{"id":31641,"date":"2025-08-01T12:27:34","date_gmt":"2025-08-01T19:27:34","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=31641"},"modified":"2025-08-25T11:06:32","modified_gmt":"2025-08-25T18:06:32","slug":"pickle-the-world-sonic-joins-pickle-mania-in-new-spot","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/pickle-the-world-sonic-joins-pickle-mania-in-new-spot\/","title":{"rendered":"&#8216;Pickle the World&#8217;: Sonic Joins Pickle Mania in New Spot"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sonic Drive-In has launched a new summer campaign centered around pickles, marking a collaboration with Grillo\u2019s Pickles. This partnership introduces a range of limited-time menu items, including the pickle-themed Sonic Smasher burger, pickle-seasoned fries and tater tots, and the Picklerita Slush.<\/p>\n\n\n\n<p>Developed by creative agency Mother, \u201cPickle the World\u201d features Sonic\u2019s CIO character alongside Sam-Sam in an imaginative scenario that includes a dramatic \u201cpickle rain,\u201d achieved using over 2,000 real pickles for practical effects.<\/p>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Here\u2019s what iSpot\u2019s Creative Assessment platform revealed on actual viewer response to the spot.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113336\/image1-1024x576.png\" alt=\"\" class=\"wp-image-31656\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113336\/image1-1024x576.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113336\/image1-300x169.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113336\/image1-569x320.png 569w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113336\/image1-768x432.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113336\/image1-1536x864.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113336\/image1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>The Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While a dill pickle themed meal did not, as expected, appeal easily to a large audience, viewers 21-35 were the best audience for both ads behind the Big Dill Meal:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>The visuals and characters were very clearly the best part of the concept execution for viewers of the :30 &#8220;Pickle Everything.&#8221;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113340\/image3-1024x542.png\" alt=\"\" class=\"wp-image-31658\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113340\/image3-1024x542.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113340\/image3-300x159.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113340\/image3-605x320.png 605w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113340\/image3-768x406.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113340\/image3-1536x813.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113340\/image3.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113338\/image2-1024x542.png\" alt=\"\" class=\"wp-image-31657\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113338\/image2-1024x542.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113338\/image2-300x159.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113338\/image2-605x320.png 605w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113338\/image2-768x406.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113338\/image2-1536x813.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113338\/image2.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The :30 creative featuring Sam-Sam and live action visuals elicited a wider range of emotional response, with Funny reactions stronger and Gross responses more tempered vs the :15 &#8220;Work of Art&#8221;:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Both ads saw viewers Incredulous at the Surreal concept with Dislike expressed (and expected)\u2014as well as Yummy response. About 18% of all sentiment leaned negative while just over half was positive on the new :30.<br \/><br \/><\/li>\n\n\n\n<li>Viewer comments isolated the pickles themselves as a source of sentiment that leaned negative but also showed positive response to the over-the-top (and on-brand) approach. While it might have confused some, it was also unexpected and highly entertaining to those who like pickles (at least). The Picklerita Slush drink seemed to be the link that took it over the top (of gross) for a set of viewers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113333\/image5-1024x493.png\" alt=\"\" class=\"wp-image-31655\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113333\/image5-1024x493.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113333\/image5-300x144.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113333\/image5-640x308.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113333\/image5-768x370.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113333\/image5-1536x739.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113333\/image5.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113331\/image4-1024x493.png\" alt=\"\" class=\"wp-image-31654\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113331\/image4-1024x493.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113331\/image4-300x144.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113331\/image4-640x308.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113331\/image4-768x370.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113331\/image4-1536x739.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113331\/image4.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"844\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113327\/image7-1024x844.png\" alt=\"\" class=\"wp-image-31652\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113327\/image7-1024x844.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113327\/image7-300x247.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113327\/image7-388x320.png 388w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113327\/image7-768x633.