{"id":28546,"date":"2025-04-02T07:32:20","date_gmt":"2025-04-02T14:32:20","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=28546"},"modified":"2025-04-23T08:39:10","modified_gmt":"2025-04-23T15:39:10","slug":"how-tiktok-extends-cross-platform-reach","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/how-tiktok-extends-cross-platform-reach\/","title":{"rendered":"How TikTok Extends Cross-Platform Reach"},"content":{"rendered":"\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For Jorge Ruiz, TikTok\u2019s Global Head of Marketing Science, the biggest trend in 2025 isn\u2019t new\u2014and it\u2019s not going anywhere. It\u2019s essential: ad effectiveness. \u201cAt TikTok we\u2019ve been working relentlessly for the last five years to ensure that we drive business outcomes for clients,\u201d Ruiz said during a recent interview with iSpot.<\/p>\n\n\n\n<p>That shared focus on outcomes is why <a href=\"https:\/\/www.ispot.tv\/hub\/ispot-launches-cross-platform-measurement-offering-for-tiktok\/\">TikTok and iSpot teamed up in 2024<\/a>. As TikTok\u2019s first-ever audience measurement partner, iSpot allows advertisers to independently measure and verify cross-media reach of TikTok campaigns relative to linear.<\/p>\n\n\n\n<p>And early findings point to a clear trend: In a meta-analysis of 21 campaigns, iSpot data revealed 58% of TikTok impressions reached audiences that weren\u2019t exposed to the TV portion of the campaign.<\/p>\n\n\n\n<p>In other words: TikTok isn\u2019t just part of the media mix, it\u2019s expanding it.<\/p>\n\n\n\n<p>Ruiz sees this kind of measurement not just as validation, but as a way forward. Objective, third-party measurement turns platform performance into actionable strategy. With iSpot, advertisers gain a clear, independent view of how TikTok fits into the broader media mix\u2014helping them validate impact, uncover incremental reach, and make smarter investment decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/04\/02064217\/March-Madness-Report-11-1024x469.png\" alt=\"\" class=\"wp-image-28547\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/04\/02064217\/March-Madness-Report-11-1024x469.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/04\/02064217\/March-Madness-Report-11-300x138.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/04\/02064217\/March-Madness-Report-11-640x293.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/04\/02064217\/March-Madness-Report-11-768x352.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2025\/04\/02064217\/March-Madness-Report-11.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For brands looking to bring TikTok into the fold, Ruiz\u2019s advice is simple: follow your customer. Then use the right tools to understand what\u2019s working, what\u2019s not, and how to close the gaps.<\/p>\n\n\n\n<p>When you have a unified view across platforms and audiences, ad effectiveness stops being a buzzword and starts being your strategy. Hear more from Jorge Ruiz at TikTok in the interview below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Measurement Mavens Interview | Jorge Ruiz, Global Head of Marketing Science at TikTok\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZNREu3gUGhA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>For Jorge Ruiz, TikTok\u2019s Global Head of Marketing Science, the biggest trend in 2025 isn\u2019t new\u2014and it\u2019s not going anywhere. It\u2019s essential: ad effectiveness. \u201cAt TikTok we\u2019ve been working relentlessly for the last five years to ensure that we drive business outcomes for clients,\u201d Ruiz said during a recent interview with iSpot. That shared focus&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":28548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/28546"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=28546"}],"version-history":[{"count":12,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/28546\/revisions"}],"predecessor-version":[{"id":29081,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/28546\/revisions\/29081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/28548"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=28546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=28546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=28546"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=28546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}