{"id":32972,"date":"2025-09-25T09:29:29","date_gmt":"2025-09-25T16:29:29","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=32972"},"modified":"2025-09-25T15:52:33","modified_gmt":"2025-09-25T22:52:33","slug":"russell-wilson-and-son-snap-into-victory-with-hot-wheels","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/russell-wilson-and-son-snap-into-victory-with-hot-wheels\/","title":{"rendered":"Russell Wilson and Son \u201cSnap\u201d Into Victory With Hot Wheels"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hot Wheels just scored big with its latest 50-second spot, \u201cTouchdown.\u201d The ad launches Mattel\u2019s \u201cSnap to Play\u201d campaign, starring NFL quarterback Russell Wilson\u2019s five-year-old son, Win, in the driver\u2019s seat. Wilson takes on the role of a racetrack announcer while Win demonstrates the brand\u2019s all-new speed-snap track system \u2014 Hot Wheels\u2019 most significant innovation since its 1968 debut.&nbsp;<\/p>\n\n\n\n<p>Equal parts playful and nostalgic, <em>\u201c<\/em>Touchdown\u201d shows how the updated design makes it easier than ever for kids to build tracks on their own, while reminding parents why Hot Wheels remains the No. 1 toy in the world.<\/p>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Here\u2019s what iSpot\u2019s Creative Assessment platform revealed on actual viewer response to the spot.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122621\/image8-3-1024x576.png\" alt=\"\" class=\"wp-image-32985\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122621\/image8-3-1024x576.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122621\/image8-3-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122621\/image8-3-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122621\/image8-3-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122621\/image8-3-1536x864.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122621\/image8-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>The Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hot Wheels\u2019 spot, \u201cTouchdown\u201d :50, featuring Russell Wilson and his son, was an absolute winner for the brand, ranking in the very top percentile of ads (past year) in breakthrough (Attention and Likeability), Information, and Change:<br \/><br \/>\n<ul>\n<li>Moreover, the spot placed in the top decile on every other creative performance metric, including Watchability and Relevance, with very positive responses seen across age\/gender.<br \/><br \/><\/li>\n\n\n\n<li>Both the characters and the product itself made impressions above the average toy ad, with the brand\/product sparking strong nostalgia.<br \/><br \/><\/li>\n\n\n\n<li>The creative very successfully reminded gen pop Americans of the brand, with 86% able to recall Mattel &#8211; and the Hot Wheels product &#8211; after a single exposure (unaided) to easily outpace toy benchmarks.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"924\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122624\/image9b-3-1024x924.png\" alt=\"\" class=\"wp-image-32986\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122624\/image9b-3-1024x924.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122624\/image9b-3-300x271.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122624\/image9b-3-355x320.png 355w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122624\/image9b-3-768x693.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122624\/image9b-3-1536x1386.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122624\/image9b-3.png 1994w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Touchdown&#8221; in fact ranks among the top toy ads tested over the past year (at #2), and ranks first in Attention, Likeability, Information, and Change (new\/innovative\/unique):<br \/><br \/>\n<ul>\n<li>The ad did trail the top five toy ads in driving consumer intent a bit, at 48% Top 2 Box, vs a competitive high of 55% Top 2 Box (Hasbro&#8217;s &#8220;Blooming Flowers&#8221; :15) and a toy benchmark of 45%.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122614\/image3b-2-1024x611.png\" alt=\"\" class=\"wp-image-32980\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122614\/image3b-2-1024x611.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122614\/image3b-2-300x179.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122614\/image3b-2-536x320.png 536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122614\/image3b-2-768x458.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122614\/image3b-2-1536x917.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122614\/image3b-2.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122612\/image2b-4-1024x566.png\" alt=\"\" class=\"wp-image-32979\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122612\/image2b-4-1024x566.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122612\/image2b-4-300x166.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122612\/image2b-4-579x320.png 579w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122612\/image2b-4-768x424.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122612\/image2b-4-1536x849.