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113327\/image7-1536x1266.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113327\/image7.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Sample comments on &#8220;Pickle Everything&#8221; :30 (a sampling of the 630 received on the spot)<\/strong><\/p>\n\n\n\n<p>\u201cI love when brands get weird with their advertisements. I love when things make me confused as to what I&#8217;m watching because it makes me laugh. Plus, I love pickles, and I genuinely want to drive down to Sonic right now and try some of these new items.\u201d<br \/><em>Male 21-35<\/em><\/p>\n\n\n\n<p>\u201cI think this ad is great! I love the pickles they offer, and I love ALL of everything turning into pickles in the commercial! Totally great, I would watch it a million times! Go SONIC.\u201d<br \/><em>Female 50+<\/em><\/p>\n\n\n\n<p>\u201cI felt a little weirded out by the ad, but that is mostly because I don&#8217;t like pickles mixed in with things. But it is a creative way to get a new product out!\u201d<br \/><em>Female 16-20<\/em><\/p>\n\n\n\n<p>\u201cThis ad is so confusing and makes no sense. It&#8217;s just all over the place. I really like pickles and it seems to be a lot about pickles, but I just really didn&#8217;t understand exactly what it was getting at. Also, the pickle lemonade thing looked really gross.\u201d<br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p>\u201cThis ad reminds me of a Rick &amp; Morty episode with the pickle. I think the pickle was an awesome time traveling premise.\u201d<br \/><em>Male 21-35<\/em><\/p>\n\n\n\n<p>\u201cWas a weird way to display the product. A green dog to make it look like the pickle made it look sick and like a sick dog, plus the food doesn&#8217;t make me want to necessarily eat it or want it.\u201d<br \/><em>Female 16-20<\/em><\/p>\n\n\n\n<p>\u201cI thought the ad was pretty cool and animated. However, it was a bit confusing, like too much was going on and a bit silly with the pickle theme, which was a bit excessive. I do think that pickle burger looks pretty delicious though.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p>\u201cIt was a great way to distract someone from the disturbing taste that a pickle slushy may give. That takes extra pickle to the max. I feel like it&#8217;d be good on its own with fries on the side but with a meal, I\u2019d want a coke. I laughed though. Love it.\u201d<br \/><em>Female 21-35<\/em><\/p>\n\n\n\n<p>\u201cThis ad does bring up some memories for me. The ad and the energy it gives, it&#8217;s the very essence of Sonic.\u201d<br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p>\u201cThe story\/setting made no sense; it was weird and off putting. Definitely didn&#8217;t make me want Sonic.\u201d<br \/><em>Female 16-20<\/em><\/p>\n\n\n\n<p>\u201cI love Sonic and the creativity behind this ad. It grabbed my attention and honestly made me want to go eat at Sonic.\u201d<br \/><em>Female 16-20<\/em><\/p>\n\n\n\n<p>\u201cThe advertisement was amazing. I loved everything about it. It was funny etc.\u201d<br \/><em>Male 21-35<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overall, the Big Dill Meal ads did not drive consumer intent above the QSR norm (past 90 days) given the lack of universal pickle love; in fact, the ads turned off 12%-15% of viewers:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Second-by-second trace for the :30 reflects engagement increases at some of the live action scenes while the :15 trace zeroes in on the strong reactions to the Slush.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113328\/image6-1024x522.png\" alt=\"\" class=\"wp-image-31653\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113328\/image6-1024x522.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113328\/image6-300x153.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113328\/image6-628x320.png 628w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113328\/image6-768x391.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113328\/image6-1536x783.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113328\/image6.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113310\/image9-1024x522.png\" alt=\"\" class=\"wp-image-31644\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113310\/image9-1024x522.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113310\/image9-300x153.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113310\/image9-628x320.png 628w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113310\/image9-768x391.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113310\/image9-1536x783.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113310\/image9.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113308\/image8-1024x542.png\" alt=\"\" class=\"wp-image-31643\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113308\/image8-1024x542.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113308\/image8-300x159.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113308\/image8-605x320.png 605w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113308\/image8-768x406.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113308\/image8-1536x813.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113308\/image8.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113319\/image12-1024x542.png\" alt=\"\" class=\"wp-image-31648\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113319\/image12-1024x542.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113319\/image12-300x159.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113319\/image12-605x320.png 605w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113319\/image12-768x406.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113319\/image12-1536x813.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113319\/image12.