{"id":32468,"date":"2025-09-05T08:51:21","date_gmt":"2025-09-05T15:51:21","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=32468"},"modified":"2025-09-05T08:51:21","modified_gmt":"2025-09-05T15:51:21","slug":"where-nfl-fans-watch-when-the-games-are-over","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/where-nfl-fans-watch-when-the-games-are-over\/","title":{"rendered":"Where NFL Fans Watch When the Games Are Over"},"content":{"rendered":"\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>NFL viewers are the largest audience on TV. But those fans also aren\u2019t a monolith. And brands of all shapes and sizes want to deliver targeted ads to them during the offseason, even when football isn\u2019t on anymore.<\/p>\n\n\n\n<p>Inside of iSpot\u2019s new report, <a href=\"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/unified-nfl-tv-and-video-report\/\"><em>The Unified NFL TV &amp; Video Ad Playbook<\/em><\/a>, advertisers can get a roadmap to where to find NFL audiences without football\u2014and for cheaper\u2014when live games aren\u2019t happening.<\/p>\n\n\n\n<p>Below is our advanced audiences ranking of the top programs by NFL viewer overlap.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/09\/05085106\/Screenshot-2025-09-05-at-10.46.27%E2%80%AFAM-1.png\" alt=\"\" class=\"wp-image-32493\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<p>Importantly, even in the offseason, it\u2019s news programming that NFL audiences are watching en masse. And at significant overlap with more expensive football games. Broadcast programming like <em>ABC World News Tonight With David Muir<\/em>, <em>60 Minutes<\/em>, <em>CBS Evening News<\/em> and <em>NBC Nightly News With Lester Holt<\/em> all saw overlap above 60% with avid NFL viewers.<em> Law &amp; Order: Special Victims Unit<\/em>\u2014widely syndicated during the offseason\u2014offers overlap of 53.47%.<\/p>\n\n\n\n<p>Programs like these aren\u2019t just offering high overlap, either. They\u2019re also some of the biggest shows by reach as well.\u00a0<\/p>\n\n\n\n<p>During the timeframe in question (the day after the Super Bowl through the day before the start of preseason), nearly all delivered over 5 billion household TV ad impressions. <em>SVU<\/em> alone accounted for more than 34 billion across four different networks.<\/p>\n\n\n\n<p>Other syndicated shows like<em> Big Bang Theory<\/em> (33.7% overlap) and <em>Diners, Drive-Ins and Dives<\/em> (33.6% overlap) also delivered a significant portion of the NFL audience with commensurately high reach. Brands can better understand how to optimize annual TV advertising budgets by using iSpot data like this\u2014and more. <\/p>\n\n\n\n<p>Add a new page to your advertising playbook this season. Download <a href=\"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/unified-nfl-tv-and-video-report\/\"><em>The Unified NFL TV &amp; Video Ad Playbook<\/em><\/a> today, and reach out for a demo to see how iSpot can help better assess your own creative, audience and outcomes during NFL games and beyond.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/unified-nfl-tv-and-video-report\/\" style=\"background-color:#4ac500\"><strong>See More NFL Trends<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>NFL viewers are the largest audience on TV. But those fans also aren\u2019t a monolith. And brands of all shapes and sizes want to deliver targeted ads to them during the offseason, even when football isn\u2019t on anymore. Inside of iSpot\u2019s new report, The Unified NFL TV &amp; Video Ad Playbook, advertisers can get a&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":32470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/32468"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=32468"}],"version-history":[{"count":20,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/32468\/revisions"}],"predecessor-version":[{"id":32496,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/32468\/revisions\/32496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/32470"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=32468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=32468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=32468"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=32468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}