{"id":3067,"date":"2016-03-01T15:21:16","date_gmt":"2016-03-01T23:21:16","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/?p=3067"},"modified":"2021-01-19T13:41:55","modified_gmt":"2021-01-19T21:41:55","slug":"new-ads-steal-show-oscars","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/new-ads-steal-show-oscars\/","title":{"rendered":"New Ads Steal the Show at the Oscars"},"content":{"rendered":"

The 88th Annual Academy Awards saw advertisers showing up and spending big – an estimated $2 million for each 30-second spot.
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Sunday\u2019s ABC broadcast of the Oscars was a night of firsts. After six previous nominations, Leonardo DiCaprio<\/a> finally nabbed his first Oscar and out of 29 advertisers, 15 launched new campaigns. Overall, the ads earned close to 530 million TV impressions<\/a> and were watched, on average, 78% of the way through. <\/p>\n

When It Comes to TV, More is Better<\/h2>\n

Of the 15 brands debuting new campaigns during the Oscars, seven took it even further, airing several ads multiple times. Android<\/a>, Kohl\u2019s<\/a>, American Express<\/a>, Cadillac<\/a>, Samsung Mobile<\/a>, IBM<\/a> and AT&T<\/a> all invested in major ad buys in a gamble that, for the most part, paid off.<\/p>\n

Android, in particular, came away with more than 37% of the Digital Share of Voice – the earned digital activity generated by each TV ad across social, online video and search – for its two spots and three airings.<\/p>\n

\"Screen<\/p>\n

In second place was Kohl\u2019s, which along with McDonald\u2019s<\/a> and AT&T<\/a>, created custom Oscar-themed spots. Kohl\u2019s aired four commercials featuring famous award-show acceptance speeches and nabbed over 14% Digital Share of Voice.<\/p>\n

Top 5 Most Engaging Ads of the Oscars<\/h2>\n

1. Android, \u2018Monotune\u2019<\/a> Digital Share of Voice: 30.2%<\/h4>\n