{"id":35703,"date":"2026-02-19T10:33:21","date_gmt":"2026-02-19T18:33:21","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=35703"},"modified":"2026-02-19T10:49:19","modified_gmt":"2026-02-19T18:49:19","slug":"ispot-sage-our-new-agentic-ai-platform-in-action-with-gm","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ispot-sage-our-new-agentic-ai-platform-in-action-with-gm\/","title":{"rendered":"iSpot SAGE: Our New Agentic AI Platform in Action With GM"},"content":{"rendered":"\n

Measurement can tell you how your ad performed. Knowing why\u2013and what to do next\u2013is where the real competitive edge lives. That\u2019s exactly what iSpot SAGE<\/a> was built to deliver: faster, deeper answers to the questions that actually move brands forward.<\/p>\n\n\n\n

Sean Muller, CEO and Founder of iSpot, and Miles Drayton, Executive Global Director of Marketing Intelligence at General Motors, recently sat down with AdAge to unveil our new agentic AI platform, iSpot SAGE, <\/strong>and the massive shift in how brands evaluate video ad performance. <\/p>\n\n\n\n

Developed over the course of two years with input from some of the world\u2019s most sophisticated advertisers like General Motors and Airbnb, iSpot SAGE moves beyond the surface-level reporting and dashboards of the past.<\/p>\n\n\n\n

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Actual Intelligence: Data You Can Bet Your Budget On<\/strong><\/p>\n\n\n\n

The most important “aha moment” for early testers, like GM, was the realization that not all AI is created equal. While generalist models scrape the open web, iSpot SAGE for Creative is grounded in our proprietary, measurement-grade data. That\u2019s 92 million survey responses capturing exactly how real people react to your ads and your competitors\u2019<\/strong>.<\/p>\n\n\n\n

By deconstructing ads frame-by-frame, iSpot SAGE identifies the specific creative elements that drive impact, then ties those findings to trusted, real-world signals like Ace Score, purchase intent, and attention that top brands have relied on for years.<\/p>\n\n\n\n

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<\/strong>Why Trusted Data Matters: The “Labrador” Test<\/strong><\/p>\n\n\n\n

During their conversation, Miles Drayton was direct about the current state of AI in marketing. He noted that many AI tools act like “Labradors”: they are eager to please and often return generic, sunny feedback that tells marketers exactly what they want to hear.<\/p>\n\n\n\n

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For a global powerhouse like GM, “good vibes” don’t sell cars. Miles emphasized that iSpot SAGE is different because its agentic AI is grounded in 16 years of proprietary data, not generic, unverified internet information. It provides a fair\u2014sometimes tough\u2014assessment of creative. This intelligence allows GM to identify the friction points in a campaign before they bet their entire budget on it.<\/p>\n\n\n\n

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iSpot SAGE in Action with General Motors<\/strong><\/p>\n\n\n\n

Sean and Miles demonstrated iSpot SAGE\u2019s power by analyzing Chevy\u2019s 2025 “Memory Lane” holiday ad<\/a>\u2014a cinematic spot featuring an older couple in a 1987 Suburban. Miles Drayton shared that GM uses a proprietary framework for creative effectiveness, focusing on engagement, objective delivery, and distinctiveness.<\/p>\n\n\n\n

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