{"id":2841,"date":"2016-02-05T19:31:25","date_gmt":"2016-02-05T19:31:25","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/?p=2841"},"modified":"2021-02-04T07:31:37","modified_gmt":"2021-02-04T15:31:37","slug":"hot-super-bowl-brands-drakes-t-mobile-hotline-bling-dials-54-million-social-impressions-35-heinz-ketchups-no-2-weiner-dog-stampede","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/hot-super-bowl-brands-drakes-t-mobile-hotline-bling-dials-54-million-social-impressions-35-heinz-ketchups-no-2-weiner-dog-stampede\/","title":{"rendered":"Hot Super Bowl Brands:  Drake\u2019s T-Mobile &#8216;Hotline Bling&#8217; Dials Up 54 Million Social Impressions, 35% More Than Heinz Ketchup\u2019s No. 2 Weiner Dog Stampede"},"content":{"rendered":"<p>UPDATE [Friday, Feb. 5, 2016, 11 a.m. PT] \u2014 Wireless \u201cUn-carrier&#8221; <a href=\"https:\/\/www.ispot.tv\/ad\/AOpq\/t-mobile-super-bowl-2016-extended-restricted-bling-feat-drake\">T-Mobile&#8217;s ad<\/a> featuring a cameo by pop star <a href=\"https:\/\/www.ispot.tv\/topic\/musician\/kES\/drake\">Drake<\/a> and his big summer hit &#8220;Hotline Bling&#8221; is far outpacing the pack on paid and earned impressions across Facebook and Twitter when it comes to <a href=\"https:\/\/www.ispot.tv\/events\/top-2016-super-bowl-teaser-commercials\">Super Bowl 50 teasers and pre-release ads<\/a>.<\/p>\n<p><!--more--><\/p>\n<p>Current second-place finisher <a href=\"https:\/\/www.ispot.tv\/ad\/AO1F\/heinz-ketchup-super-bowl-2016-extended-wiener-stampede\">Heinz Ketchup<\/a> has unleashed a pack of dachshunds anticipating a sublime meal while sprinting in slo-mo across a field, but its 37.9 million views can\u2019t outrun T-Mobile\u2019s social stampede.<\/p>\n<p>In third place as of Friday morning, the NFL\u2019s own <a href=\"https:\/\/www.ispot.tv\/ad\/AOSS\/nfl-super-bowl-2016-extended-super-bowl-babies-choir-feat-seal\">Super Bowl Babies Choir spot<\/a> pushes its \u201cFootball is Family\u201d catchphrase to new post-game harmonizing as singer <a href=\"https:\/\/www.ispot.tv\/topic\/musician\/A2k\/seal-musician\">Seal<\/a> radically repurposes one of his hits. Call it \u201cKiss From A Win.\u201d The spot has hit a high note more than 20 million times on Facebook and Twitter.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.ispot.tv\/ad\/AOpq\/t-mobile-super-bowl-2016-extended-restricted-bling-feat-drake\">T-Mobile, \u2018Extended: Restricted Bling\u2019<\/a><\/strong><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AOpq\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<ul>\n<li>Sentiment: 81% positive<\/li>\n<li>Gender: 57% Males | 43% Females<\/li>\n<li>Primary Age: 18-24 (50%)<\/li>\n<li>National Airings: Online Only<\/li>\n<li>Est. TV Spend: $0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>UPDATE [Friday, Feb. 5, 2016, 11 a.m. PT] \u2014 Wireless \u201cUn-carrier&#8221; T-Mobile&#8217;s ad featuring a cameo by pop star Drake and his big summer hit &#8220;Hotline Bling&#8221; is far outpacing the pack on paid and earned impressions across Facebook and Twitter when it comes to Super Bowl 50 teasers and pre-release ads.<\/p>\n","protected":false},"author":26,"featured_media":2846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[243,374],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2841"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=2841"}],"version-history":[{"count":10,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2841\/revisions"}],"predecessor-version":[{"id":3239,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2841\/revisions\/3239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/2846"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=2841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=2841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=2841"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=2841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}