{"id":22521,"date":"2024-08-14T06:05:00","date_gmt":"2024-08-14T13:05:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=22521"},"modified":"2025-08-25T12:35:40","modified_gmt":"2025-08-25T19:35:40","slug":"advancing-tv-currency-with-leslie-wood-ispot-chief-research-officer","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/advancing-tv-currency-with-leslie-wood-ispot-chief-research-officer\/","title":{"rendered":"Advancing TV Currency With Leslie Wood, iSpot Chief Research Officer"},"content":{"rendered":"\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this Measurement Mavens interview, Leslie Wood, Chief Research Officer at iSpot, shares insight into iSpot\u2019s latest measurement and currency advancements. Having played a pivotal role in our recent <a href=\"https:\/\/www.ispot.tv\/hub\/u-s-joint-industry-committee-certifies-ispot-national-tv-currency\/\">JIC certifications<\/a>, Wood leads her team of best-in-class researchers and data scientists with a passion for innovation and a belief in the power of people.\u00a0\u00a0<\/p>\n\n\n\n<p>Wood elaborates on iSpot\u2019s ad-first measurement and currency approach, fueled by ACR (Automatic Content Recognition). Ubiquitous across every market in the US, ACR technology provides second-by-second ad viewership data and captures a diverse range of viewing patterns that leads to more accurate and representative measurement. It\u2019s also this technology that underpins our <a href=\"https:\/\/www.ispot.tv\/hub\/ispot-tv-earns-mrc-accreditation-for-national-tv-ad-occurrence-reporting\/\">MRC accredited<\/a> national ad occurrence data.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Building on iSpot\u2019s smart TV-first panel, Wood explains how her team pioneered <a href=\"http:\/\/www.ispot.tv\/hub\/data-connect\">iSpot Data Connect<\/a> \u2013 next-gen infrastructure for identity, matching and big data integration to help marketers target audiences and connect them to outcomes with person-level precision. For broadcasters, publishers and agencies, this infrastructure means more representative, flexible and higher-quality data to transact on.\u00a0<\/p>\n\n\n\n<p>Hear more from Leslie Wood about iSpot\u2019s currency differentiators, the industry trends that inspire her, and the best career advice she ever received in the Measurement Mavens video below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Measurement Mavens iSpot Interview | Leslie Wood\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iZl96hwnfJM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In this Measurement Mavens interview, Leslie Wood, Chief Research Officer at iSpot, shares insight into iSpot\u2019s latest measurement and currency advancements. Having played a pivotal role in our recent JIC certifications, Wood leads her team of best-in-class researchers and data scientists with a passion for innovation and a belief in the power of people.\u00a0\u00a0 Wood&#8230; Read More<\/p>\n","protected":false},"author":49,"featured_media":22546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[504],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/22521"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=22521"}],"version-history":[{"count":9,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/22521\/revisions"}],"predecessor-version":[{"id":28061,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/22521\/revisions\/28061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/22546"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=22521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=22521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=22521"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=22521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}