{"id":32026,"date":"2025-08-19T11:25:26","date_gmt":"2025-08-19T18:25:26","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=32026"},"modified":"2025-08-19T11:26:49","modified_gmt":"2025-08-19T18:26:49","slug":"cheetle-dust-thingertips-offers-a-finger-lickin-tie-in-surprise","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/cheetle-dust-thingertips-offers-a-finger-lickin-tie-in-surprise\/","title":{"rendered":"Cheetle Dust \u201cThingertips\u201d Offers a Finger-Lickin\u2019 Tie-In Surprise"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cheetos has released a new 15-second spot featuring Thing, the disembodied hand from Netflix\u2019s \u201cWednesday.\u201d Created by Goodby Silverstein &amp; Partners, the ad playfully showcases Cheetos\u2019 signature orange \u201ccheetle\u201d dust with Thing auditioning for the brand ambassador role in a quirky, memorable way.<\/p>\n\n\n\n<p>Running across YouTube and social media, the campaign ties into the new season of \u201cWednesday<em>\u201d<\/em> and is expected to support the launch of a limited-edition Flamin\u2019 Hot Fiery Skulls flavor. Meanwhile, Thing\u2019s antics extend beyond the screen\u2014leaving orange trails across New York City, tampering with billboards, and stirring up mischief around the city.<\/p>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Here\u2019s what iSpot\u2019s Creative Assessment platform revealed on actual viewer response to the :15 spot.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132056\/image1-3-1024x576.png\" alt=\"\" class=\"wp-image-32027\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132056\/image1-3-1024x576.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132056\/image1-3-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132056\/image1-3-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132056\/image1-3-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132056\/image1-3-1536x864.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132056\/image1-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>The Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The :15 &#8220;Thing!&#8221; not only enjoyed more positive responses across most audience segments including all manner of snack intenders, but the shorter form also sparked higher consumer intent:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Although neither ad drove a higher proportion to increased consideration vs the average candy &amp; snack ad (past 90 days), the better persuasive ability of the shorter form is good news for the budget, signaling an opportunity for the brand to favor the :15 and achieve broader reach and\/or an optimized budget.<br \/><br \/><\/li>\n\n\n\n<li>60% of all viewers seeing the :15 &#8220;Thing!&#8221; reported positive Cheetos intent vs 55% of the :30 audience (and a category 90-day benchmark of 61%). Of course, if\/when the ad reveals the Flamin&#8217; Hot Fiery Skulls, this could obviously change.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132100\/image4b-1024x521.png\" alt=\"\" class=\"wp-image-32030\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132100\/image4b-1024x521.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132100\/image4b-300x153.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132100\/image4b-629x320.png 629w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132100\/image4b-768x391.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132100\/image4b-1536x781.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132100\/image4b.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132110\/image10b-1024x521.png\" alt=\"\" class=\"wp-image-32036\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132110\/image10b-1024x521.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132110\/image10b-300x153.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132110\/image10b-629x320.png 629w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132110\/image10b-768x391.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132110\/image10b-1536x781.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132110\/image10b.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132107\/image8b-1024x505.png\" alt=\"\" class=\"wp-image-32034\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132107\/image8b-1024x505.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132107\/image8b-300x148.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132107\/image8b-640x316.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132107\/image8b-768x379.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132107\/image8b-1536x757.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132107\/image8b.png 1923w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The :15 &#8220;Thing!&#8221; sparked Curiosity among many viewers, with the Funny approach landing very positively &#8211; particularly among females under 50:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>The characters (Thing) were the centrally impressionable aspect of the creative as intended, with viewers loving the concept as an extension of the \u201ccheetle\u201d dust characteristic of Cheetos.<br \/><br \/><\/li>\n\n\n\n<li>Comments on the :15 spot suggest that the clever link between the &#8220;Addams Family&#8221; and &#8220;Wednesday&#8221; character and the Cheetos brand was unexpected and made more memorable by the humorous middle finger insinuation at the end of the short form ad.<br \/><br \/><\/li>\n\n\n\n<li>Comments also reflected much brand love, with the ad clearly an entertaining reminder for many &#8211; with a healthy 65% of all sentiment on the ad positive.