{"id":28492,"date":"2025-03-31T14:47:54","date_gmt":"2025-03-31T21:47:54","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=28492"},"modified":"2025-06-02T08:17:49","modified_gmt":"2025-06-02T15:17:49","slug":"ispot-circana-and-paramount-partner-to-bring-outcomes-at-scale-to-cpg-advertisers","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ispot-circana-and-paramount-partner-to-bring-outcomes-at-scale-to-cpg-advertisers\/","title":{"rendered":"iSpot, Circana, and Paramount Partner to Bring Outcomes at Scale to CPG Advertisers"},"content":{"rendered":"\n
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For years, advertisers have struggled to identify a true connection point with how advertising and marketing dollars are spent with real-world business outcomes\u2014like how a movie promo drove box office sales or a sales ad prompted in-store foot traffic.<\/p>\n\n\n\n

Building on last week\u2019s news that iSpot developed and launched Outcomes at Scale<\/a> to help the industry uncover this \u201cHoly Grail\u201d of ad knowledge, leading CPG marketing intelligence platform Circana<\/a>, global media, streaming and entertainment leader Paramount<\/a> and iSpot are collaborating for yet another watershed moment.<\/p>\n\n\n\n

The companies will partner to bring \u201calways-on\u201d sales and conversion measurement to consumer packaged goods (CPG) advertisers\u2014one of the largest advertising categories in the industry. Starting this quarter (Q2 2025), all CPG brands advertising on Paramount\u2019s linear and digital channels will have access to continuous, transparent performance measurement, bridging the gap between in-store sales and advertising investment.<\/p>\n\n\n\n

Read the full news below. Additionally, Paramount, iSpot, and Circana will be presenting a breakout session, The Future of TV Measurement Is Now in Prime Time, at the Circana Growth Summit on April 7 in Orlando, Florida.<\/p>\n\n\n\n

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Circana, Paramount, and iSpot Announce\u00a0Largest Deployment of Continuous CPG Measurement in TV Advertising<\/strong><\/p>\n\n\n\n

Strategic alliance sets a new standard for media transparency and data-driven advertising<\/p>\n\n\n\n

CHICAGO \u2014 March 31, 2025<\/strong> \u2014<\/strong> Circana, LLC<\/a>, Paramount<\/a> (NASDAQ: PARA, PARAA), and iSpot<\/a> today announced a new collaboration to bring \u201calways-on\u201d sales and conversion measurement to consumer packaged goods (CPG) advertisers. Starting in Q2 2025, all CPG brands advertising on Paramount\u2019s linear and digital channels will have access to continuous, transparent performance measurement, bridging the gap between in-store sales and advertising investment.<\/p>\n\n\n\n

\u201cWe\u2019re integrating real-time sales and conversion data across Paramount\u2019s entire portfolio, setting a new standard in media transparency and precision,\u201d said Mike Quinn, senior vice president of global media, Circana. \u201cThis collaboration is a testament to Paramount\u2019s commitment to innovation and reflects the transformation and convergence occurring across digital and linear media, being led by companies like iSpot. With a consistent view of campaign performance, CPG advertisers now have the tools they need to optimize their investments and make data-driven decisions that drive real impact.\u201d<\/p>\n\n\n\n

Paramount is the first national television broadcaster to offer CPG advertisers unparalleled insight into the effectiveness of their campaigns, including real-time data on household engagement and purchasing behaviors. With Circana\u2019s daily conversion data integrated into iSpot\u2019s measurement and attribution platform, advertisers will receive continuous performance data across their campaigns and across Paramount\u2019s linear and digital portfolio, enabling ongoing learning and optimization for their campaigns. <\/p>\n\n\n\n

\u201cThis partnership builds on our commitment to delivering performance-driven solutions and highlights our ongoing efforts to drive meaningful outcomes that provide greater value to our clients,” said Travis Scoles, executive vice president of Advanced Advertising, Paramount. “For CPG advertisers, we can now directly link in-store sales to their investments across our leading portfolio of broadcast, cable, and digital properties\u2014ensuring a unified view of campaign performance and that our advertisers\u2019 dollars go further.\u201d<\/p>\n\n\n\n

\u201cAlways-on attribution measurement done at scale, across platforms, isn\u2019t just a fast way to track and justify investments, it\u2019s a better way for both the buy and sell side to drive revenue and deliver more impactful ad experiences,\u201d said Lindsey Woodland, senior vice president of Client Data Science, iSpot. \u201cOutcomes at scale move performance tracking closer to the point of transaction and broaden the tent to include brands and products of all sizes that don\u2019t always have the time and resources to perform a rapid analysis on impact.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

For years, advertisers have struggled to identify a true connection point with how advertising and marketing dollars are spent with real-world business outcomes\u2014like how a movie promo drove box office sales or a sales ad prompted in-store foot traffic. Building on last week\u2019s news that iSpot developed and launched Outcomes at Scale to help the… Read More<\/p>\n","protected":false},"author":26,"featured_media":28493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[500],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/28492"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=28492"}],"version-history":[{"count":10,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/28492\/revisions"}],"predecessor-version":[{"id":28503,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/28492\/revisions\/28503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/28493"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=28492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=28492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=28492"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=28492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}