{"id":31679,"date":"2025-08-04T08:20:46","date_gmt":"2025-08-04T15:20:46","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=31679"},"modified":"2025-08-19T13:20:28","modified_gmt":"2025-08-19T20:20:28","slug":"3-retail-video-ad-tips-from-h1-that-belong-in-your-holiday-playbook","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/3-retail-video-ad-tips-from-h1-that-belong-in-your-holiday-playbook\/","title":{"rendered":"3 Retail Video Ad Tips from H1 That Belong in Your Holiday Playbook"},"content":{"rendered":"\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The first half of 2025 brought a wave of economic pressure. Tariffs are tightening margins, shoppers are spending more selectively, and brands are under pressure to prove that every campaign drives results.<\/p>\n\n\n\n<p>As holiday planning ramps up, looking back at the first half of the year offers a clear signal: value still moves people\u2014and video ads, when paired with the right message and moment, can move them to stores.<\/p>\n\n\n\n<p>But driving outcomes didn\u2019t always require bigger budgets or brand-new creative in H1. They came from sharp strategy and smart execution.<\/p>\n\n\n\n<p>Backed by verified foot traffic data, these retail ads delivered measurable lift where it counts.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a look at what marketers can take from H1 into the busiest season of the year.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-68ca9e0dc804bdb949be0a1b059f7893\" style=\"color:#00b79a;font-size:30px\"><strong>When the Message Fits, Recycled Creative Works<\/strong><\/p>\n\n\n\n<p>Dick\u2019s Sporting Goods re-aired its 2024 \u201cSoccer Cleats\u201d spot featuring Will Arnett\u2014and it still delivered. The campaign generated a <strong>581.7% lift in foot traffic,<\/strong> proving that when the message resonates and the placement fits, new isn\u2019t always better.<\/p>\n\n\n\n<p>As marketers plan for the holidays, it\u2019s worth reevaluating what\u2019s already in the vault. Great creative can keep working (and reduce production costs) as long as the message still matches the moment.<\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/6O6p\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-6c1936ff26ea4da230a016aa2446460e\" style=\"color:#00b79a;font-size:30px\"><strong>Small, Timely Windows Can Drive Big Results<\/strong><\/p>\n\n\n\n<p>Macy\u2019s concentrated its efforts into a strategic, two-week Mother\u2019s Day campaign, and it paid off. The brand drove a <strong>206.0% lift in foot traffic<\/strong><strong> <\/strong>by identifying the optimal window and pairing a value-driven spot with high-reach placements across Good Morning America, NBA Basketball, The Masked Singer, and more. (Kohl\u2019s followed a similar approach for Father\u2019s Day and saw a 131% lift).<\/p>\n\n\n\n<p>In contrast to diffusing budget with always-on efforts, precise timing can deliver outsized results when the campaign aligns with a consumer\u2019s key decision moment. Especially during the holidays\u2014when messaging noise stretches across months\u2014strategic timing can help brands cut through.&nbsp;<\/p>\n\n\n\n<p>Think in waves: speak to early shoppers with value-driven messages, target Black Friday deal hunters with urgency, then pivot to gift-focused creative for last-minute buyers. Each message lands harder when it matches the moment.<\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/TsXn\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-f8cd699e6d1de99238f79af3b95a819a\" style=\"color:#00b79a;font-size:30px\"><strong>Placement Is a Catalyst Between Creative and Outcomes<\/strong><\/p>\n\n\n\n<p>Kohl\u2019s paired its Father\u2019s Day creative with the NBA Playoffs and drama-heavy syndicated programming\u2014driving a <strong>131.0% lift in foot traffic<\/strong>. The creative resonated, but the placements made it stick. Strategic alignment between message and media turned this short-burst campaign into a performance driver. (Macy\u2019s also benefited from contextual alignment, with success tied to Good Morning America and other daytime reach drivers.)<\/p>\n\n\n\n<div style=\"position:relative; width:100%; padding-top:56.25%; padding-bottom:40px;\"><iframe src=\"https:\/\/www.ispot.tv\/share\/TmQ7\" style=\"position:absolute; top:0; right:0; left:0; bottom:0; width:100%; height:100%;\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-84e920b3e8d6cb08d72a5fcfe79ad157\" style=\"color:#00b79a;font-size:30px\"><strong>Back-to-School Reinforced the Formula<\/strong><\/p>\n\n\n\n<p>Looking back at 2024, Ross and Macy&#8217;s showed how the right message and media strategy can move the needle during the back-to-school rush.<\/p>\n\n\n\n<ul>\n<li>Clear, compelling value messaging goes a long way. Ross\u2019s 15-second <a href=\"https:\/\/www.ispot.tv\/ad\/69f7\/ross-back-to-school-up-to-60-off\">\u201cBack to School: Yeah\u201d<\/a> spot kept it simple with \u201cup to 60% off,\u201d and drove a <strong>+151.0% lift in foot traffic<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>The right combination of message and media lands. Macy\u2019s 30-second <a href=\"https:\/\/www.ispot.tv\/ad\/6Uej\/macys-summers-greatest-hits-first-back-to-school-pic\">\u201cFirst Back to School Pic\u201d<\/a> spot paired emotional storytelling with high-reach placements across CBS, ABC, and NBC\u2014and delivered a <strong>+143.3% lift in foot traffic<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Heading into Q4, retail marketers should take a cue from these H1 standouts: audit your creative library, take advantage of timing, and treat media placement as a strategic lever\u2014not an afterthought.<\/p>\n\n\n\n<p>Backed by <a href=\"https:\/\/www.ispot.tv\/products\/creative-testing\">creative assessment<\/a> and <a href=\"https:\/\/www.ispot.tv\/products\/attribution\">outcome measurement<\/a>, those decisions become even more precise, helping marketers invest where it counts.<\/p>\n\n\n\n<p>Curious what else worked in H1?<\/p>\n\n\n\n<p>See which creatives and placements landed in the H1 2025 TV Transparency Report.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:21px\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.ispot.tv\/hub\/resources\/free-reports\/2025-h1-tv-video-transparency-report\/\" style=\"background-color:#00b79a\">  <strong>Download H1 2025 Report<\/strong>  <\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The first half of 2025 brought a wave of economic pressure. Tariffs are tightening margins, shoppers are spending more selectively, and brands are under pressure to prove that every campaign drives results. As holiday planning ramps up, looking back at the first half of the year offers a clear signal: value still moves people\u2014and video&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":31681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/31679"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=31679"}],"version-history":[{"count":16,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/31679\/revisions"}],"predecessor-version":[{"id":32166,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/31679\/revisions\/32166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/31681"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=31679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=31679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=31679"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=31679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}