{"id":2857,"date":"2016-02-05T23:35:38","date_gmt":"2016-02-05T23:35:38","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/?p=2857"},"modified":"2021-01-21T10:53:20","modified_gmt":"2021-01-21T18:53:20","slug":"super-bowl-advertisers-wix-and-squarespace-compete-for-attention-first-look-average-view-rate-data","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/super-bowl-advertisers-wix-and-squarespace-compete-for-attention-first-look-average-view-rate-data\/","title":{"rendered":"Super Bowl Advertisers Wix and Squarespace Compete for Attention – A First-Look at Average View Rate Data"},"content":{"rendered":"

UPDATE [Friday, Feb. 5, 2016, 1:00 p.m. PT] \u2014 Two website-building companies, Wix<\/a> and Squarespace<\/a>, have ads in Super Bowl 50.<\/p>\n

<\/p>\n

Wix bought ad time for its ad before the game and so far is doing pretty great in terms of average view rate, a measure of how much of the ad, on average, viewers are actually watching (before engaging in tune-out behavior: changing the channel, turning off the TV or bringing up the guide). The pre-release of the 30-second Wix Super Bowl 50 ad<\/a>, featuring “Kung Fu Panda” characters, currently has an impressive 96.91% average view rate. Wix has backed its Super Bowl 50 ad with, so far, 353 national TV airings.<\/p>\n

Squarespace has a different, more complicated strategy. Comedians Keegan-Michael Key<\/a> and Jordan Peele<\/a> are set to star in a Super Bowl 50 ad in which they’ll play Lee and Morris, wannabe sportscasters. Not only has Squarespace run TV and online teasers starring Key & Peele as Lee & Morris, the actual Super Bowl 50 ad on Sunday will encourage viewers to head to the Squarespace website, where Lee & Morris will be doing live commentary in a webcast that will stream during the big game.<\/p>\n

The so-called “Real Talk”<\/a> teaser that Squarespace has run on TV 25 times so far currently has an 89.34% average view rate.<\/p>\n

 <\/p>\n

Wix.com<\/strong><\/p>\n