{"id":31959,"date":"2025-08-15T05:27:36","date_gmt":"2025-08-15T12:27:36","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=31959"},"modified":"2025-08-18T07:47:05","modified_gmt":"2025-08-18T14:47:05","slug":"from-split-ends-to-star-power-pantenes-cross-generational-play","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/from-split-ends-to-star-power-pantenes-cross-generational-play\/","title":{"rendered":"From Split Ends to Star Power: Pantene\u2019s Cross-Generational Play"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pantene has launched \u201cFixins for Country Fried Hair,\u201d a new campaign starring brand ambassador and multiple Grammy nominee Kelsea Ballerini, in partnership with Grey New York. The 60-second spot blends Ballerini\u2019s country music roots with the Western aesthetic currently trending in pop culture, highlighting the brand\u2019s Damage Repair Collection as a remedy for heat- and color-related hair damage.<\/p>\n\n\n\n<p>The campaign aims to position Pantene as both authentic and accessible, offering salon-like results \u201cwithout the $90 price tag.\u201d Targeting a broad, cross-generational audience, it taps into Ballerini\u2019s wide appeal and the growing popularity of drugstore hair care.<\/p>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Here\u2019s what iSpot\u2019s Creative Assessment platform revealed on actual viewer response to the :60 spot.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13115650\/image1-2-1024x576.png\" alt=\"\" class=\"wp-image-31970\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13115650\/image1-2-1024x576.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13115650\/image1-2-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13115650\/image1-2-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13115650\/image1-2-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13115650\/image1-2-1536x864.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13115650\/image1-2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>The Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Across both the general population and Pantene\u2019s core female audience, the :60 \u201cFixins for Country Fried Hair\u201d emerged as the clear standout of the new Kelsea Ballerini campaign\u2014outperforming in breakthrough, overall response, relatability, and its ability to drive consideration:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>57% of all viewers reported more positive intent after a single exposure to the :60 cut to outpace hair advertising norms (past year) by +7 pts.<br \/><br \/><\/li>\n\n\n\n<li>Among women, 64% professed increased intent after seeing the long form (+9 pts over norm) vs. just 55% Top 2 Box for the :15 cut of &#8220;Fixins for Country Fried Hair.&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Among All Viewers:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13120809\/image3-3-1024x531.png\" alt=\"\" class=\"wp-image-31974\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13120809\/image3-3-1024x531.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13120809\/image3-3-300x156.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13120809\/image3-3-617x320.png 617w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13120809\/image3-3-768x398.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13120809\/image3-3-1536x797.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13120809\/image3-3.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"516\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121220\/image12-2-1024x516.png\" alt=\"\" class=\"wp-image-31976\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121220\/image12-2-1024x516.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121220\/image12-2-300x151.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121220\/image12-2-635x320.png 635w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121220\/image12-2-768x387.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121220\/image12-2-1536x774.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121220\/image12-2.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Among Female Viewers:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121652\/panteneextra-1024x532.png\" alt=\"\" class=\"wp-image-31978\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121652\/panteneextra-1024x532.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121652\/panteneextra-300x156.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121652\/panteneextra-616x320.png 616w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121652\/panteneextra-768x399.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121652\/panteneextra-1536x798.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121652\/panteneextra.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"516\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121938\/panteneimageextar2-1024x516.png\" alt=\"\" class=\"wp-image-31979\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121938\/panteneimageextar2-1024x516.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121938\/panteneimageextar2-300x151.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121938\/panteneimageextar2-635x320.png 635w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121938\/panteneimageextar2-768x387.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121938\/panteneimageextar2-1536x774.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13121938\/panteneimageextar2.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The :60 spot appealed quite well across age\/gender, outpacing hair care one-year norms across the board other than M36-49 (among whom the spot met normative performance):<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>The characters and visuals stole the show, but the benefits of the product(s) were still clear, with the creative persuading more successfully than the average category ad.<br \/><br \/><\/li>\n\n\n\n<li>Pantene branding was also at a level above benchmark.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"845\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13122257\/imageextrapant-1024x845.png\" alt=\"\" class=\"wp-image-31980\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13122257\/imageextrapant-1024x845.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13122257\/imageextrapant-300x247.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13122257\/imageextrapant-388x320.png 388w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13122257\/imageextrapant-768x634.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13122257\/imageextrapant-1536x1267.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13122257\/imageextrapant.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regardless of ethnicity or income levels, the longer form was resoundingly more resonant:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Although Ballerini and the Pantene models were a key source of engagement, viewer comments on the :60 reflect appreciation for a newly unique ad that conveyed a message of trust and efficacy quite successfully.<br \/><br \/><\/li>\n\n\n\n<li>Some men felt a bit left out but many still mentioned that they were customers or would consider purchasing.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13124713\/newvibe-1024x546.png\" alt=\"\" class=\"wp-image-31981\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13124713\/newvibe-1024x546.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13124713\/newvibe-300x160.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13124713\/newvibe-600x320.png 600w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13124713\/newvibe-768x410.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13124713\/newvibe-1536x819.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13124713\/newvibe.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125036\/letsgoo-1024x546.png\" alt=\"\" class=\"wp-image-31982\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125036\/letsgoo-1024x546.