{"id":32682,"date":"2025-09-16T10:43:27","date_gmt":"2025-09-16T17:43:27","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=32682"},"modified":"2025-09-16T10:43:27","modified_gmt":"2025-09-16T17:43:27","slug":"timothee-chalamet-takes-the-wheel-in-lucid-motors-driven-campaign","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/timothee-chalamet-takes-the-wheel-in-lucid-motors-driven-campaign\/","title":{"rendered":"Timoth\u00e9e Chalamet Takes the Wheel in Lucid Motors &#8220;Driven&#8221; Campaign"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lucid Motors is taking electric vehicle storytelling to the next level with the launch of its Gravity SUV and a bold new campaign featuring new global brand ambassador Timoth\u00e9e Chalamet. The debut spot, \u201cDriven,\u201d 2:00 plays less like a car commercial and more like an action movie complete with edge-of-your-seat chase sequences, sweeping desert landscapes, and a rebellious escape narrative to showcase the vehicle\u2019s capabilities.<\/p>\n\n\n\n<p>By pairing Hollywood craft with Chalamet\u2019s cultural resonance, the brand positions Gravity as more than just a luxury SUV \u2014 it\u2019s a vehicle of possibility and adventure. Backed by a reimagined soundtrack of the Yeah Yeah Yeahs\u2019 \u201cBurning,\u201d the campaign underscores the brand\u2019s ambition to connect with Millennials and Gen Z on an emotional level, blending innovation with pop culture relevance.<\/p>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Here\u2019s what iSpot\u2019s Creative Assessment platform revealed on actual viewer response to the new \u201cDriven\u201d ads among those with incomes $75K+.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16102016\/Creative-Spotlight-Template-Proposed-Optimizations-24-1024x576.png\" alt=\"\" class=\"wp-image-32712\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16102016\/Creative-Spotlight-Template-Proposed-Optimizations-24-1024x576.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16102016\/Creative-Spotlight-Template-Proposed-Optimizations-24-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16102016\/Creative-Spotlight-Template-Proposed-Optimizations-24-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16102016\/Creative-Spotlight-Template-Proposed-Optimizations-24-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16102016\/Creative-Spotlight-Template-Proposed-Optimizations-24-1536x864.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16102016\/Creative-Spotlight-Template-Proposed-Optimizations-24.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>The Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Second-by-second trace results for the four main creatives in the new Gravity &#8220;Driven&#8221; campaign reveal some delay in higher-income American viewer engagement for the longer form spots (:60 and 2:00), but quickly rising (and very high) engagement among those viewing the :30 cuts:<br \/><br \/>\n<ul>\n<li>Emotional profiling of comments on each of the ads reflects high levels of Curiosity sparked by the new campaign, with the Cinematic and Arresting visuals (particularly in the 2:00 &#8216;mini-movie&#8217;) earning that engagement.<br \/><br \/><\/li>\n\n\n\n<li>Lucid&#8217;s Upscale appeal was also evident in sentiment on the spots while some objections to the length (and plot) were also seen (the But emotion). Flatter engagement in the latter half of the longer spots and a decline in engagement as the ads wore on also signifies the length issue.<br \/><br \/><\/li>\n\n\n\n<li>Higher-income viewers found the 2:00 to be exciting and modern, and approved of the auto scenes that were included. Some felt the dark lighting made it difficult to see the Gravity, some wanted more information on the model\/brand, and a few were concerned about the &#8216;running from the cops&#8217; narrative.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080209\/image6b-1-1024x611.png\" alt=\"\" class=\"wp-image-32689\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080209\/image6b-1-1024x611.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080209\/image6b-1-300x179.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080209\/image6b-1-536x320.png 536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080209\/image6b-1-768x458.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080209\/image6b-1-1536x917.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080209\/image6b-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080216\/image9b-1-1024x381.png\" alt=\"\" class=\"wp-image-32692\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080216\/image9b-1-1024x381.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080216\/image9b-1-300x112.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080216\/image9b-1-640x238.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080216\/image9b-1-768x285.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080216\/image9b-1-1536x571.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080216\/image9b-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"460\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080207\/image5-1-1024x460.png\" alt=\"\" class=\"wp-image-32688\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080207\/image5-1-1024x460.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080207\/image5-1-300x135.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080207\/image5-1-640x287.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080207\/image5-1-768x345.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080207\/image5-1-1536x690.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080207\/image5-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Sample comments from higher-income Americans on \u201cDriven\u201d 2:00<\/strong><\/p>\n\n\n\n<p>\u201cI absolutely loved this commercial and was genuinely blown away. Lucid seems to be doing something very different with their commercials. At first, I thought this was for a movie trailer, which is a huge compliment. Having Timoth\u00e9e Chalamet in this commercial added to the overall experience because I love his acting. The car&#8217;s design looks futuristic and sleek, which I really value.\u201d<br \/><em>Male 21-35<\/em><\/p>\n\n\n\n<p>\u201cI thought this was way too long. However, that being said, it really grabbed my attention. It was an exciting car commercial. Probably one of the most I&#8217;ve seen in a while.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p>\u201cI liked it. The actors are eye-catching. The opening scene made me curious\/interested about what was going on. I like the action. And it was cool seeing shots of the car. It looked futuristic and interesting. I like how it showed its range. It made me wanna look up this car and learn more about it.