{"id":2919,"date":"2016-02-07T10:42:08","date_gmt":"2016-02-07T18:42:08","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/?p=2919"},"modified":"2021-01-19T13:45:15","modified_gmt":"2021-01-19T21:45:15","slug":"super-bowl-50-pre-game-stats","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/super-bowl-50-pre-game-stats\/","title":{"rendered":"Super Bowl 50 Pre-Game Stats"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As of 3pm EST on Super Bowl Sunday <\/span><b>50 brands and 84 teasers have amassed over 404.5 million digital views.<\/b><span style=\"font-weight: 400;\"> 184mm of those came from Facebook this year. And just over half (117.1 million) of the remaining 220.5 million on YouTube were organic, or unpaid.<\/span><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2>Pre-Super Bowl Tallies<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As of 3pm EST on Super Bowl Sunday <\/span><b>50 brands and 84 teasers have amassed over 404.5 million digital views.<\/b><span style=\"font-weight: 400;\"> 184mm of those came from Facebook this year. And just over half (117.1 million) of the remaining 220.5 million on YouTube were organic, or unpaid.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There was a huge jump in social activity in the final 48 hours with <\/span><b>3.7 million social actions<\/b><span style=\"font-weight: 400;\"> explicitly related to Super Bowl 50 ads and teasers across Facebook, Twitter, YouTube (likes, comments, tweets, shares, etc). That is a jump of over 2mm since Friday.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Pokemon, Hyundai and Heinz generated the most organic digital activity<\/b><span style=\"font-weight: 400;\"> (details below), while Doritos, T-Mobile, Bud Light and Amazon each deployed different tactics to gain reach and some momentum heading into the big game.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>On TV: <\/b><span style=\"font-weight: 400;\">An estimated<\/span><b> $12.44 million<\/b><span style=\"font-weight: 400;\"> has been spent on 3,207 national ads . All told, paid and earned television airings of Super Bowl ads and teasers have amassed <\/span><b>404.5 million TV impressions. <\/b><span style=\"font-weight: 400;\">Bud Light (104.2 million) is owning the lion\u2019s share of the impressions.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>There were a handful of saturday releases: <\/b><span style=\"font-weight: 400;\">from <\/span><a href=\"https:\/\/www.ispot.tv\/ad\/AOXy\/advil-super-bowl-2016-distant-memory\"><span style=\"font-weight: 400;\">Advil<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ispot.tv\/ad\/AOXa\/gopro-super-bowl-2016-big-game-montage-song-by-ramones\"><span style=\"font-weight: 400;\">GoPro<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ispot.tv\/ad\/AOu9\/teenage-mutant-ninja-turtles-out-of-the-shadows-super-bowl-2016-teaser-movie-trailer\"><span style=\"font-weight: 400;\">Paramount Pictures &#8211; Teenage Mutant Ninja Turtles<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ispot.tv\/ad\/AOzL\/the-jungle-book-super-bowl-2016-teaser-movie-trailer\">Walt Disney Pictures &#8211; Jungle Book<\/a><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>TV Stickiness\/Performance:<\/b><span style=\"font-weight: 400;\"> Of the 25 ads and teasers that have aired during commercial breaks, Wix\u2019s <\/span><a href=\"https:\/\/www.ispot.tv\/a\/AOlb\"><span style=\"font-weight: 400;\">\u201cKung Fu Panda Discovers the Power of Wix\u201d<\/span><\/a><span style=\"font-weight: 400;\"> teaser has the highest average <\/span><b>view rate at 95.9%<\/b><span style=\"font-weight: 400;\">. Collectively, Super Bowl 50 ads and teasers have an average view rate of<\/span><b> 80%<\/b><span style=\"font-weight: 400;\"> so far.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T-Mobile\u2019s <\/span><a href=\"https:\/\/www.ispot.tv\/ad\/AOpq\/t-mobile-super-bowl-2016-extended-restricted-bling-feat-drake\"><span style=\"font-weight: 400;\">\u201cRestricted Bling\u201d<\/span><\/a><span style=\"font-weight: 400;\"> featuring Drake has benefitted from the social reach of its star and paid promotions on Facebook, Twitter and YouTube to generate an <\/span><b>estimated social reach of 173 million.