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Although the Big Dill Meal spots fell short of the typical QSR ad vs 90-day benchmarks (after all, the product is not &#8216;typical&#8217;), the strongest aspects of each were found in the ability to grab Attention, inform, and convey Change:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Viewer preferences obviously influenced Likeability, Relevance, and Desire which tempered the overall Ace Score as a result.<br \/>\u00a0<\/li>\n\n\n\n<li>Regardless of preferences, viewers were reminded of Sonic more successfully than the average category ad.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070710\/iSpot-Sonic-v1_10-1024x507.png\" alt=\"\" class=\"wp-image-31631\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070710\/iSpot-Sonic-v1_10-1024x507.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070710\/iSpot-Sonic-v1_10-300x149.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070710\/iSpot-Sonic-v1_10-640x317.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070710\/iSpot-Sonic-v1_10-768x380.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070710\/iSpot-Sonic-v1_10-1536x761.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070710\/iSpot-Sonic-v1_10-2048x1014.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113323\/image11-1024x511.png\" alt=\"\" class=\"wp-image-31650\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113323\/image11-1024x511.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113323\/image11-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113323\/image11-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113323\/image11-768x383.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113323\/image11-1536x766.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113323\/image11.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Since launch on 6\/30\/25 (through July 17, 2025), brand Impression activity has focused largely on the :15 &#8220;Work of Art&#8221; (English language):<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>Below-norm Attention Indices in-market suggest opportunity for media plan optimization across networks, shows, and dayparts for Sonic.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"1024\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113321\/image13-759x1024.png\" alt=\"\" class=\"wp-image-31649\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113321\/image13-759x1024.png 759w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113321\/image13-222x300.png 222w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113321\/image13-237x320.png 237w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113321\/image13-768x1036.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113321\/image13-1139x1536.png 1139w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/08\/01113321\/image13.png 1482w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Relative to brand ads released over the past year, the Sonic Big Dill Meals ads reported a consumer consideration rate that only slightly trailed several ads for other, less divisive flavors\/products:<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070723\/iSpot-Sonic-v1_13-1024x513.png\" alt=\"\" class=\"wp-image-31636\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070723\/iSpot-Sonic-v1_13-1024x513.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070723\/iSpot-Sonic-v1_13-300x150.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070723\/iSpot-Sonic-v1_13-640x320.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070723\/iSpot-Sonic-v1_13-768x385.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070723\/iSpot-Sonic-v1_13-1536x769.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070723\/iSpot-Sonic-v1_13-2048x1026.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070732\/iSpot-Sonic-v1_14-1024x522.png\" alt=\"\" class=\"wp-image-31639\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070732\/iSpot-Sonic-v1_14-1024x522.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070732\/iSpot-Sonic-v1_14-300x153.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070732\/iSpot-Sonic-v1_14-628x320.png 628w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070732\/iSpot-Sonic-v1_14-768x391.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070732\/iSpot-Sonic-v1_14-1536x783.png 1536w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/07\/31070732\/iSpot-Sonic-v1_14-2048x1044.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ineffective creative, even if delivered to the right audience, results in missed opportunity and performance shortfalls. Great creative delivered poorly also results in failed campaigns.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ispot.tv\/demo\">Schedule a demo<\/a> to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve\u2014and outperform\u2014campaign objectives.<\/p>\n\n\n\n<p style=\"font-size:12px;\"><i>Creative Agency: Mother<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sonic Drive-In has launched a new summer campaign centered around pickles, marking a collaboration with Grillo\u2019s Pickles. This partnership introduces a range of limited-time menu items, including the pickle-themed Sonic Smasher burger, pickle-seasoned fries and tater tots, and the Picklerita Slush. Developed by creative agency Mother, \u201cPickle the World\u201d features Sonic\u2019s CIO character alongside Sam-Sam&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":31647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[497,503],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/31641"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=31641"}],"version-history":[{"count":20,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/31641\/revisions"}],"predecessor-version":[{"id":31678,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/31641\/revisions\/31678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/31647"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=31641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=31641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=31641"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=31641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}