Share of Voice.<\/p>\n<p>National Airings: 133<br \/>\nOnline views: 8.36 million<br \/>\nSocial Interactions: 66,100<br \/>\nAd Effectiveness Rating: 9.8<br \/>\nIndustry Rating Average: 7.3<\/p>\n<p>Pantene released a commercial titled \u201cNot Sorry\u201d June 2014, which earned more than 16 million views. Other advertisers also airing similarly themed ads this year include Under Armour, Ram Trucks, Dove, and Starbucks. For more on these campaigns and iSpot.tv\u2019s Ad Effectiveness ratings, check back with iSpot.tv, the leading source for real-time digital, social and national TV analytics.<\/p>\n<p>Written by Andrea Davis-Gonzalez<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a noticeable increase in ads aimed toward empowering females and challenging gender stereotypes, this could very well be the year of the woman in the eyes of advertisers. So far in 2015, we\u2019ve seen several companies take part in the femvertising marketing approach, connecting with TV audiences while earning brands recognition and massive online&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[57,74,75,42,76],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/36"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":5,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":9982,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/36\/revisions\/9982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/514"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=36"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}