{"id":34602,"date":"2025-12-01T12:06:58","date_gmt":"2025-12-01T20:06:58","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=34602"},"modified":"2025-12-01T12:06:59","modified_gmt":"2025-12-01T20:06:59","slug":"why-consistent-measurement-matters","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/why-consistent-measurement-matters\/","title":{"rendered":"Why Consistent Measurement Matters"},"content":{"rendered":"\n<p>As premium content stretches across every screen and platform, the real power move isn&#8217;t just delivering reach\u2014it&#8217;s guaranteeing consistency. OpenAP knows that if you can&#8217;t unify the way you measure, you can&#8217;t grow the market. We sat down with <strong>Chris LoRusso, Chief Business Officer at OpenAP<\/strong>, to find out how they&#8217;re partnering with iSpot to build a healthy, vibrant, and measurable future for premium video.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-654caf11124437a55244d643229dab41\" style=\"color:#00b89a;font-size:27px\"><strong><\/strong><strong>Consistency, Clarity, and the Cohesive Data Signal<\/strong><\/p>\n\n\n\n<p>LoRusso emphasizes that OpenAP&#8217;s journey began by streamlining and unifying audiences across publishers, currencies, and platforms\u2014from linear to digital. But as the ecosystem becomes more complex, especially in the digital sphere, the focus shifts to ensuring consistency through the entire value chain.<\/p>\n\n\n\n<p>The issue? &#8220;There&#8217;s all these hops and matches that occur, and with each individual movement of the data, you introduce another opportunity to ensure consistency,&#8221; LoRusso explains.<\/p>\n\n\n\n<p><strong>This is why iSpot&#8217;s rich, ID-level data is the foundation for consistent measurement.<\/strong> It delivers a powerful signal that helps OpenAP bring clarity and new insights to marketers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/12\/01120257\/iSpot-Email-Quote-Template-600-%C3%97-450-px-15-1024x768.png\" alt=\"\" class=\"wp-image-34604\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-color has-link-color wp-elements-b3bfc98436f77d97707556c187604ac6\" style=\"color:#00b89a;font-size:27px\"><strong>Beyond Fragmentation: The Path to Growth<\/strong><\/p>\n\n\n\n<p>For OpenAP, the endgame is clear: <strong>grow the overall market for data-driven advertising<\/strong>. By unifying measurement in a world of increasing fragmentation, OpenAP and iSpot combine forces to help advertisers plan, measure, and activate better. This brings more investment into the space, which ultimately supports the very premium content ecosystem they set out to champion.<\/p>\n\n\n\n<p>Watch the full interview with OpenAP&#8217;s Chris LoRusso below.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Measurement Mavens Interview | Why Consistent Measurement Matters\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/itTJW_ZkdbY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As premium content stretches across every screen and platform, the real power move isn&#8217;t just delivering reach\u2014it&#8217;s guaranteeing consistency. OpenAP knows that if you can&#8217;t unify the way you measure, you can&#8217;t grow the market. We sat down with Chris LoRusso, Chief Business Officer at OpenAP, to find out how they&#8217;re partnering with iSpot to&#8230; Read More<\/p>\n","protected":false},"author":53,"featured_media":34606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/34602"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=34602"}],"version-history":[{"count":4,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/34602\/revisions"}],"predecessor-version":[{"id":34609,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/34602\/revisions\/34609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/34606"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=34602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=34602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=34602"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=34602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}