{"id":2728,"date":"2016-02-04T02:00:14","date_gmt":"2016-02-04T02:00:14","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/?p=2728"},"modified":"2021-01-21T11:17:33","modified_gmt":"2021-01-21T19:17:33","slug":"ad-games-begun-comparing-weeks-super-bowl-releases","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ad-games-begun-comparing-weeks-super-bowl-releases\/","title":{"rendered":"The Ad Games Have Begun: Comparing the Week\u2019s Super Bowl Releases"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In these final days leading up to Super Bowl 50, brands are not only promoting their ads, but releasing them in full before the game. So far this week,<\/span> <span style=\"font-weight: 400;\">22 advertisers have come out with new Super Bowl pre-releases and teasers, bringing the total up to 44. As a result, the competition for online attention is heating up. Even big names like <\/span><a href=\"https:\/\/www.ispot.tv\/ad\/AOyS\/audi-r8-super-bowl-2016-extended-commander-song-by-david-bowie\"><span style=\"font-weight: 400;\">Audi<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.ispot.tv\/ad\/AOyj\/bud-light-super-bowl-2016-the-bud-light-party-ft-seth-rogen\"><span style=\"font-weight: 400;\">Bud Light <\/span><\/a><span style=\"font-weight: 400;\">are seeing less of the limelight due to the sheer volume of new Super Bowl content that is now available to the public.<\/span><br \/>\n<!--more--><\/p>\n<p><span style=\"font-weight: 400;\">That being said, some brands have managed to rise to the top of the digital conversation. See the top performing new Super Bowl spots of the week below.<\/span><\/p>\n<h2>Top 10 New Super Bowl Releases by Highest Digital Engagement*<\/h2>\n<p><b><br \/>\n<\/b><strong>1. Heinz, <a href=\"https:\/\/www.ispot.tv\/ad\/AO1F\/heinz-ketchup-super-bowl-2016-extended-wiener-stampede\">\u2018Wiener Stampede\u2019<\/a> 11.3%<\/strong><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AO1F\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>2. Hyundai, <a href=\"https:\/\/www.ispot.tv\/ad\/AO6w\/2017-hyundai-elantra-super-bowl-2016-ryanville\">\u2018Ryanville\u2019<\/a> &nbsp;5.0%<\/strong><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AO6w\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>3. Mini USA, <a href=\"https:\/\/www.ispot.tv\/ad\/AO6e\/mini-clubman-super-bowl-2016-defy-labels-feat-serena-williams\">\u2018Defy Labels\u2019<\/a> 4.3%<\/strong><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AO6e\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>4. NFL, <a href=\"https:\/\/www.ispot.tv\/ad\/AOSS\/nfl-super-bowl-2016-extended-super-bowl-babies-choir-feat-seal\">\u2018Super Bowl Babies Choir\u2019<\/a> 4.0%<\/strong><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AOSS\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>5. Skittles, <a href=\"https:\/\/www.ispot.tv\/ad\/AOSp\/skittles-super-bowl-50-the-portrait-featuring-steven-tyler\">\u2018The Portrait\u2019<\/a> 1.4%<\/strong><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AOSp\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>6. Honda, <a href=\"https:\/\/www.ispot.tv\/ad\/AO2v\/honda-ridgeline-super-bowl-2016-new-truck-to-love-song-by-queen\">\u2018New Truck to Love\u2019<\/a> 1.2%<\/strong><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AO2v\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>7. LG, <a href=\"https:\/\/www.ispot.tv\/ad\/AO1i\/lg-super-bowl-2016-man-from-the-future-featuring-liam-neeson\">\u2018Man From the Future\u2019<\/a> 1.0%<\/strong><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AO1i\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>8. Kia, <a href=\"https:\/\/www.ispot.tv\/ad\/AOKg\/kia-super-bowl-2016-extended-walken-closet-ft-christopher-walken\">\u2018Walken Closet\u2019<\/a> 0.9%<\/strong><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AOKg\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>9. Hyundai, <a href=\"https:\/\/www.ispot.tv\/ad\/AO6q\/2017-hyundai-elantra-super-bowl-2016-the-chase\">\u2018The Chase\u2019<\/a> 0.9%<\/strong><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AO6q\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><strong>10. T-Mobile, <a href=\"https:\/\/www.ispot.tv\/ad\/AOpq\/t-mobile-super-bowl-2016-extended-restricted-bling-feat-drake\">\u2018Restricted Bling\u2019<\/a> 0.8%<\/strong><\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AOpq\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In these final days leading up to Super Bowl 50, brands are not only promoting their ads, but releasing them in full before the game. So far this week, 22 advertisers have come out with new Super Bowl pre-releases and teasers, bringing the total up to 44. As a result, the competition for online attention&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":2730,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[243,374],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2728"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=2728"}],"version-history":[{"count":17,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2728\/revisions"}],"predecessor-version":[{"id":10190,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2728\/revisions\/10190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/2730"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=2728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=2728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=2728"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=2728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}