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p>\u201cThe ad didn&#8217;t seem to focus on how cool the car was, but more of it being stolen and driven fast. Couldn&#8217;t really see the car in the light.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p>\u201cThe ad definitely held my attention to learn more about the product. The premise was a bit uncomfortable because of the actions of the actors being seemingly unlawful. The message about the product was clearly communicated.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p>\u201cI think this ad is a little disappointing. It didn&#8217;t tell me much of anything about the car. It wasn&#8217;t very relatable unless you and your partner are running from the police.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p>\u201cIt was a very unique ad compared to many other car ads and it made me interested to know more about it and made me want it.\u201d<br \/><em>Female 21-35<\/em><\/p>\n\n\n\n<ul>\n<li>Across the campaign, resonance of each of the spots increased as viewer age decreased, with the 21-35 higher-income segment generally Lucid\u2019s best audience while those 50+ did not engage:<br \/><br \/>\n<ul>\n<li>Younger viewers found the :30 &#8220;Driven&#8221; ad concept riveting and compelling, as well as confusing and\/or a bit frustrating.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080203\/image3b-1024x587.png\" alt=\"\" class=\"wp-image-32686\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080203\/image3b-1024x587.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080203\/image3b-300x172.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080203\/image3b-558x320.png 558w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080203\/image3b-768x440.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080203\/image3b-1536x881.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080203\/image3b.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080217\/image10-1024x455.png\" alt=\"\" class=\"wp-image-32693\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080217\/image10-1024x455.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080217\/image10-300x133.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080217\/image10-640x284.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080217\/image10-768x341.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080217\/image10-1536x682.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080217\/image10.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Sample comments from higher-income Americans on \u201cDriven\u201d 2:00<\/strong><\/p>\n\n\n\n<p>\u201cI think they should show more of the car in their advertising. It is a commercial about cars, not about a relationship. I understand they are trying to relate to people but I think they should show more of the actual vehicle itself and less of the couple that owns it.\u201d<br \/><em>Male 21-35<\/em><\/p>\n\n\n\n<p>\u201cI thought it was catchy! The car looked super fancy. Made me more interested.\u201d<br \/><em>Female 21-35<\/em><\/p>\n\n\n\n<p>\u201cThe ad is highly captivating and easily grabs attention, evoking a sense of excitement that sparks curiosity and a desire to learn more.\u201d<br \/><em>Male 21-35<\/em><\/p>\n\n\n\n<p>\u201cThe commercial had dark imagery and didn&#8217;t describe the product to any degree.\u201d<br \/><em>Male 21-35<\/em><\/p>\n\n\n\n<p>\u201cI have never heard of this brand of car. Timothee Chalamet definitely had me more interested in it. It made me wonder, if he is in it does that mean this is something cool and innovative?\u201d<br \/><em>Female 21-35<\/em><\/p>\n\n\n\n<p>\u201cI thought the ad was exciting and cinematic, showing the Lucid Gravity as innovative and powerful.\u201d<br \/>Female 21-35<\/p>\n\n\n\n<p>\u201cThe logo isn&#8217;t on the screen long enough. I don&#8217;t even know anything about the car or the brand.\u201d<br \/><em>Female 21-35<\/em><\/p>\n\n\n\n<p>\u201cIt was good as the graphics were amazing, but the message it said wasn&#8217;t really clear. It just made me keep guessing, which I didn&#8217;t like.\u201d<br \/><em>Male 21-35<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Among Higher-Income 21-35-year-olds:<\/strong><\/p>\n\n\n\n<ul>\n<li>Each of the &#8220;Driven&#8221; creatives were Attention-getting to those 21-35 (incomes 75K+), but the cinematic 2:00 creative was by far the best-received by this audience (benchmarked to all lux auto ads of the past year within the audience segment):<br \/><br \/>\n<ul>\n<li>While entertaining, many of the ads simply didn&#8217;t deliver enough Information to be Relevant to the audience; however, the level of Information and Change perceived to have been delivered in the 2:00 spot led to higher Relevance and high Desire. This is reflective of response to automotive ads overall \u2014 American consumers typically look for specifics on the vehicles in this category as they seek features, models, colors, and other options that interest them.<br \/><br \/><\/li>\n\n\n\n<li>As such, it is not surprising that the 2:00 &#8220;Driven&#8221; sparked the highest consideration, with 70% of all viewers 21-35 being more likely to visit\/purchase.<br \/><br \/><\/li>\n\n\n\n<li>It is also encouraging that the two :30 spots sparked interest as well, with about two in three 21-35&#8217;s claiming increased consideration, levels that compare favorably to the audience lux auto norm of 55%.<br \/><br \/><\/li>\n\n\n\n<li>Based on viewer response, spending against the :60 would not be expected to drive higher intent than either :30 ad but there could be value in some media placements for the 2:00 to drive outcomes as it provided the more complete sense of the vehicle itself.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080201\/image1b-2-1024x587.png\" alt=\"\" class=\"wp-image-32684\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080201\/image1b-2-1024x587.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080201\/image1b-2-300x172.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080201\/image1b-2-558x320.png 558w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080201\/image1b-2-768x440.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080201\/image1b-2-1536x881.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080201\/image1b-2.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080219\/image11b-1-1024x575.png\" alt=\"\" class=\"wp-image-32694\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080219\/image11b-1-1024x575.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080219\/image11b-1-300x168.