{"id":2565,"date":"2016-01-18T18:37:44","date_gmt":"2016-01-18T18:37:44","guid":{"rendered":"http:\/\/10.1.11.137\/blog\/?p=2565"},"modified":"2021-01-20T08:30:39","modified_gmt":"2021-01-20T16:30:39","slug":"top-performing-commercials-of-the-golden-globe-awards","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/top-performing-commercials-of-the-golden-globe-awards\/","title":{"rendered":"Top Performing Commercials of the Golden Globe Awards"},"content":{"rendered":"<p>The 73rd Annual Golden Globes aired last Sunday night on NBC. In addition to honoring the best of film and television, the awards show also meant a captive audience and&nbsp;the perfect platform for brands to launch new campaigns, with six brands making new commercial debuts on Golden Globes night.<\/p>\n<h2><!--more--><\/h2>\n<p>In addition to honoring the best of film and television, the awards show also meant a captive audience and&nbsp;the perfect platform for brands to launch new campaigns, with six brands making new commercial debuts on Golden Globes night.<\/p>\n<h2>New Ads Hit TV Screens<\/h2>\n<p>Beauty brand L\u2019Oreal Paris had the most air-time with seven ads&nbsp;for its cosmetics, haircare and skincare product lines. Here are four of their brand-new spots:<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/01\/18181510\/BLhair.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2563\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2016\/01\/18181510\/BLhair.png\" alt=\"BLhair\" width=\"879\" height=\"498\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ispot.tv\/ad\/Ans_\/loreal-paris-extraordinary-oil-rebirth-featuring-blake-lively\">L\u2019Oreal Paris Hair Care \u2018Rebirth<\/a>\u2019<\/li>\n<li><a href=\"https:\/\/www.ispot.tv\/ad\/Ansg\/loreal-paris-true-match-lumi-cushion-tap-tap-ft-karlie-kloss\">L\u2019Oreal Paris Cosmetics \u2018Tap Tap<\/a>\u2019<\/li>\n<li><a href=\"https:\/\/www.ispot.tv\/ad\/AnsA\/loreal-paris-feria-smokey-pastels-color-chameleon\">L\u2019Oreal Paris Hair Care \u2018Color Chameleon<\/a>\u2019<\/li>\n<li><a href=\"https:\/\/www.ispot.tv\/ad\/AnsC\/loreal-paris-excellence-age-perfect-mature-feat-susan-sarandon\">L\u2019Oreal Paris Hair Care \u2018Mature<\/a>\u2019<\/li>\n<\/ul>\n<p>Other brands that aired new ads&nbsp;included&nbsp;<a href=\"https:\/\/www.ispot.tv\/ad\/AnEB\/chrysler-amazing-performances-song-by-borns\">Chrysler<\/a>, <a href=\"https:\/\/www.ispot.tv\/ad\/AnsQ\/lg-appliances-twin-wash-divide-and-conquer\">LG Appliances<\/a>, <a href=\"https:\/\/www.ispot.tv\/ad\/AnsG\/snickers-crisper-figure-drawing\">Snickers<\/a>, <a href=\"https:\/\/www.ispot.tv\/ad\/7UBV\/zoolander-2-movie-trailer\">Paramount Pictures<\/a> and <a href=\"https:\/\/www.ispot.tv\/ad\/AnsW\/fiat-500x-zoolander-2-blue-steel-featuring-ben-stiller\">Fiat<\/a>.<\/p>\n<p>Paramount Pictures new trailer \u201cZoolander 2\u201d also hit TV screens and was accompanied by FIAT\u2019s co-branded \u201cZoolander 2\u201d commercial. However,&nbsp;it was DC Entertainment who took home the award for top digital performer, earning 14.5% of the total digital engagement for its new trailer: <a href=\"https:\/\/www.ispot.tv\/ad\/78DR\/batman-v-superman-dawn-of-justice-movie-trailer\">\u201cBatman v Superman: Dawn of Justice.\u201d<\/a><\/p>\n<p>See the rest of the night&#8217;s winners below.<\/p>\n<p>Top 5&nbsp;Most Engaging Ads of the Golden Globes<\/p>\n<p>&nbsp;<\/p>\n<p>1.) <a href=\"https:\/\/www.ispot.tv\/ad\/78DR\/batman-v-superman-dawn-of-justice-movie-trailer\">DC Entertainment, \u2018Batman v Superman: Dawn of Justice\u2019<\/a>&nbsp;Digital Share of Voice: 14.5%<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/78DR\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>2.) <a href=\"https:\/\/www.ispot.tv\/ad\/AnsW\/fiat-500x-zoolander-2-blue-steel-featuring-ben-stiller\">FIAT \u2018Zoolander 2: Blue Steel\u2019<\/a>&nbsp;Digital Share of Voice: 11.4%<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AnsW\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>3.) <a href=\"https:\/\/www.ispot.tv\/ad\/AnMe\/h-and-r-block-still-happening\">H&amp;R Block, \u2018Still Happening\u2019<\/a>&nbsp;Digital Share of Voice: 6.5%<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AnMe\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>4.) <a href=\"https:\/\/www.ispot.tv\/ad\/AZ0p\/at-and-t-video-chat\">AT&amp;T, \u2018Video Chat\u2019<\/a>&nbsp;Digital Share of Voice: 5.0%<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AZ0p\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>5.) <a href=\"https:\/\/www.ispot.tv\/ad\/AndQ\/mcdonalds-mcpick-2-mix-and-match\">McDonald&#8217;s, &#8216;Mix &amp; Match&#8217;<\/a>&nbsp;Digital Share of Voice: 4.3%<\/p>\n<div style=\"position: relative; width: 100%; padding-top: 56.25%; padding-bottom: 40px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; right: 0; left: 0; bottom: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.ispot.tv\/share\/AndQ\" width=\"300\" height=\"150\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 73rd Annual Golden Globes aired last Sunday night on NBC. In addition to honoring the best of film and television, the awards show also meant a captive audience and&nbsp;the perfect platform for brands to launch new campaigns, with six brands making new commercial debuts on Golden Globes night.<\/p>\n","protected":false},"author":26,"featured_media":2532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[368,370,369],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2565"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=2565"}],"version-history":[{"count":7,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2565\/revisions"}],"predecessor-version":[{"id":10191,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/2565\/revisions\/10191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/2532"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=2565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=2565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=2565"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=2565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}