{"id":2712,"date":"2016-02-02T22:31:43","date_gmt":"2016-02-02T22:31:43","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/?p=2712"},"modified":"2021-01-21T11:17:10","modified_gmt":"2021-01-21T19:17:10","slug":"super-bowl-newbies-take-field-14-brands-will-make-big-game-debuts","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/super-bowl-newbies-take-field-14-brands-will-make-big-game-debuts\/","title":{"rendered":"Super Bowl Newbies Take the Field: 14 Brands Will Make Their Big Game Debuts"},"content":{"rendered":"

Super Bowl rookies are on the rise with <\/span>Amazon Echo<\/span><\/a>, <\/span>Apartments.com<\/span><\/a>, <\/span>Bai<\/span><\/a>, <\/span>Buick<\/span><\/a>, <\/span>Colgate<\/span><\/a>,<\/span> LG<\/span><\/a>, <\/span>Marmot<\/span><\/a>, <\/span>PayPal<\/span><\/a>, <\/span>Persil ProClean<\/span><\/a>, <\/span>Pokemon<\/span><\/a>, <\/span>Quicken Loans<\/span><\/a>, <\/span>Shock Top<\/span><\/a>, <\/span>SoFi<\/span><\/a> and <\/span>SunTrust Banks<\/span><\/a> all making their first appearances in the big game. <\/span><\/p>\n

With the count at 14 first-time advertisers in total, Super Bowl 50 currently ranks just below 2015\u2019s Super Bowl XLIX, which had the highest turnout of freshman Super Bowl advertisers since the dot-com boom of 2000, according to the <\/span>Wall Street Journal<\/span><\/a>.<\/span><\/p>\n

Amongst the first-timers, Pokemon\u2019s Super Bowl spot celebrating its 20th anniversary stands out with an impressive 41% digital share of voice. See how the rest of the Super Bowl newcomers stack up below. <\/span>:<\/span><\/p>\n

Top 10 Super Bowl Newcomer Spots by Highest Digital Engagement<\/h2>\n

1. Pokemon, <\/b>\u2018Pokemon 20\u2019<\/b><\/a> 41.06% <\/strong><\/p>\n