{"id":26651,"date":"2025-01-06T06:18:37","date_gmt":"2025-01-06T14:18:37","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=26651"},"modified":"2025-06-03T08:35:07","modified_gmt":"2025-06-03T15:35:07","slug":"ispot-and-roku-deepen-partnership-to-enhance-streaming-tv-ad-measurement-with-precision-and-accuracy","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ispot-and-roku-deepen-partnership-to-enhance-streaming-tv-ad-measurement-with-precision-and-accuracy\/","title":{"rendered":"iSpot and Roku Deepen Partnership to Enhance Streaming TV Ad Measurement With Precision and Accuracy"},"content":{"rendered":"\n
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In today\u2019s rapidly maturing TV streaming landscape, advertisers need holistic measurement that showcases the impact of advertising campaigns  to drive meaningful business outcomes. That\u2019s why we are excited to announce the next chapter in our partnership with Roku \u2013 the leading streaming platform in the media ecosystem.<\/p>\n\n\n\n

Since announcing the first-of-its-kind partnership last year, iSpot and Roku are working together to ensure streaming TV ads are measured fairly and accurately, driving enormous value to the CTV industry as it continues to grow. <\/p>\n\n\n\n

Today, Roku has announced the launch of Roku Data Cloud, a connection for advertisers, agencies, and partners to receive accurate and reliable data insights from Roku’s TV operating system. Roku Data Cloud provides an extensive look at viewership habits, preferences, and identity signals. As a key partner, iSpot will continue collaborating with Roku to enhance measurement capabilities by leveraging data and sharing insights back with the Roku platform, through Roku Data Cloud, to showcase the value of advertising on Roku\u2019s home screen. <\/p>\n\n\n\n

Today\u2019s news reinforces iSpot\u2019s position as Roku\u2019s preferred third party measurement partner\u2014offering direct and programmatic advertisers fast, reliable, metrics that demonstrate the unique reach, frequency, verified ad exposures, and outcomes delivered across the vast Roku footprint.<\/p>\n\n\n\n

Read about how iSpot and Roku are growing their partnership to continue enhancing CTV measurement below.<\/p>\n\n\n\n

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Roku Unveils Data Cloud Collaboration Suite <\/strong><\/p>\n\n\n\n

New data solution suite maximizes scalable precision for TV streaming investments for advertisers and publishers<\/em>.<\/p>\n\n\n\n

Partners at launch include Innovid, iSpot.TV, OMG, PMG, and Yahoo DSP<\/em>.<\/p>\n\n\n\n

SAN JOSE, Calif. \u2014 January 6, 2025 – <\/strong>Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Data Cloud, which allows partners to access, analyze, and leverage Roku\u2019s proprietary TV data seamlessly. As investments in TV streaming media continue to grow<\/a>, so does the need for enhanced accountability and Roku Data Cloud makes for more transparent planning, optimization, and measurement. <\/p>\n\n\n\n

Prioritizing accountability and mutual partner growth, Roku Data Cloud is a connection for advertisers, agencies, and partners to receive accurate and reliable information from Roku’s TV operating system (OS), which provides an extensive view of viewership habits, preferences, and identity. Partners can connect to Roku Data Cloud via Roku\u2019s clean room<\/a>, driving outcomes via inventory in Roku Exchange<\/a>. In addition to giving brands a greater understanding of viewers and how to reach them more precisely, Roku Data Cloud unearths ad campaign data that informs future strategy across all phases of the marketing cycle and subsequently maximizes TV streaming investment.   <\/p>\n\n\n\n

“Starting with Roku Exchange, we have been working for greater interoperability in the entire programmatic ecosystem, and Roku Data Cloud is the perfect next step on delivering business outcomes for our advertisers,” said Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku. “As the #1 selling TV OS, we believe Roku is in the best position to help advertisers reach consumers and is shepherding digital precision to the largest screen at home. We are committed to making Roku more accessible and performant, and Roku Data Cloud is a milestone of progress.”<\/p>\n\n\n\n

Roku is partnering with industry leaders across each phase of the campaign journey, including: <\/p>\n\n\n\n