{"id":25356,"date":"2024-11-12T12:03:39","date_gmt":"2024-11-12T20:03:39","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=25356"},"modified":"2024-11-12T12:04:07","modified_gmt":"2024-11-12T20:04:07","slug":"win-black-friday-with-key-shopping-habits-of-avid-nfl-viewers","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/win-black-friday-with-key-shopping-habits-of-avid-nfl-viewers\/","title":{"rendered":"Win Black Friday With Key Shopping Habits of Avid NFL Viewers"},"content":{"rendered":"\n
<\/div>\n\n\n\n

Thanksgiving and football aren\u2019t just tradition\u2014they\u2019re an unmissable moment for brands. In 2023, the NFL set a Thanksgiving Day viewership record for the second year in a row, with an average of 53.9 million fans tuning into the three holiday games.<\/p>\n\n\n\n

These peak Thanksgiving Day audiences offer brands a powerful connection point, where game-day excitement meets Black Friday shopping momentum.<\/p>\n\n\n\n

Equipped with the following buying habits and preferences of avid NFL viewers\u2014those that watch 18+ hours per season\u2014 brands can sharpen their targeting and make the most of ad budgets as the busiest shopping season approaches.<\/p>\n\n\n\n

Looking to dive deeper into NFL audience insights? Download the NFL Advanced Audiences Report <\/strong>for key programming overlap, viewer behaviors, and strategic opportunities to make every ad count this season and beyond.<\/p>\n\n\n\n

\n
Get the Report<\/strong><\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Cars on the Radar<\/strong><\/p>\n\n\n\n

Avid NFL fans aren\u2019t just tuned into the game\u2014they\u2019re actively eyeing their next big purchase. For over 72% of them, that includes a new car, giving automotive brands a prime opportunity to capture attention with year-end offers aimed at this high-intent audience.<\/p>\n\n\n\n

This season, automotive brands have driven nearly 8% of household TV ad impressions during live NFL games, with major players like Hyundai, Chevrolet, and Toyota leading the charge. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

SUVs and trucks are stealing the spotlight with all of the top 20 auto ads debuting this NFL season featuring these in-demand models. Among them, GMC\u2019s ‘The Time Has Come<\/a>,’ showcasing the Hummer, has become the most-seen auto ad during live games.<\/p>\n\n\n\n

Acura has also made a powerful impression with its ‘The Energy of Electrification’ ad. Ranking as the No. 2 new auto ad in positive purchase intent at 62% and by impressions during NFL games, the brand\u2019s electrified message is striking a chord with fans considering a move toward eco-friendly options.<\/p>\n\n\n\n

<\/div>\n\n\n\n