{"id":26255,"date":"2024-12-10T10:44:38","date_gmt":"2024-12-10T10:44:38","guid":{"rendered":"http:\/\/ispot-local-2.local\/?p=564"},"modified":"2025-06-02T08:21:39","modified_gmt":"2025-06-02T15:21:39","slug":"holiday-hosting-simplified-inside-ninja-the-holidays-with-david-beckham","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/holiday-hosting-simplified-inside-ninja-the-holidays-with-david-beckham\/","title":{"rendered":"Holiday Hosting Simplified: Inside \u201cNinja the Holidays\u201d with David Beckham"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>SharkNinja\u2019s latest marketing campaign, \u201cNinja the Holidays,\u201d takes the concept of meal prep and hosting challenges to a star-studded level with soccer icon David Beckham.<\/p>\n\n\n\n<p>The :30 spot showcases Beckham swapping his soccer boots for a holiday apron, utilizing Ninja appliances to prepare a full seasonal spread in record time. From savory mains to decadent desserts, the scene culminates in a stunning holiday table and Beckham\u2019s cheeky line, \u201cWhat took you all so long?\u201d<\/p>\n\n\n\n<p>The campaign, which launched on November 1st across streaming channels, will span social media, out-of-home, and other digital channels.<\/p>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Here\u2019s what iSpot\u2019s Creative Assessment platform revealed on actual viewer response to the campaign.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/12\/09071609\/iSpot-SharkNinja-Creative-Spotlight-Template-v2-1.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>The Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>American viewers rated the visuals the Single Best Thing about &#8220;Ninja the Holidays with David Beckham&#8221; (over Beckham), which very successfully conveyed Convenience and the brand itself:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>The Colorful and for some, Surreal, visuals did not detract from the brand, with 85% recalling Ninja on an unaided basis (+11 pts over one-year small appliance norms).<br \/><br \/><\/li>\n\n\n\n<li>Viewers did point to the visuals as more impressionable vs the product itself (the latter true for SharkNinja\u2019s :30 &#8220;Slushi,&#8221; which focused entirely on that single product).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/12\/09071611\/iSpot-SharkNinja-v1_01-1.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/12\/09071614\/iSpot-SharkNinja-v1_02-1.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/12\/09071616\/iSpot-SharkNinja-v1_03.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Although the focus on a single product in &#8220;Slushi&#8221; delivered exceptionally strong results, the holiday ad also outpaced small appliance norms in most performance areas, and drove above-norm intent (at 61% Top 2 Box):<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>As a result, continued support behind &#8220;Ninja the Holidays&#8221; is warranted for the brand, particularly to convey the full portfolio benefits.<br \/><br \/><\/li>\n\n\n\n<li>Only younger males 21-35 were a bit tepid on the holiday creative.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/12\/09071619\/iSpot-SharkNinja-v1_04.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/12\/09071621\/iSpot-SharkNinja-v1_05.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/12\/09071623\/iSpot-SharkNinja-v1_06.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Second-by-second trace results show longer periods of relatively flat engagement through the second half of each spot, suggesting there may be opportunity for a shorter :15 cut for the brand to achieve broader reach within budget, if desired:<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/12\/09071625\/iSpot-SharkNinja-v1_07.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viewer comments on &#8220;Ninja the Holidays with David Beckham&#8221; reveal plenty of sentiment on the products, with many appreciating the multiple devices shown in use:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>For some, the ad seemed a bit rushed or crowded, and would have preferred a closer focus on the products or fewer products covered.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/12\/09071629\/iSpot-SharkNinja-v1_08.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#4ac500;font-size: 24px;\"><strong>Sample comments on &#8220;Ninja the Holidays with David Beckham&#8221; :30<\/strong><\/p>\n\n\n\n<p><strong>\u201cIt made cooking look quick and easy with the devices they offered. It seemed like the message was &#8220;you still have time to do all your holiday items while still providing great meals for your family during the holidays.\u201d<\/strong><br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p><strong>\u201cThere seemed to be too much going on in the video. Too many products were displayed at once, for as fast as the ad played out. You couldn&#8217;t really look at any of the particular items for more than a split second.\u201d<\/strong><br \/><em>Female 36-49<\/em><\/p>\n\n\n\n<p><strong>\u201cI like this ad, it&#8217;s simple and to the point, while still showing the viewer the products and what they can do! I loved getting to see what the character was cooking and how they used the products shown especially.\u201d<\/strong><br \/><em>Female 21-35<\/em><\/p>\n\n\n\n<p><strong>\u201cI&#8217;m a soccer fan, so it was neat to see Beckham. That did draw me and keep me in. I feel like I got the message that the Ninja product can help make meal prep and life in general more efficient.\u201d<\/strong><br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<p><strong>\u201cLike the action-packed-ness of the ad, don&#8217;t know if I&#8217;m the target for it, but I think it sold the efficiency and speed of all the products during the busy season. In a fun way too.\u201d<\/strong><br \/><em>Male 21-35<\/em><\/p>\n\n\n\n<p><strong>\u201cProducts themselves are very interesting\u2026 Too fast though.. I&#8217;m not sure exactly what each product can do or what is available. Specificity of each would grab me more.\u201d<\/strong><br \/><em>Male 36-49<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuisinart&#8217;s recent &#8220;Break Up With Your Oven&#8221; presented a single product to replace multiple cooking objectives, with strong results:<br \/><br \/>\n<ul class=\"wp-block-list\">\n<li>In this category, a higher Information focus could be key to driving intent specifically.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/12\/09071632\/iSpot-SharkNinja-v1_09.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/12\/09071635\/iSpot-SharkNinja-v1_10.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ineffective creative, even if delivered to the right audience, results in missed opportunity and performance shortfalls. Great creative delivered poorly also results in failed campaigns.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ispot.tv\/demo\">Schedule a demo<\/a> to find out how your brand can partner with iSpot to quickly solve both challenges simultaneously, delivering high-performing creative while boosting the effectiveness of planning and in-market execution to achieve\u2014and outperform\u2014campaign objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SharkNinja\u2019s latest marketing campaign, \u201cNinja the Holidays,\u201d takes the concept of meal prep and hosting challenges to a star-studded level with soccer icon David Beckham. The :30 spot showcases Beckham swapping his soccer boots for a holiday apron, utilizing Ninja appliances to prepare a full seasonal spread in record time. From savory mains to decadent&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":26257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[500,497],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/26255"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=26255"}],"version-history":[{"count":10,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/26255\/revisions"}],"predecessor-version":[{"id":26267,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/26255\/revisions\/26267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/26257"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=26255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=26255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=26255"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=26255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}