{"id":33794,"date":"2025-10-29T05:30:00","date_gmt":"2025-10-29T12:30:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=33794"},"modified":"2025-10-29T07:22:49","modified_gmt":"2025-10-29T14:22:49","slug":"industry-leader-julie-van-ullen-ushers-in-a-new-era-of-leadership-innovation-at-ispot","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/industry-leader-julie-van-ullen-ushers-in-a-new-era-of-leadership-innovation-at-ispot\/","title":{"rendered":"Industry Leader Julie Van Ullen Ushers in a New Era of Leadership & Innovation at iSpot"},"content":{"rendered":"\n

Leaders are often easy to spot, but great ones are hard to find. At iSpot, we\u2019ve made it our mission to identify and hire exceptional talent\u2014most recently bringing aboard veteran Craig Ziegler as Chief Product Officer<\/a>\u2014as we build a team capable of transforming the industry.<\/p>\n\n\n\n

That is why we are so excited to announce a significant addition to our leadership team: Julie Van Ullen, who joins as the new President and Chief Revenue Officer. This strategic hire marks a pivotal moment for iSpot as it continues to expand and solidify its position as the premier independent source of truth for brands and publishers navigating the complex video ad market.<\/p>\n\n\n\n

Van Ullen brings a wealth of experience, boasting a distinguished career focused on empowering global brands, media companies, and premium platforms to leverage advertising and technology for measurable outcomes and deeper consumer engagement. Prior to iSpot, Van Ullen served as Chief Revenue Officer at Rakuten Rewards, where her leadership was instrumental in achieving a remarkable 135% revenue growth. Her expertise also led to the successful rollout of new advertising solutions and the scaling of strategic partnerships.<\/p>\n\n\n\n

Van Ullen’s arrival is perfectly timed as iSpot further unlocks its proprietary data and actionable insights, driving efficiency and effectiveness for both brands and media partners.<\/p>\n\n\n\n

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iSpot Welcomes Julie Van Ullen as Incoming President and Chief Revenue Officer<\/strong><\/p>\n\n\n\n

First President for iSpot to Help Usher in Next Phase of Innovation and Growth<\/em><\/p>\n\n\n\n

BELLEVUE, WA  \u2013  October 29, 2025 \u2014 <\/strong>iSpot, the leading cross-platform TV ad measurement company, today announced the appointment of Julie Van Ullen as its new President and Chief Revenue Officer. The strategic hire marks a significant step for iSpot as it continues to scale, transform and strengthen its position as the best independent source of truth for brands and publishers in the fragmented video ad market.<\/p>\n\n\n\n

Van Ullen brings a wealth of experience to iSpot\u2019s ranks. She is a seasoned industry leader with a distinguished career focused on helping global brands, media companies, and premium platforms leverage advertising and technology to achieve measurable outcomes and drive deeper engagement with consumers. <\/p>\n\n\n\n

Reporting to CEO and Founder Sean Muller, Van Ullen will oversee a comprehensive range of functions critical to organizational growth \u2014 including overseeing sales, marketing and customer success, driving media partnerships and business development, and leading client-focused data science teams. <\/p>\n\n\n\n

\u201cJulie is a dynamic leader with a proven track record of building high-growth teams and fostering trusted relationships with customers across the media and advertising ecosystem,\u201d said Muller. \u201cShe has a clear vision for how iSpot\u2019s measurement and data assets will power performance and efficiency in the next generation of advertising \u2014 and the kind of passion and energy required to drive success.\u201d <\/p>\n\n\n\n

Prior to joining iSpot, Van Ullen served as Chief Revenue Officer at Rakuten Rewards, where she was instrumental in leading the organization. During her tenure Van Ullen\u2019s guidance helped drive 135% revenue growth for the eCommerce loyalty giant. Her leadership also had an immediate and measurable impact on the successful rollout of new advertising solutions, the integration of advanced measurement and data capabilities, as well as the scaling of strategic partnerships with brands, agencies, and platforms. Prior to her role at Rakuten, she held key buy- and sell-side leadership positions at FreeWheel and OpenX during periods of explosive growth.<\/p>\n\n\n\n

Van Ullen\u2019s leadership comes at a crucial time for iSpot as it unlocks further its\u2019 treasure-trove of proprietary data and actionable insights that drive efficiency and effectiveness for both brands and media partners.<\/p>\n\n\n\n

\u201cI\u2019m beyond thrilled to join this talented team and to work with America\u2019s leading brands, publishers, and platforms,\u201d said Van Ullen. \u201ciSpot ushered in a new era of speed, transparency, and performance for the TV marketplace and is such a critical decisioning flywheel for marketers across the entire advertising journey \u2013 from creative to audience measurement to outcomes \u2013 as a way to more directly drive ROI. The modern marketer needs actionable clarity of media performance and iSpot is a crucial \u2018must have\u2019 in that regard.\u201d<\/p>\n\n\n\n

Beyond her corporate achievements, Van Ullen has long been an influential voice in the advertising industry, notably through her work with the IAB as a member of the board of directors. In this capacity, she has played a vital role in shaping the standards for advertising measurement and efficacy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Leaders are often easy to spot, but great ones are hard to find. At iSpot, we\u2019ve made it our mission to identify and hire exceptional talent\u2014most recently bringing aboard veteran Craig Ziegler as Chief Product Officer\u2014as we build a team capable of transforming the industry. That is why we are so excited to announce a… Read More<\/p>\n","protected":false},"author":26,"featured_media":33809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/33794"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=33794"}],"version-history":[{"count":6,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/33794\/revisions"}],"predecessor-version":[{"id":33829,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/33794\/revisions\/33829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/33809"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=33794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=33794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=33794"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=33794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}