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080219\/image11b-1-570x320.png 570w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080219\/image11b-1-768x431.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080219\/image11b-1-1536x863.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080219\/image11b-1.png 1834w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regardless of the ad length, Lucid unaided recall tracked well below lux auto norms among younger viewers, but &#8220;product&#8221; recall (Gravity) while below 20%, often placed above the average category creative:<br \/><br \/>\n<ul>\n<li>The darker lighting and unique font in the Lucid logo likely contributed to lower recall, with the largest non-match being responses of &#8220;Lucio.&#8221;<br \/><br \/><\/li>\n\n\n\n<li>19%-22% of each ad&#8217;s audience could not recall the advertised brand, or said the branding went by too quickly &#8211; an issue to address via quick edits or in future creative.<br \/><br \/><\/li>\n\n\n\n<li>For a campaign still seeking to build awareness as well as a definitive image, audio branding or some narration of the brand and model name as well as its distinctiveness could go a long way.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080224\/image13b-1-1024x537.png\" alt=\"\" class=\"wp-image-32696\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080224\/image13b-1-1024x537.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080224\/image13b-1-300x157.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080224\/image13b-1-610x320.png 610w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080224\/image13b-1-768x403.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080224\/image13b-1-1536x805.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080224\/image13b-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li>iSpot media measurement reports a favoring of the :30 &#8220;Driven: Getaway&#8221; in national linear Impression delivery from 9\/5\/25 launch through 9\/10\/25:<br \/><br \/>\n<ul>\n<li>In-market Attention Indices above 100 indicate strong media placements to date.<br \/><br \/><\/li>\n\n\n\n<li>The &#8220;Driven&#8221; campaign saw the most Impressions on streaming but was not the only Lucid campaign on air over this period.<br \/><br \/><\/li>\n\n\n\n<li>Based on viewer response among younger viewers, there could be value in considering a shift of Spend from the :60 to the 2:00 in at least a few high reach placements. Additional cuts of the longer-form could also be tested to confirm the balance of the distinction Lucid is intending and enough information to drive further consideration.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"992\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16102544\/findme.png\" alt=\"\" class=\"wp-image-32719\" style=\"width:838px;height:auto\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16102544\/findme.png 728w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16102544\/findme-220x300.png 220w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16102544\/findme-235x320.png 235w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Across the complete higher-income audience (all age\/gender segments), results were consistent in that the 2:00 &#8220;Driven&#8221; delivered the most Information, thereby sparking the highest level of consumer intent:<br \/><br \/>\n<ul>\n<li>The :60 again trailed in comparison, suggesting the :30&#8217;s (perhaps with a bit more brand clarity) would be better options for Lucid if budgets will not allow for 2:00 airings.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>All Viewers:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080205\/image4b-2-1024x590.png\" alt=\"\" class=\"wp-image-32687\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080205\/image4b-2-1024x590.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080205\/image4b-2-300x173.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080205\/image4b-2-556x320.png 556w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080205\/image4b-2-768x442.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080205\/image4b-2-1536x884.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080205\/image4b-2.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080202\/image2b-1-1024x573.png\" alt=\"\" class=\"wp-image-32685\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080202\/image2b-1-1024x573.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080202\/image2b-1-300x168.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080202\/image2b-1-572x320.png 572w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080202\/image2b-1-768x430.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080202\/image2b-1-1536x859.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/16080202\/image2b-1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lucid Motors isn\u2019t just launching the Gravity SUV, it\u2019s launching an invitation to experience the brand through storytelling. Merged with bold design, and a cultural icon like Timoth\u00e9e Chalamet, Lucid signals that the future of driving is as much about emotion and imagination as it is about performance.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ispot.tv\/demo\">Schedule a demo<\/a> to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve\u2014and outperform\u2014campaign objectives.<\/p>\n\n\n\n<p style=\"font-size:12px;\"><i>Creative Agency: AOR Giant Spoon<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lucid Motors is taking electric vehicle storytelling to the next level with the launch of its Gravity SUV and a bold new campaign featuring new global brand ambassador Timoth\u00e9e Chalamet. The debut spot, \u201cDriven,\u201d 2:00 plays less like a car commercial and more like an action movie complete with edge-of-your-seat chase sequences, sweeping desert landscapes,&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":32683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[497],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/32682"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=32682"}],"version-history":[{"count":32,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/32682\/revisions"}],"predecessor-version":[{"id":32737,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/32682\/revisions\/32737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/32683"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=32682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=32682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=32682"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=32682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}