{"id":30185,"date":"2025-06-05T06:00:00","date_gmt":"2025-06-05T13:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=30185"},"modified":"2025-06-04T13:23:48","modified_gmt":"2025-06-04T20:23:48","slug":"ispot-and-genius-sports-partner-for-industry-leading-unified-and-outcomes-measurement","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ispot-and-genius-sports-partner-for-industry-leading-unified-and-outcomes-measurement\/","title":{"rendered":"iSpot and Genius Sports Partner For Industry-Leading Unified And Outcomes Measurement"},"content":{"rendered":"\n
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Together, iSpot and Genius Sports<\/a> are turning a fragmented playing field into a full-fledged playbook for success, so brands can find the winning media strategies to reach their audiences and goals. <\/p>\n\n\n\n

Specifically, iSpot and Genius Sports<\/a> \u2013 the data, technology and broadcast partner that powers the global sports ecosystem \u2013 are teaming up to help clients understand the true impact of their campaigns across a dynamic sports viewing landscape. The partnership will provide Genius Sports with iSpot\u2019s Outcomes<\/a>, Unified Measurement<\/a> solutions and data insights to integrate into FANHub<\/a>, their omnichannel platform to reach sports fans by expanding access to premium advertising inventory across the web, mobile and streaming TV.<\/p>\n\n\n\n

Now, Genius Sports clients will now have the unprecedented ability to understand deduplicated audiences over these viewing sources and the true ROI and impact their media strategies have on consumer action. This unified view of performance and outcomes will enhance how brands optimize their media investments around sports. <\/p>\n\n\n\n

Read the full news below.<\/p>\n\n\n\n

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<\/strong>Genius Sports Announce Partnership With iSpot For Industry-Leading Unified And Outcomes Measurement in FANHub Platform<\/strong><\/p>\n\n\n\n

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NEW YORK, NY and BELLEVUE, WA \u2013 June 5, 2025 – <\/strong>Genius Sports<\/a>, the data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media today announced a strategic partnership with TV measurement company, iSpot<\/a>.<\/p>\n\n\n\n

The partnership will provide Genius Sports with iSpot\u2019s Outcomes and Unified Measurement solutions, which verifies and measures video advertising across the vast array of content types \u2014 such as linear TV and streaming platform apps and services \u2014 that consumers have at their fingertips. <\/p>\n\n\n\n

In doing so, Genius Sports clients will now have an unprecedented ability to understand deduplicated audiences over these viewing sources as well as understanding the true ROI and impact their media strategies have on consumer action.<\/p>\n\n\n\n

“This partnership with iSpot represents a significant advancement in our ability to deliver measurable value to brands in sports,” said Josh Linforth, Chief Revenue Officer at Genius Sports. “By integrating iSpot’s industry-leading measurement capabilities into FANHub, we enable our clients to understand the true impact of their campaigns across the fragmented sports viewing landscape. In an era where fans engage with content across multiple screens and platforms, this unified view of performance and outcomes will transform how brands optimize their sports-adjacent investments.”<\/p>\n\n\n\n

Specifically, Genius Sports will integrate iSpot\u2019s Unified and Outcomes measurement solutions and data insights into FANHub<\/a>, their omnichannel platform, purpose-built to reach sports fans by expanding access to premium, brand-safe advertising inventory across the web, mobile and streaming TV. <\/p>\n\n\n\n

\u201cWe\u2019re thrilled to partner with Genius Sports in order to help the broader media marketplace capitalize on the clear opportunity that exists with what are often loyal fans,\u201d said Emily Wood, VP Business Development, iSpot. \u201cSports programming alongside the growth in sports books have unlocked a great deal of value for marketers over streaming and digital channels, and one of iSpot\u2019s key missions is to help brands unlock and harness that value.\u201d<\/p>\n\n\n\n

Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams including the NFL and NCAA, Genius Sports launched FANHub last year as a way to give clients \u2014 including brands, agencies, leagues, and teams \u2014 a solution that combines both programmatic and social media buying capabilities in one, easy-to-use platform.<\/p>\n","protected":false},"excerpt":{"rendered":"

Together, iSpot and Genius Sports are turning a fragmented playing field into a full-fledged playbook for success, so brands can find the winning media strategies to reach their audiences and goals.  Specifically, iSpot and Genius Sports \u2013 the data, technology and broadcast partner that powers the global sports ecosystem \u2013 are teaming up to help… Read More<\/p>\n","protected":false},"author":26,"featured_media":30187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/30185"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=30185"}],"version-history":[{"count":39,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/30185\/revisions"}],"predecessor-version":[{"id":30244,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/30185\/revisions\/30244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/30187"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=30185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=30185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=30185"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=30185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}