{"id":2890,"date":"2016-02-06T08:12:58","date_gmt":"2016-02-06T16:12:58","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/?p=2890"},"modified":"2021-01-21T11:13:34","modified_gmt":"2021-01-21T19:13:34","slug":"hyundai-bears-chase-ad-races-31-7-million-total-views","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/hyundai-bears-chase-ad-races-31-7-million-total-views\/","title":{"rendered":"Hyundai Bears Down With \u2018The Chase\u2019 Ad, Races to 31.7 Million Total Views"},"content":{"rendered":"<p>UPDATE [Saturday, Feb. 6, 2016, 8:00 a.m. PT] \u2014 When it comes to online views, Hyundai\u2019s <a href=\"https:\/\/www.ispot.tv\/ad\/AO6q\/2017-hyundai-elantra-super-bowl-2016-the-chase\">\u201cThe Chase\u201d<\/a> is outdoing all Super Bowl ads and teasers released before the game, according to iSpot.tv data. \u201cThe Chase,\u201d which features a terrified human couple and a couple of grizzly bears in hot pursuit, has racked up 31.7 million views as of 8:00 a.m. on Saturday.&nbsp;<span class=\"s1\">Before you ring the viral bells, consider that less than a million of the views here are organic, so what you&#8217;re seeing in the data is Hyundai investing in online promotions for its ad before the game.<\/span><\/p>\n<p><!--more--><\/p>\n<p>\u201cThe Chase\u201d was one of three pre-release ads from the Korean carmaker to hit ahead of the game, alongside two humorous celeb-driven spots: <a href=\"https:\/\/www.ispot.tv\/ad\/AOR6\/2016-hyundai-genesis-super-bowl-2016-first-date-feat-kevin-hart\">\u201cFirst Date\u201d<\/a> with <a href=\"https:\/\/www.ispot.tv\/topic\/comedian\/fa\/kevin-hart\">Kevin Hart<\/a> as a literal helicopter parent and <a href=\"https:\/\/www.ispot.tv\/ad\/AO6w\/2017-hyundai-elantra-super-bowl-2016-ryanville\">\u201cRyanville\u201d<\/a> with an omnipresent <a href=\"https:\/\/www.ispot.tv\/topic\/actor-actress\/knb\/ryan-reynolds\">Ryan Reynolds<\/a> dominating the attention of young women driving through town.<\/p>\n<p>\u201cThe Chase\u201d outsprints Wix\u2019s popular tie-up with &#8220;<a href=\"https:\/\/www.ispot.tv\/ad\/AOlb\/wix-com-super-bowl-2016-kung-fu-panda-discovers-the-power-of-wix\">Kung Fu Panda,<\/a>&#8221;&nbsp;at 26.8 million total views, and Mountain Dew\u2019s weirdly discomfiting mashup of viral loves, <a href=\"https:\/\/www.ispot.tv\/ad\/AOyG\/mountain-dew-kickstart-super-bowl-2016-puppymonkeybaby\">\u201cPuppymonkeybaby,\u201d<\/a> with 19.4 million views.<\/p>\n<p><strong>Hyundai,&nbsp;&#8216;The Chase&#8217;<\/strong><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AO6q\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<ul>\n<li>Sentiment: 94% positive<\/li>\n<li>Gender: 50% Males | 50% Females<\/li>\n<li>Primary Age: 18-24 (31%)<\/li>\n<li>National Airings: Online Only<\/li>\n<li>Est. TV Spend: $0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>UPDATE [Saturday, Feb. 6, 2016, 8:00 a.m. PT] \u2014 When it comes to online views, Hyundai\u2019s \u201cThe Chase\u201d is outdoing all Super Bowl ads and teasers released before the game, according to iSpot.tv data. \u201cThe Chase,\u201d which features a terrified human couple and a couple of grizzly bears in hot pursuit, has racked up 31.7&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":2895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[243,374],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2890"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=2890"}],"version-history":[{"count":7,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2890\/revisions"}],"predecessor-version":[{"id":10174,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2890\/revisions\/10174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/2895"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=2890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=2890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=2890"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=2890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}