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"827\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132112\/image11b-1024x827.png\" alt=\"\" class=\"wp-image-32037\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132112\/image11b-1024x827.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132112\/image11b-300x242.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132112\/image11b-396x320.png 396w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132112\/image11b-768x620.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132112\/image11b-1536x1241.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132112\/image11b.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 22px;\"><strong>Gen Pop Viewer Sentiment on \u201cThing!\u201d :15:<\/strong><\/\np>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"330\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132059\/image2-3.png\" alt=\"\" class=\"wp-image-32028\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132059\/image2-3.png 614w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132059\/image2-3-300x161.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132059\/image2-3-595x320.png 595w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<\/p><p style=\"color:#4ac500;font-size: 22px;\"><strong>Sample comments on \u201cThing!\u201d :15<\/strong><\/p>\n\n\n\n<p>\u201cCheetos chips is the most amazing brand ever. I&#8217;m not gonna talk about the brand only. I&#8217;m also gonna talk about how innovative this company is that they chose the \u2018Addams Family\u2019 hand which is a very, very favorite character. They put it into an ad and then they made it as a middle finger thing, which is gonna be in the mind of anyone who&#8217;s watching. They&#8217;re gonna remember every time they see Cheetos at stores or anyone else. This is absolutely genius.\u201d<br \/><em>Male 21-35<\/em><\/p>\n\n\n\n<p>\u201cIt made me giggle. I love cheetos and I absolutely love \u2018Wednesday,\u2019 so seeing it put together was amazing. I also love the comedic touch added to it, especially at the end. I think this was a really good job. Well done and thank you for blessing my eyes.\u201d<br \/><em>Female 16-20<\/em><\/p>\n\n\n\n<p>\u201cProduct placement was good. Using an unconventional character was appealing. \u2018The Addams Family\u2019 is popular among young and old demographics due to its presence in both time periods of entertainment.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p>\u201cI love that they used the hand from \u2018The Addam&#8217;s Family.\u2019 It makes you want to eat Cheetos and watch the movie. The end, where he almost threw up a hand sign, is very funny. I love this commercial.\u201d<br \/><em>Male 16-20<\/em><\/p>\n\n\n\n<p>\u201cI didn&#8217;t know that there was a \u2018Wednesday\u2019 series! I love the whole concept of this Cheetos commercial with the reference to \u2018Thing\u2019. Worth watching the show and worth eating Cheetos.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p>\u201cThis commercial was entertaining, and strategically uses the release date for the \u2018Wednesday\u2019 series&#8217;s next season. The ad mixes modern humor with the traditional drier comedy of \u2018The Addams Family,\u2019 making it universally funny for all ages.\u201d<br \/><em>Female 21-35<\/em><\/p>\n\n\n\n<p>\u201cThe ad felt fun and playful, just like the Cheetos brand. It brought a sense of nostalgia and made me smile. The colors and music caught my attention and matched the snack&#8217;s bold personality. It made me crave the cheesy flavor and think of sharing it with friends.\u201d<br \/><em>Male 21-35<\/em><\/p>\n\n\n\n<p>\u201cOh my goodness, it truly captured my attention from the get go. It was totally something I wasn&#8217;t expecting and new!! Super funny!! I loved it!\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p>\u201cI think that lady&#8217;s voice was way too loud and annoying. I was so put off by it I couldn&#8217;t even pay attention to the rest.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p>\u201cI really like the humor of the ad. It got my attention. I usually skip past ads when I can, but I would watch this ad.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<p>\u201cReally cool ideas put together in a really awesome way that made the ad worth watching. I&#8217;d watch it again for sure.\u201d<br \/><em>Female 16-20<\/em><\/p>\n\n\n\n<p>\u201cIt&#8217;s cool. I am a big \u2018Addams Family\u2019 fan and the whole commercial is absolutely priceless. And then on top of all that, it&#8217;s about Cheetos.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<ul>\n<li>An above-norm 83% successfully recalled Cheetos (unaided) after a single exposure (+19 pts over candy &amp; snack benchmark):<br \/><br \/>\n<ul>\n<li>This compares within range of other recent movie\/show tie-in ads. Although &#8220;Wednesday&#8221; saw fewer mentions in viewer verbatim than the other tie-in ads shown below, 7% mentioned &#8220;hand&#8221; and 2% mentioned &#8220;Addams&#8221; and\/or fingers (note that viewers are not required to name the brand at all in their comments; all mentions would be spontaneous for this open-end).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"424\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132059\/image3-5-1024x424.png\" alt=\"\" class=\"wp-image-32029\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132059\/image3-5-1024x424.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132059\/image3-5-300x124.