{"id":25151,"date":"2024-10-29T14:17:26","date_gmt":"2024-10-29T21:17:26","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=25151"},"modified":"2025-06-02T13:58:27","modified_gmt":"2025-06-02T20:58:27","slug":"reaching-female-nfl-fans-beyond-game-day","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/reaching-female-nfl-fans-beyond-game-day\/","title":{"rendered":"Reaching Female NFL Fans Beyond Game Day"},"content":{"rendered":"\n
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The NFL has seen a significant rise in female viewership over the past year, fueled in part by Taylor Swift\u2019s headline-making appearances at games. During Super Bowl LVIII alone, her 12 on-screen moments reached an impressive 98.47 million viewers, highlighting her influence\u2014especially among female fans.<\/p>\n\n\n

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Taylor Swift\u2019s Super Bowl LVIII on screen appearances.<\/em><\/p>\n\n\n\n

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While Swift\u2019s presence brought attention, the broader trend of increasing female NFL viewership runs deeper. In total, 22.7% of U.S. households watched 18+ hours of regular season NFL action and included women. Even more telling, 78.3% of avid NFL households\u2014those glued to 18+ hours of regular season games\u2014included female viewers, proving their a valuable and engaged audience for brands.\u00a0<\/p>\n\n\n

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The opportunity to reach female fans doesn\u2019t end when the season wraps up. These viewers tune into a wide range of content, both sports and non-sports, offering brands year-round opportunities to connect with them.<\/p>\n\n\n\n

Viewing Habits Beyond Football<\/h3>\n\n\n
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Friends<\/em><\/strong> reruns have a 48.2% overlap with female NFL viewers<\/strong>, making them a cost-effective way to reach this audience outside of live NFL programming. In fact, Friends<\/em> reruns share a similar audience overlap with the NFL Draft (48.1%), but without the premium ad costs.<\/p>\n\n\n\n

Additionally, both men\u2019s and women\u2019s March Madness tournaments offer strong audience overlap, with the women\u2019s tournament providing lower CPMs (70.1% vs. 59.7% overlap).<\/p>\n\n\n\n

Targeting Female Fans in the Off-Season<\/h3>\n\n\n
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To maintain relevance after the NFL season, brands can tap into the United Football League (UFL), which has a 51.5% overlap with NFL households that include women.<\/strong> With lower ad prices than NFL spots, the UFL offers a smart way to stay connected without breaking the bank.<\/p>\n\n\n\n

Women in avid NFL households are far more than game-day viewers\u2014they\u2019re active and loyal TV watchers year-round. Don\u2019t miss the chance to engage with this valuable audience long after the season ends.<\/p>\n\n\n\n

Want more insights into NFL audiences? Download NFL Advanced Audiences Report<\/strong> for key programming overlap, shopping behaviors, and strategies to maximize your ad impact.<\/p>\n\n\n\n

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Get the Report<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The NFL has seen a significant rise in female viewership over the past year, fueled in part by Taylor Swift\u2019s headline-making appearances at games. During Super Bowl LVIII alone, her 12 on-screen moments reached an impressive 98.47 million viewers, highlighting her influence\u2014especially among female fans. Taylor Swift\u2019s Super Bowl LVIII on screen appearances. While Swift\u2019s… Read More<\/p>\n","protected":false},"author":68,"featured_media":25152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[501],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/25151"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=25151"}],"version-history":[{"count":19,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/25151\/revisions"}],"predecessor-version":[{"id":25176,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/25151\/revisions\/25176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/25152"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=25151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=25151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=25151"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=25151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}