{"id":26707,"date":"2025-01-06T15:29:59","date_gmt":"2025-01-06T23:29:59","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=26707"},"modified":"2025-04-23T08:52:02","modified_gmt":"2025-04-23T15:52:02","slug":"roku-and-ispot-redefining-ctv-with-advanced-ad-formats","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/roku-and-ispot-redefining-ctv-with-advanced-ad-formats\/","title":{"rendered":"Roku and iSpot: Redefining CTV with Advanced Ad Formats"},"content":{"rendered":"\n
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CTV is transforming how brands connect with audiences, and Roku is leading the charge with its advanced ad formats like Roku City screensavers, marquee video ads, and home screen sponsorships. Roku and iSpot are setting a new standard for CTV advertising by ensuring advertisers can evaluate on-screen ad impact with precision. <\/p>\n\n\n\n

Now, Roku is launching Roku Data Cloud<\/a>, enabling advertisers, agencies, and partners to access accurate insights into viewership and preferences, with iSpot collaborating to enhance measurement and showcase the value of advertising on Roku’s platform.<\/p>\n\n\n\n

Advanced Ad Formats and the Power of Measurement<\/strong><\/p>\n\n\n\n

Ziggy Zografakis, Head of Data and Measurement Product Partnerships at Roku, shares how Roku\u2019s innovative ad offerings go far beyond traditional video commercials. Formats like Roku City\u2014its dynamic screensaver\u2014offer advertisers a unique canvas to connect with audiences in unexpected ways. These formats demand tailored measurement strategies, and through iSpot\u2019s platform, Roku is enabling advertisers to evaluate how these formats perform within the larger advertising ecosystem. <\/p>\n\n\n

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A key component of this effort is the “optimization feed,” which delivers actionable insights to Roku from iSpot. This feedback loop empowers Roku to benchmark its ad performance against competitors and quickly fine-tune campaigns based on results. As Zografakis highlights, this partnership enables them to \u201coptimize campaigns based on that feedback\u2026to make sure that those campaigns are more effective and that the dollars advertisers are spending are optimized.\u201d<\/p>\n\n\n\n

Roku\u2019s commitment to innovation is driven by the belief that advertising fuels quality content. This partnership with iSpot ensures that the campaigns run on Roku\u2019s platform not only deliver measurable value but also support the growth of content for viewers.<\/p>\n\n\n\n

The collaboration between Roku and iSpot represents a shared vision for the future of advertising: one where campaigns are data-driven, outcomes are measurable, and advanced ad formats create new opportunities for marketers.<\/p>\n\n\n\n

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