<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>The race for online views<\/b><span style=\"font-weight: 400;\"> is being led by <\/span><a href=\"https:\/\/analytics.ispot.tv\/dashboard\/events\/2016\/super-bowl?page=brands-pregame&amp;tableOrder=viewsTotal&amp;tableDirection=desc\"><span style=\"font-weight: 400;\">Hyundai (52.3 million), Budweiser (29 million) and Wix (27.9 million)<\/span><\/a><span style=\"font-weight: 400;\">, all of which are investing in getting their ads seen on YouTube and Facebook. Of the 404.6.8 million views so far for all Super 50 ads and teasers, iSpot.tv estimates 117.1 million are organic or unpaid. Of note, Hyundai has spent to generate 33.9 million views on <\/span><a href=\"https:\/\/www.ispot.tv\/ad\/AO6q\/2017-hyundai-elantra-super-bowl-2016-the-chase\"><span style=\"font-weight: 400;\">this teaser<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hyundai\u2019s bet on <\/span><a href=\"https:\/\/www.ispot.tv\/ad\/AOR6\/2016-hyundai-genesis-super-bowl-2016-first-date-feat-kevin-hart\"><span style=\"font-weight: 400;\">\u2018First Date\u2019, featuring Kevin Hart<\/span><\/a><span style=\"font-weight: 400;\"> is paying off, with 4.5mm of 9.7 million (earned) views and 87.2k of 236.5k of social actions explicit to this ad coming in the last 24 hours (noon EST) for a total social reach of just over 52.8 million<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Earned TV impressions before ads are inserted:<\/b><span style=\"font-weight: 400;\"> Some Super Bowl 50 ads and teasers, despite not running in paid ad slots, have generated significant impressions from replays on news and entertainment programs. Before paying to officially air an ad <\/span><span style=\"font-weight: 400;\">on national TV, <\/span><a href=\"https:\/\/www.ispot.tv\/a\/AO63\"><span style=\"font-weight: 400;\">Amazon Echo<\/span><\/a><span style=\"font-weight: 400;\"> has generated 10.8 million TV views, followed by <\/span><a href=\"https:\/\/www.ispot.tv\/a\/AOyS\"><span style=\"font-weight: 400;\">Audi<\/span><\/a><span style=\"font-weight: 400;\"> (10.3 million), <\/span><a href=\"https:\/\/www.ispot.tv\/a\/Athq\"><span style=\"font-weight: 400;\">SoFi<\/span><\/a><span style=\"font-weight: 400;\"> (9.7 million), <\/span><a href=\"https:\/\/www.ispot.tv\/a\/AOGP\"><span style=\"font-weight: 400;\">TurboTax<\/span><\/a><span style=\"font-weight: 400;\"> (9.7 million), <\/span><a href=\"https:\/\/www.ispot.tv\/a\/AOkr\"><span style=\"font-weight: 400;\">Hyundai<\/span><\/a><span style=\"font-weight: 400;\"> (9.4 million), and <\/span><a href=\"https:\/\/www.ispot.tv\/a\/AO6e\"><span style=\"font-weight: 400;\">MINI USA<\/span><\/a><span style=\"font-weight: 400;\"> (8.8 million). <\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><\/h2>\n<h2>Top Three Super Bowl Spots&nbsp;Ranked by Organic Views and Social Actions<\/h2>\n<p><a href=\"https:\/\/www.ispot.tv\/ad\/AtHG\/pokemon-super-bowl-2016-extended-pokemon-20\"><span style=\"font-weight: 400;\">Pokem<\/span><span style=\"font-weight: 400;\">on\u2019s (Extended Pre-release)<\/span><\/a><span style=\"font-weight: 400;\"> 15.8mm organic views and 358k social actions have generated a social reach of 70.2mm, and 5.1 million TV impressions despite not spending on television.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Hyundai\u2019s bet on <\/span><a href=\"https:\/\/www.ispot.tv\/ad\/AOR6\/2016-hyundai-genesis-super-bowl-2016-first-date-feat-kevin-hart\"><span style=\"font-weight: 400;\">\u2018First Date\u2019, featuring Kevin Hart<\/span><\/a><span style=\"font-weight: 400;\"> is paying off, with 4.5mm of 9.7 million (earned) views and 87.2k of 236.5k of social actions explicit to this ad coming in the last 24 hours (noon EST) for a total social reach of just over 52.8 million.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ispot.tv\/ad\/AO1F\/heinz-ketchup-super-bowl-2016-extended-wiener-stampede\"><span style=\"font-weight: 400;\">Heinz Weiner Stampede<\/span><\/a><span style=\"font-weight: 400;\">, with its 4.3 million earned views (10.2mm overall) and 519k social actions explicitly tied to that creative has been a steady gainer. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As of 3pm EST on Super Bowl Sunday 50 brands and 84 teasers have amassed over 404.5 million digital views. 184mm of those came from Facebook this year. And just over half (117.1 million) of the remaining 220.5 million on YouTube were organic, or unpaid.<\/p>\n","protected":false},"author":26,"featured_media":2742,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[243,374],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2919"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=2919"}],"version-history":[{"count":15,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2919\/revisions"}],"predecessor-version":[{"id":10185,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2919\/revisions\/10185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/2742"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=2919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=2919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=2919"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=2919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}