Celeb Bowl<\/strong><\/p>\n As coined by Ad Age a couple of days ago, this year is the \u2018Celeb Bowl\u2019 for advertisers\u2014we count <\/span>40 celebs so far<\/span><\/a> with many more advertisers yet to unveil. So far, 2016 has eclipsed last year\u2019s count of 27 by the same measure.<\/span><\/p>\n <\/p>\n Early is IN<\/strong><\/p>\n In 2014, 5 brands had aired teasers on TV before the game. By this time last year, it had jumped to 11. Currently, 16 brands are airing teasers for their Super Bowl 50 spots.<\/p>\n Pre-Game Views<\/strong><\/p>\n Advertisers who don\u2019t run online are missing out; iSpot data has revealed that <\/span>50% of online views for ads happened before kickoff<\/span><\/a> last year.<\/span><\/p>\n Without last year\u2019s juggernauts of Budweiser’s “Lost Dog”<\/a> and Always’ “Like a Girl,”<\/a> earned views on YouTube are down more than 50 million YoY (overall views down just 13 million). On the whole, views are up more than 15 million because more brands are hip to the benefits of Facebook native video.<\/p>\n Ads Are Earning TV Impressions Before Airing<\/b><\/p>\n Some of the ads, despite not running in ad slots, have generated significant impressions from being shown on news and entertainment programs. Before paying to place an ad officially, SoFi<\/a> generated 9.7mm unpaid TV views, followed by Hyundai<\/a> (5.7mm) Snickers <\/a>(4.6mm), and Pokemon<\/a> (3.42mm).<\/p>\n Data through 2\/3\/2016<\/small><\/p>\n 39 Brands<\/b> have released <\/span>67 ads or teasers<\/b> associated with Super Bowl 50. New since yesterday: <\/span>this from Machine Zone<\/span><\/a>. <\/span><\/p>\n $8.8M spent<\/b> on <\/span>1,918 airings; <\/b>436<\/span> of which are in prime time; that’s down from $9.8M spent in 2015. Those airings have generated 207.1mm TV impressions.<\/b><\/span><\/p>\n Of the 19 ads\/teasers<\/strong> that have aired during commercial breaks, Squarespace\u2019s “<\/span>Real Talk<\/span><\/a>” teaser has the highest average <\/span>view rate at 89.6%<\/b>. Collectively, the teasers have a view rate of<\/span> 81.2%.<\/b><\/p>\n Facebook views are at 87.4mm<\/strong>, up from 58.7mm<\/strong> from this point last year.<\/p>\n Of the 114.3mm views<\/strong> on YouTube (down from 127.7mm in 2015), 44.5% of the views<\/strong> (50.9mm) were organic\/earned, whereas last year over 83% were organic\/earned.<\/p>\nSuper Bowl 50 Stats<\/h2>\n