{"id":25001,"date":"2024-10-24T05:30:00","date_gmt":"2024-10-24T12:30:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=25001"},"modified":"2025-04-23T08:57:01","modified_gmt":"2025-04-23T15:57:01","slug":"rethinking-outcome-measurement-in-a-cross-platform-multi-device-era","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/rethinking-outcome-measurement-in-a-cross-platform-multi-device-era\/","title":{"rendered":"Rethinking Outcome Measurement in a Cross-Platform, Multi-Device Era"},"content":{"rendered":"\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tom Keaveney, EVP of Business Development at iSpot, sheds light on one of the media industry\u2019s toughest challenges: accurately measuring business outcomes in a fragmented landscape.<\/p>\n\n\n\n<p>Although unifying measurement isn&#8217;t a new challenge, the rapid growth of content across devices and platforms has made it even more complex\u2014and critical.<\/p>\n\n\n\n<p>Today, effective video ad measurement requires viewing outcomes as dynamic metrics that can be tracked and optimized throughout the ad lifecycle, across every touchpoint.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1198\" height=\"464\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/10\/22082900\/March-Madness-Report-3-e1729611342369.png\" alt=\"\" class=\"wp-image-25002\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/10\/22082900\/March-Madness-Report-3-e1729611342369.png 1198w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/10\/22082900\/March-Madness-Report-3-e1729611342369-300x116.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/10\/22082900\/March-Madness-Report-3-e1729611342369-1024x397.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/10\/22082900\/March-Madness-Report-3-e1729611342369-640x248.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/10\/22082900\/March-Madness-Report-3-e1729611342369-768x297.png 768w\" sizes=\"(max-width: 1198px) 100vw, 1198px\" \/><\/figure>\n\n\n\n<p>By adopting an always-on mindset, advertisers can optimize earlier in the process to ensure stronger business results like website visits, in-store and online purchases, and brand awareness.<\/p>\n\n\n\n<p>In this full interview, Tom dives into the complexities of connecting ad exposure to real-world actions and how iSpot approaches video ad measurement.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Measurement Mavens iSpot Interview | Tom Keaveney, iSpot\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8ZgWTu18SFU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Want to learn how to connect the dots between creative resonance, ad exposure, and real-world consumer actions? Download our new guide: <strong>Video Ad Outcomes Reimagined: Action Plans for Measurement Across the Funnel<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill\" style=\"font-size:24px\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/rethinking-video-ad-outcomes\/\" style=\"background-color:#009387\"><strong>Get the Guide<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tom Keaveney, EVP of Business Development at iSpot, sheds light on one of the media industry\u2019s toughest challenges: accurately measuring business outcomes in a fragmented landscape. Although unifying measurement isn&#8217;t a new challenge, the rapid growth of content across devices and platforms has made it even more complex\u2014and critical. Today, effective video ad measurement requires&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":25003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/25001"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=25001"}],"version-history":[{"count":27,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/25001\/revisions"}],"predecessor-version":[{"id":29090,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/25001\/revisions\/29090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/25003"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=25001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=25001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=25001"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=25001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}