{"id":26827,"date":"2025-01-08T06:22:52","date_gmt":"2025-01-08T14:22:52","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=26827"},"modified":"2025-01-08T07:39:07","modified_gmt":"2025-01-08T15:39:07","slug":"the-funniest-video-ads-of-2024","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/the-funniest-video-ads-of-2024\/","title":{"rendered":"The Funniest Video Ads of 2024"},"content":{"rendered":"\n
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Emotional content in video advertising captures attention and creates memorable experiences\u2014essential in a competitive advertising landscape. By tapping into humor, advertisers not only entertain but also build stronger connections with consumers, making their brands more relatable and engaging.<\/p>\n\n\n\n

In this year-end review, iSpot spotlights the funniest ads of 2024 that left audiences laughing and talking long after.<\/p>\n\n\n\n

The funniest ads stood out with engaging visuals and unforgettable characters\u2014whether celebrities, beloved mascots, or quirky figures that perfectly embodied brand identity. These lighthearted moments not only sparked joy but also drove memorability, reinforcing positive brand associations.<\/p>\n\n\n\n

Here are the top five funniest ads of the past year, standing out from nearly 12,000 ads tested between January 1 and December 6, 2024.<\/p>\n\n\n\n

Rank<\/strong><\/td>Brand<\/strong><\/td>Ad Title<\/strong><\/td>Funny* Score (1-10)<\/strong><\/td>Likeability Score Gap to Norm*<\/strong><\/td>Top-2-Box Intent Gap to  Norm*<\/strong><\/td>Single Best Thing<\/strong><\/td><\/tr>
1<\/strong><\/td>Snickers<\/strong><\/td>Halloween Decorations :15<\/span><\/strong><\/a><\/td>9.3<\/strong><\/td>+11<\/strong><\/td>-4<\/strong><\/td>Visuals<\/strong><\/td><\/tr>
2<\/strong><\/td>Popeyes<\/strong><\/td>Extended: The Wait Is Over :60<\/span><\/a><\/strong><\/td>8.5<\/strong><\/td>+63<\/strong><\/td>+3<\/strong><\/td>Characters<\/strong><\/td><\/tr>
3<\/strong><\/td>Jack Links<\/strong><\/td>Messin’ With Sasquatch: Bungee Jumping :30<\/span><\/strong><\/a><\/td>8.3<\/strong><\/td>+68<\/strong><\/td>+5<\/strong><\/td>Visuals, Characters<\/strong><\/td><\/tr>
4<\/strong><\/td>Cheetos<\/strong><\/td>The Other Hand :30<\/span><\/a><\/strong><\/td>8.3<\/strong><\/td>+18<\/strong><\/td>-3<\/strong><\/td>Visuals<\/strong><\/td><\/tr>
5<\/strong><\/td>Allstate <\/strong><\/td>Mayhem Bird :30<\/span><\/strong><\/a><\/td>8.1<\/strong><\/td>+127<\/strong><\/td>+2<\/strong><\/td>Characters<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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*Likeability and top-2-box purchase intent are benchmarked against each brand\u2019s respective category norm.<\/p>\n\n\n\n

Snickers: Halloween Decorations :15 <\/strong> <\/strong> <\/strong><\/strong> <\/strong><\/strong><\/p>\n\n\n\n

Funny Score: 9.3<\/strong><\/p>\n\n\n\n