{"id":29899,"date":"2025-05-22T15:46:23","date_gmt":"2025-05-22T22:46:23","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=29899"},"modified":"2025-05-22T15:46:24","modified_gmt":"2025-05-22T22:46:24","slug":"unified-data-trusted-results-with-microsoft","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/unified-data-trusted-results-with-microsoft\/","title":{"rendered":"Unified Data, Trusted Results with Microsoft"},"content":{"rendered":"\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With inventory stretching across every corner of the digital ecosystem, Microsoft knows the real challenge isn\u2019t reach\u2014it\u2019s reliable, unified measurement. Marc Dudzic, Partner Sales Executive for Global Ad Tech Partnerships at Microsoft, shares how Microsoft\u2019s advertising business is harnessing its data technology and working with partners like iSpot to bring transparency and third-party validation to cross-platform campaign performance.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-686a02d52b0daa658c56a0c0049df2d7\" style=\"color:#4ac500;font-size:24px\"><strong>Inventory Scale, Integration, and a Need for Trust<\/strong><\/p>\n\n\n\n<p>Following Microsoft\u2019s acquisition and integration of Xandr, the company has built a powerful advertising engine spanning Bing search, native, mobile, in-app, and even in-console inventory. According to Dudzic, Microsoft\u2019s preferred access to its own diverse owned-and-operated inventory is a key differentiator\u2014offering scale across channels while simplifying the process for advertisers.<\/p>\n\n\n\n<p>But in today\u2019s fragmented media environment, access alone isn\u2019t enough. \u201cMeasurement is as important as it has ever been,\u201d Dudzic explains. \u201cParticularly in the CTV space, the lack of unified data transparency makes measurement exponentially more difficult than previously.\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/05\/20084915\/iSpot-Email-Quote-Template-600-%C3%97-250-px-1.png\" alt=\"\" class=\"wp-image-29901\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As a neutral third-party, iSpot delivers the unified performance validation today\u2019s advertisers demand. Instead of relying solely on internal reporting, brands get a clear, objective view of how their campaigns perform\u2014across Microsoft\u2019s inventory and beyond. It\u2019s how Microsoft is bringing consistency, transparency, and trust to its customers. Whether buyers are leveraging Microsoft\u2019s own tools or running multi-platform strategies, iSpot brings those touchpoints together into one measurement framework\u2014creating clarity in a complex ecosystem.<br \/><\/p>\n\n\n\n<p>This collaboration reflects a shared mission: delivering trustworthy, outcome-based measurement at scale to help brands succeed in a cross-platform world.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Measurement Mavens | Unified Data, Trusted Results\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nySHUk-6v6k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With inventory stretching across every corner of the digital ecosystem, Microsoft knows the real challenge isn\u2019t reach\u2014it\u2019s reliable, unified measurement. Marc Dudzic, Partner Sales Executive for Global Ad Tech Partnerships at Microsoft, shares how Microsoft\u2019s advertising business is harnessing its data technology and working with partners like iSpot to bring transparency and third-party validation to&#8230; Read More<\/p>\n","protected":false},"author":53,"featured_media":29918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/29899"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=29899"}],"version-history":[{"count":11,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/29899\/revisions"}],"predecessor-version":[{"id":29935,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/29899\/revisions\/29935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/29918"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=29899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=29899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=29899"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=29899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}