{"id":34,"date":"2015-07-09T16:47:34","date_gmt":"2015-07-09T16:47:34","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/the-winners-of-the-2015-fifa-womens-world-cup\/"},"modified":"2021-01-20T08:41:42","modified_gmt":"2021-01-20T16:41:42","slug":"the-winners-of-the-2015-fifa-womens-world-cup","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/the-winners-of-the-2015-fifa-womens-world-cup\/","title":{"rendered":"The Winners of the 2015 FIFA Women\u2019s World Cup"},"content":{"rendered":"

The 2015 FIFA Women\u2019s World Cup came to a spectacular end last Sunday with the U.S. Women\u2019s team triumphantly winning over Japan and the Fox Network winning with ratings. A record breaking 25.4 million<\/a> viewers tuned in to the final match making it the most watched U.S. soccer game of all time. This, combined with an estimated $26 million<\/b> in advertising revenue for Fox and Fox Sports 1, should dispel any remaining doubts about Fox\u2019s decision to partner with FIFA.
\n\"US<\/a><\/p>\n

The U.S. Women\u2019s Team and Fox certainly came out on top, but how did the advertisers do? Of the 286 <\/b>brands that advertised across 2,418 <\/b>commercials, only a few rose to the top of our performance rankings. Let\u2019s take a look at the stats:<\/p>\n

\"Most<\/a>
\nTakeaways<\/b><\/p>\n

Based on our data, most brand performance seemed to remain stable throughout the final half of the games. Nationwide maintained their spot as the biggest spender, earning a solid 12.56 percent Digital Share of Voice<\/b> for their money. While Fiat continued to outrank them in engagement. \u201cBlue Pill<\/a>\u201d accounted for 6.21 percent of the total spend on the 2015 FIFA Women\u2019s World Cup, but generated over 20 percent<\/b> of the total digital engagement. It appears that when advertising during the Women\u2019s World Cup, higher spend doesn\u2019t always make for better performance.<\/p>\n

\"Top<\/a>
\nOne notable change since our last post was Nike\u2019s meteoric rise in engagement. After appearing nowhere near the top of our list during the first weeks, Nike earned an 18 percent Digital SOV<\/b> with their soccer themed spot, \u201cAmerican Woman\u201d<\/a> and with it, the rank of number two most engaging ad. The commercial aired only four times during the course of the games making the leap a particularly impressive one.<\/p>\n

Conclusion<\/b><\/p>\n

The future is looking bright for Fox Sports renewed association with f\u00fatbol. In the face of some initial skepticism<\/a>, its continued support of the beautiful-game has paid off brilliantly. All-time highs in viewership and soccer\u2019s growing popularity in the U.S. make its decision to broadcast the next four World Cups seem like a stroke of genius. Advertisers who aired during the Women\u2019s World Cup also saw the benefits, earning impressively high levels of engagement with their ads, and unprecedented viewership. Check back with iSpot.tv for more real-time statistics and national advertising insights.<\/p>\n","protected":false},"excerpt":{"rendered":"

The 2015 FIFA Women\u2019s World Cup came to a spectacular end last Sunday with the U.S. Women\u2019s team triumphantly winning over Japan and the Fox Network winning with ratings. A record breaking 25.4 million viewers tuned in to the final match making it the most watched U.S. soccer game of all time. This, combined with… Read More<\/p>\n","protected":false},"author":26,"featured_media":481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[64,68,42,65,67,66],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/34"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":8,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/34\/revisions"}],"predecessor-version":[{"id":10378,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/34\/revisions\/10378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/481"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=34"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=34"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=34"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}