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132059\/image3-5-640x265.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132059\/image3-5-768x318.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132059\/image3-5-1536x636.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132059\/image3-5.png 1656w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regardless of snack consumption, second-by-second trace results reflect a creative that maintained high engagement across a broad audience once reached, at the high end of the normative range of all ads (the shaded area below):<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Emotional profiling of viewer sentiment reflects a wide range of positive emotional connections made by both spots in the new &#8220;Thing!&#8221; campaign, from incredulity to Quirky\/Eerie\/Surreal to Ingenious &#8211; aligning well with Cheetos\u2019 brand voice.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"428\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132102\/image5b-1024x428.png\" alt=\"\" class=\"wp-image-32031\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132102\/image5b-1024x428.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132102\/image5b-300x125.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132102\/image5b-640x267.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132102\/image5b-768x321.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132102\/image5b-1536x642.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132102\/image5b.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132108\/image9-4-1024x502.png\" alt=\"\" class=\"wp-image-32035\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132108\/image9-4-1024x502.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132108\/image9-4-300x147.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132108\/image9-4-640x314.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132108\/image9-4-768x377.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132108\/image9-4-1536x754.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132108\/image9-4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Thing!&#8221; :15 placed third among chip (and Frito-Lay) ads tested over the past 90 days, with BBQ\/summer themed ads taking the lead (not surprising given the season):<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>This suggests a version of &#8220;Thing!&#8221; featuring the Flamin&#8217; Hot Fiery Skulls line extension could do very well, particularly as fall\/Halloween approaches (as the brand\u2019s continued campaign will likely address).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132105\/image7b-1024x521.png\" alt=\"\" class=\"wp-image-32033\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132105\/image7b-1024x521.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132105\/image7b-300x153.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132105\/image7b-629x320.png 629w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132105\/image7b-768x391.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132105\/image7b-1536x781.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132105\/image7b.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132104\/image6b-1024x561.png\" alt=\"\" class=\"wp-image-32032\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132104\/image6b-1024x561.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132104\/image6b-300x164.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132104\/image6b-584x320.png 584w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132104\/image6b-768x421.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132104\/image6b-1536x841.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/18132104\/image6b.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To stand out in today\u2019s busy snack market, advertisers need to find creative that truly connects with people and drives results. Cheetos\u2019 \u201cThing!\u201d :15 shows how fun, relevant storytelling can create memorable moments and strong engagement.<br \/><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ispot.tv\/demo\">Schedule a demo<\/a> to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve\u2014and outperform\u2014campaign objectives.<\/p>\n\n\n\n<p style=\"font-size:12px;\"><i>Creative Agency: Goodby Silverstein &#038; Partners<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cheetos has released a new 15-second spot featuring Thing, the disembodied hand from Netflix\u2019s \u201cWednesday.\u201d Created by Goodby Silverstein &amp; Partners, the ad playfully showcases Cheetos\u2019 signature orange \u201ccheetle\u201d dust with Thing auditioning for the brand ambassador role in a quirky, memorable way. Running across YouTube and social media, the campaign ties into the new&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":32047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[497],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/32026"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=32026"}],"version-history":[{"count":8,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/32026\/revisions"}],"predecessor-version":[{"id":32163,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/32026\/revisions\/32163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/32047"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=32026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=32026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=32026"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=32026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}