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122612\/image2b-4.png 1808w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viewer sentiment on the new Hot Wheels spot waxed Nostalgic as the ad effectively tapped into positive past associations with the brand, resonating with parents and adults who grew up with Hot Wheels:<br \/><br \/>\n<ul>\n<li>Across all viewers, 64% of sentiment was positive.<br \/><br \/><\/li>\n\n\n\n<li>Both those who played with Hot Wheels themselves and those who watched their children play, found the ad to be heartwarming. The focus on a parent and child interacting was a strong point of praise. The use of a football play-by-play narrative to describe the child building and playing with the track was a clever and engaging approach that resonated with many while the product &#8216;snap&#8217; innovation was another source of appeal.<br \/><br \/><\/li>\n\n\n\n<li>Some objected to Wilson himself, either as fans of opposing teams, or in finding his delivery as &#8220;monotone&#8221; or boring. For others, the ad&#8217;s length could have been trimmed for better engagement.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Gen Pop Viewer Sentiment on \u201cTouchdown\u201d :50:<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"332\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122625\/image10b-2.png\" alt=\"\" class=\"wp-image-32987\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122625\/image10b-2.png 576w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122625\/image10b-2-300x173.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122625\/image10b-2-555x320.png 555w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong><i>Sample comments on \u201cTouchdown\u201d :50<\/i><\/strong><\/p>\n\n\n\n<p>\u201cIt was such a good idea to have a positive interaction between dad and child. It&#8217;s really inspiring to see the importance of family reflected in an ad. And I think that the tagline was genius, that it all starts with a snap. It was endearing to have us think that this ad was going to be for some football agency or company, only to shift it to a sweet interaction with a child playing with a toy to be cheered on by Dad.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p>\u201cClever! I think I would appreciate it more if I knew who the celebrity athlete was, but I believe there were enough context clues to help us know it was a celebrity. They did a good job highlighting the actual product, but I felt like it could&#8217;ve been shortened.\u201d<br \/><em>Female 21-35<\/em><\/p>\n\n\n\n<p>\u201cOh my God, did that bring back memories? I remember playing with Hot Wheels. My kids played with Hot Wheels and now my grandkids are playing with Hot Wheels. I can&#8217;t believe it, Hot Wheels. They&#8217;re the toy that has always been around.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<p>\u201cI like this ad. I like how the tracks snap in a different direction instead of slide. They&#8217;ll stay together better. I&#8217;m more likely to buy it watching this ad. Thank you. Hopefully this ad shows on TV for other viewers before Christmas.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p>\u201cI love the idea of Hot Wheels\u2019 tracks snapping together. I haven&#8217;t bought them lately because the last time I did the pieces slid together. They never stayed together. Pieces always were lost.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p>\u201cI think this was very good. I like Russell Wilson and he was the spokesperson in the video, I believe, with his son for the new snap on Hot Wheels\u2019 tracks.\u201d<br \/><em>Male 36-49<\/em>&nbsp;<\/p>\n\n\n\n<p>\u201cI don&#8217;t personally like sports, so I didn&#8217;t like the sports aspect of it. But I do appreciate the family bonding and the encouragement of the father.\u201d<br \/><em>Female 21-35<\/em><\/p>\n\n\n\n<p>\u201cThis was a clever ad with the snap of the track and the snap of a quarterback when starting a play. The ad also displayed a father&#8217;s interest in his child, which is very positive to see. Plus, incorporating the announcer view of the dad was fun!\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p>\u201cI&#8217;ve always liked Hot Wheels and tracks. I think it&#8217;s unique. It makes the tracks easier to conduct. I think the company is definitely moving in the right direction with that.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<ul>\n<li>&#8220;Touchdown&#8221; resonated at an above-average level among viewers regardless of the presence or age of children, reflecting the nostalgia for the brand itself as well as interest pulled by Wilson and the new Snap track product:<br \/><br \/>\n<ul>\n<li>The average toy ad posted an overall response (Ace Score) of 541.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/25060639\/hotwall-1024x605.png\" alt=\"\" class=\"wp-image-33002\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/25060639\/hotwall-1024x605.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/25060639\/hotwall-300x177.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/25060639\/hotwall-542x320.png 542w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/25060639\/hotwall-768x454.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/25060639\/hotwall-1536x907.