{"id":30254,"date":"2025-06-10T06:00:00","date_gmt":"2025-06-10T13:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=30254"},"modified":"2025-06-09T13:55:53","modified_gmt":"2025-06-09T20:55:53","slug":"ispot-and-gstv-partner-to-bring-unprecedented-measurement-reporting-and-audience-insights-to-the-gas-pump","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ispot-and-gstv-partner-to-bring-unprecedented-measurement-reporting-and-audience-insights-to-the-gas-pump\/","title":{"rendered":"iSpot and GSTV Partner to Bring Unprecedented Measurement, Reporting and Audience Insights to the Gas Pump"},"content":{"rendered":"\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>iSpot and GSTV (Gas Station TV) are revving up the engines on a first-of-its-kind partnership, bringing iSpot\u2019s industry-leading <a href=\"https:\/\/www.ispot.tv\/products\/measurement\/unified\">Unified Measurement<\/a> solution to quantify the unique, incremental reach GSTV provides its advertisers beyond linear and OTT campaigns. GSTV is an out of home marketing leader, offering engaged audiences to advertisers, delivering relevant ads at the gas pump.<\/p>\n\n\n\n<p>This partnership also connects GSTV\u2019s network of screens outside the home to iSpot\u2019s <a href=\"https:\/\/www.ispot.tv\/products\/attribution\">Outcomes Measurement<\/a> solution, providing advertisers new insight on how the network contributes to driving critical business KPIs like foot traffic and sales. Together with iSpot, GSTV will now be able to deliver unprecedented measurement, reporting and audience insights from 29K+ locations to their clients, allowing them to understand the true impact of GSTV ads compared to the other ad platforms, channels and networks their campaigns may appear on.<\/p>\n\n\n\n<p>Read the full news below.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:24px\"><strong>GSTV Quantifies Omnichannel Video Performance By Tapping Into iSpot\u2019s Premium Measurement Solutions<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Partnership Is First to Pair iSpot\u2019s Solutions with Digital OOH Video Network to Measure Incremental Reach for Connected TV<\/em><\/p>\n\n\n\n<p><strong>Detroit, MI <\/strong>\u2014 <strong>June 10, 2025<\/strong> \u2014 <a href=\"https:\/\/www.gstv.com\/\">GSTV<\/a>, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, today announced a partnership with cross-platform TV measurement company <a href=\"http:\/\/ispot.tv\">iSpot<\/a>.\u00a0<\/p>\n\n\n\n<p>The first-of-its-kind partnership will leverage iSpot\u2019s industry-leading <a href=\"https:\/\/www.ispot.tv\/products\/measurement\/unified\">Unified<\/a> Measurement solution to quantify the unique, incremental reach GSTV provides its advertisers beyond linear and OTT campaigns. The partnership will also connect GSTV\u2019s network of screens outside the home to iSpot\u2019s Outcomes measurement solution, providing advertisers a new avenue for understanding how the network contributes to driving critical business KPIs like foot traffic and sales.<\/p>\n\n\n\n<p>Specifically, by partnering with iSpot, GSTV will be able to deliver unprecedented measurement, reporting&nbsp; and audience insights from 29K+ locations to their clients, allowing them to understand the true impact of GSTV ads compared to the other ad platforms, channels and networks their campaigns may appear on.&nbsp;<\/p>\n\n\n\n<p>\u201cGSTV advertisers have long understood the power of \u201cNewtonian advertising\u201d \u2013 influencing a consumer in motion has an outsize impact on business outcomes,\u201d said Eric Z. Sherman, EVP of Insights and Analytics at GSTV.&nbsp; \u201ciSpot\u2019s independent, third-party measurement will help our partners understand just how big that opportunity is \u2013 quantifying the incremental reach GSTV provides as they work with the network to amplify their linear and CTV campaigns.\u201d<\/p>\n\n\n\n<p>In fact, a <a href=\"https:\/\/www.gstv.com\/press\/magna-media-trials-and-gstv-reveal-the-impact-of-video-on-the-go-nbspin-driving-consumer-action\">recent study<\/a> conducted by GSTV and IPG Magna found that video ads on GSTV led to 12% more foot traffic into Applebee\u2019s restaurants. And when paired with connected TV and digital ads, video ads at gas pumps drove an even bigger lift in foot traffic to Applebee\u2019s \u2013&nbsp; by 22% and 27%, respectively.<br \/><\/p>\n\n\n\n<p>\u201cWe\u2019re thrilled to partner with GSTV to help lead the charge in DOOH measurement,\u201d said Alex Freed, VP Partnerships, iSpot. \u201cWe think having Unified measurement across platforms will help GSTV showcase the value of their vast network to customers, give brands an opportunity to drive positive business outcomes while simultaneously allowing brands and agencies a way to create the best content experiences for these engaged consumers, who many times are simply steps away from a point of sale.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>iSpot and GSTV (Gas Station TV) are revving up the engines on a first-of-its-kind partnership, bringing iSpot\u2019s industry-leading Unified Measurement solution to quantify the unique, incremental reach GSTV provides its advertisers beyond linear and OTT campaigns. GSTV is an out of home marketing leader, offering engaged audiences to advertisers, delivering relevant ads at the gas&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":30256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/30254"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=30254"}],"version-history":[{"count":18,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/30254\/revisions"}],"predecessor-version":[{"id":30273,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/30254\/revisions\/30273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/30256"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=30254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=30254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=30254"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=30254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}