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125036\/letsgoo-300x160.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125036\/letsgoo-600x320.png 600w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125036\/letsgoo-768x410.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125036\/letsgoo-1536x819.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125036\/letsgoo.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125114\/image11-3-1024x518.png\" alt=\"\" class=\"wp-image-31983\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125114\/image11-3-1024x518.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125114\/image11-3-300x152.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125114\/image11-3-632x320.png 632w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125114\/image11-3-768x389.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125114\/image11-3-1536x778.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125114\/image11-3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Sample comments on \u201cFixins for Country Fried Hair\u201d :60<\/strong><\/p>\n\n\n\n<p>\u201cI love everything about this\u2014the vintage record player, the diner, the Western theme and music, the retro hairstyles, and the product itself. I will definitely try this product.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p>\u201cInteresting ad. The girls all had beautiful, shiny hair. Great hair ad, extremely unique and one of a kind. I really enjoyed it.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p>\u201cThis ad is a good ad to represent a product for those who need help with their hair, and I think that this ad brings attention to the complexities of the product.\u201d<br \/><em>Male 16-20<\/em><\/p>\n\n\n\n<p>\u201cThe ad was very creative and I loved the message. I also like how they included things for all age groups, like the modern theme, so it&#8217;s not for one targeted audience.\u201d<br \/><em>Female 16-20<\/em><\/p>\n\n\n\n<p>\u201cIt was fun to watch. I didn&#8217;t exactly retain much of the information. But when they gave them plates of the product, I couldn&#8217;t help but laugh thinking it was actually smart, since I wasn&#8217;t expecting that. It did make me think about the product and if maybe it would work in my own hair. The old style of the ad was refreshing as well.\u201d<br \/><em>Female 16-20<\/em><\/p>\n\n\n\n<p>\u201cI loved the country vibes of this and the music choices and visual shots and just everything. I really love it. I don&#8217;t know if this product is also for males, but I\u2019d try it.\u201d<br \/><em>Male 21-35<\/em><\/p>\n\n\n\n<p>\u201cI like the product, but I thought that the ad itself was targeted more towards women. I like that particular product, but I&#8217;m a man, so as far as this commercial goes, it wouldn&#8217;t really motivate me to buy it. Otherwise I did think the commercial was cute and fun. Women would probably like it.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p>\u201cI loved this ad. It advertises what it has to very well and the fact that they mention their brand started in the early 1900&#8217;s makes it more trustworthy. They do well in provoking that through the aesthetics of the ad.\u201d<br \/><em>Female 16-20&nbsp;<\/em><\/p>\n\n\n\n<p>\u201cThe Pantene ad was sleek and empowering. I liked how it showed strong, shiny hair and confident people. The visuals and music made it feel modern and inspiring.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p>\u201cI am an African-American. There were no African-Americans in this ad. It gave me the impression that this ad is for non-African-American hair care.\u201d<br \/><em>Male 50+<\/em><\/p>\n\n\n\n<p>\u201cI think it was very eye-catching and made me want to purchase the product for my hair. Using the featured models really caught my eye as it showed their hair and the possible outcome of using the product.\u201d<br \/><em>Female 21-35<\/em><\/p>\n\n\n\n<p>\u201cI think it&#8217;s very good and clever. It takes a different approach with the retro diner and country theme with Kelsea Ballerini. I think it&#8217;s very clever and what was necessary for the brand.\u201d<br \/><em>Female 16-20<\/em><\/p>\n\n\n\n<p>\u201cThis ad for Pantene is creative and different from other beauty product ads. It inspires a timeless product that gives an edge to beauty.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iSpot media measurement reports no linear or streaming Impressions behind the &#8220;Fixins for Country Fried Hair&#8221; ads, with Impressions focused against Ballerini ads from 2024:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Given medium wear measured on the older Ballerini spots and the very successful results for the new &#8220;Fixins&#8221; campaign, it is recommended that budget shift to support the new ads, with the :60 favored where possible.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"982\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13115641\/image10-2.png\" alt=\"\" class=\"wp-image-31965\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13115641\/image10-2.png 714w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13115641\/image10-2-218x300.png 218w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13115641\/image10-2-233x320.png 233w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Of the top four hair care ads (in the 90-day period ending on 7\/30\/25), Head &amp; Shoulders sparked a purchase intent that edged out the :60 &#8220;Fixins for Country Fried Hair&#8221; with their :30 &#8220;Extra Love&#8221;:<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125829\/finalbaby-1024x527.png\" alt=\"\" class=\"wp-image-31985\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125829\/finalbaby-1024x527.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125829\/finalbaby-300x154.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125829\/finalbaby-622x320.png 622w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125829\/finalbaby-768x395.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125829\/finalbaby-1536x791.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/13125829\/finalbaby.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Advertisers need to know which creative resonates most with their target audience and ensure media dollars are directed toward those top-performing assets.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ispot.tv\/demo\">Schedule a demo<\/a> to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve\u2014and outperform\u2014campaign objectives.<\/p>\n\n\n\n<p style=\"font-size:12px;\"><i>Creative Agency: Grey New York<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pantene has launched \u201cFixins for Country Fried Hair,\u201d a new campaign starring brand ambassador and multiple Grammy nominee Kelsea Ballerini, in partnership with Grey New York. The 60-second spot blends Ballerini\u2019s country music roots with the Western aesthetic currently trending in pop culture, highlighting the brand\u2019s Damage Repair Collection as a remedy for heat- and&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":31961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[497],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/31959"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=31959"}],"version-history":[{"count":14,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/31959\/revisions"}],"predecessor-version":[{"id":32011,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/31959\/revisions\/32011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/31961"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=31959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=31959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=31959"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=31959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}