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/25060639\/hotwall.png 1652w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>Second-by-second trace reflects good levels of engagement, but also opportunity to shorten the play-by-play scenes so as to achieve a shorter length:<br \/><br \/>\n<ul>\n<li>Given the high appeal of the ad, increased budget could be warranted. Alternatively, a shorter version could allow a higher perceived focus on the product to drive intent, while also affording expanded reach within budget.<br \/><br \/><\/li>\n\n\n\n<li>Given the broad appeal across demos and an above-norm response seen among followers of most major pro and college sports, an opportunity for flexibility in media placements could allow for budget containment\/reach maximization as well.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122618\/image6b-4-1024x611.png\" alt=\"\" class=\"wp-image-32983\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122618\/image6b-4-1024x611.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122618\/image6b-4-300x179.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122618\/image6b-4-536x320.png 536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122618\/image6b-4-768x458.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122618\/image6b-4-1536x917.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122618\/image6b-4.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122617\/image5b-3-1024x611.png\" alt=\"\" class=\"wp-image-32982\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122617\/image5b-3-1024x611.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122617\/image5b-3-300x179.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122617\/image5b-3-536x320.png 536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122617\/image5b-3-768x458.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122617\/image5b-3-1536x917.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122617\/image5b-3.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The new :50 &#8220;Touchdown&#8221; enjoyed response well above toy benchmarks (past year) regardless of income and across ethnicity:<br \/><br \/>\n<ul>\n<li>Such substantially positive reactions support additional budget if possible.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122611\/image1B-4-1024x611.png\" alt=\"\" class=\"wp-image-32978\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122611\/image1B-4-1024x611.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122611\/image1B-4-300x179.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122611\/image1B-4-536x320.png 536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122611\/image1B-4-768x458.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122611\/image1B-4-1536x917.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122611\/image1B-4.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122615\/image4b-4-1024x611.png\" alt=\"\" class=\"wp-image-32981\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122615\/image4b-4-1024x611.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122615\/image4b-4-300x179.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122615\/image4b-4-536x320.png 536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122615\/image4b-4-768x458.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122615\/image4b-4-1536x917.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/24122615\/image4b-4.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Hot Wheels has been fueling imaginations for generations, and with \u201cTouchdown\u201d :50 leading the charge, the brand proves it\u2019s not slowing down anytime soon. Faster builds, bigger creativity, and a fresh spark of nostalgia \u2014 this is playtime at full speed.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ispot.tv\/demo\" target=\"_blank\" rel=\"noreferrer noopener\">Schedule a demo<\/a> to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve\u2014and outperform\u2014campaign objectives.<\/p>\n\n\n\n<p style=\"font-size:12px;\"><i>Creative Agency: Heyday Agency<\/i><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hot Wheels just scored big with its latest 50-second spot, \u201cTouchdown.\u201d The ad launches Mattel\u2019s \u201cSnap to Play\u201d campaign, starring NFL quarterback Russell Wilson\u2019s five-year-old son, Win, in the driver\u2019s seat. Wilson takes on the role of a racetrack announcer while Win demonstrates the brand\u2019s all-new speed-snap track system \u2014 Hot Wheels\u2019 most significant innovation&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":32973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[497],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/32972"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=32972"}],"version-history":[{"count":19,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/32972\/revisions"}],"predecessor-version":[{"id":33024,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/32972\/revisions\/33024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/32973"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=32972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=32972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=32972"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=32972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}