{"id":29260,"date":"2025-04-29T06:37:19","date_gmt":"2025-04-29T13:37:19","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=29260"},"modified":"2025-06-03T08:33:35","modified_gmt":"2025-06-03T15:33:35","slug":"bringing-tv-outcomes-to-the-forefront","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/bringing-tv-outcomes-to-the-forefront\/","title":{"rendered":"Bringing TV Outcomes to the Forefront with Paramount\u00a0"},"content":{"rendered":"\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">TV and video advertising is undergoing a fundamental transformation. Proxy metrics are giving way to real business outcomes, with iSpot and Paramount leading the charge.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-e3d99b7fd324aadde0743a6634acddb8 wp-block-paragraph\" style=\"color:#4ac500;font-size:24px\"><strong>Goodbye Guesswork, Hello Outcomes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For years, marketers have relied too heavily on reach, frequency, and GRPs\u2014metrics that, while useful, don\u2019t always connect the dots to what really matters: business results. Paramount\u2019s Travis Scoles is helping to change that. \u201cHalf my marketing is working. I just don\u2019t know which half,\u201d he quotes, giving a nod to the age-old saying before explaining how his team is flipping the script.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With iSpot, Paramount now has timely, automated, and highly scalable outcome-based measurement across both linear and digital channels. \u201cFor the first time, we can demonstrate \u2026 the impact and outcomes that the media investment dollars are having to our advertisers\u2019 businesses,\u201d says Scoles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What once took months and came with a hefty price tag is now real-time, cost-effective, and widely accessible. This shift isn\u2019t just innovation for innovation\u2019s sake\u2014it\u2019s about enabling smarter decisions, empowering brands both big and small to invest in media that delivers.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/04\/29063443\/Travis-Scoles-Paramount-Quote-iSpot-3-1024x580.png\" alt=\"\" class=\"wp-image-29291\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/04\/29063443\/Travis-Scoles-Paramount-Quote-iSpot-3-1024x580.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/04\/29063443\/Travis-Scoles-Paramount-Quote-iSpot-3-300x170.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/04\/29063443\/Travis-Scoles-Paramount-Quote-iSpot-3-565x320.png 565w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/04\/29063443\/Travis-Scoles-Paramount-Quote-iSpot-3-768x435.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/04\/29063443\/Travis-Scoles-Paramount-Quote-iSpot-3.png 1216w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As audiences change how they consume content, advertisers must evolve how they measure impact. With this new standard of cross-screen precision, advertisers can see\u2014clearly and quickly\u2014how Paramount\u2019s audience and ad inventory are driving outcomes. Hear more from Travis Scoles at Paramount in the interview below.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Measurement Mavens Interview | Bringing TV Outcomes to the Forefront\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/AfV1_hizb2M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want to learn more about the latest in Outcomes Measurement? <\/strong><a href=\"https:\/\/www.ispot.tv\/hub\/ispot-launches-outcomes-at-scale-paramount-leads-as-first-to-implement\/\" data-type=\"link\" data-id=\"https:\/\/www.ispot.tv\/hub\/ispot-launches-outcomes-at-scale-paramount-leads-as-first-to-implement\/\">Read about Outcomes at Scale<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV and video advertising is undergoing a fundamental transformation. Proxy metrics are giving way to real business outcomes, with iSpot and Paramount leading the charge. Goodbye Guesswork, Hello Outcomes For years, marketers have relied too heavily on reach, frequency, and GRPs\u2014metrics that, while useful, don\u2019t always connect the dots to what really matters: business results&#8230;. Read More<\/p>\n","protected":false},"author":53,"featured_media":29274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[502],"ispot_product_categories":[],"class_list":["post-29260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-ad-insights","tag-streaming-solutions"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/29260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=29260"}],"version-history":[{"count":19,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/29260\/revisions"}],"predecessor-version":[{"id":29936,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/29260\/revisions\/29936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/29274"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=29260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=29260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=29260"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=29260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}