{"id":22297,"date":"2024-07-31T05:00:00","date_gmt":"2024-07-31T12:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=22297"},"modified":"2024-07-30T10:03:09","modified_gmt":"2024-07-30T17:03:09","slug":"ispot-launches-cross-platform-measurement-offering-for-tiktok","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ispot-launches-cross-platform-measurement-offering-for-tiktok\/","title":{"rendered":"iSpot Launches Cross-Platform Measurement Offering for TikTok"},"content":{"rendered":"\n
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Whether consumed through social, digital, streaming, or linear channels, video is just that \u2013 video \u2013 the most engaging medium for engaging audiences. And today\u2019s marketers require a deeper understanding of how ad campaigns reach and perform against these scattered audiences, all of the places they consume video.\u00a0<\/p>\n\n\n\n

Today, iSpot became TikTok\u2019s first audience measurement solution made generally available, marking a milestone in providing advertisers with a more holistic view of their video ad investments. <\/p>\n\n\n\n

Using our Unified Measurement<\/a> solution, advertisers can now independently measure and verify cross-media reach of TikTok campaigns relative to linear. Advertisers will get Unified Measurement standard audience KPIs and brand-level reporting to assess ad effectiveness and optimize media plans with incremental reach from TikTok ads.<\/p>\n\n\n\n

In a recent meta analysis using iSpot measurement across 21 campaigns, an average of 58% of all TikTok impressions reached a unique audience who were unexposed to the TV portion of the campaign*<\/mark><\/strong>. Not only does this showcase how TikTok campaigns effectively drive new audiences over linear, but it also stresses the significance of incorporating TikTok in cross-platform measurement to ensure an accurate, deduped view of audience reach.<\/p>\n\n\n\n

Measuring TikTok campaigns is easy with iSpot. No pixels or tagging are needed. iSpot x TikTok clients can work with their TikTok representative to enable TikTok campaign data into their Unified Measurement dashboard.<\/p>\n\n\n\n

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Let the power of iSpot supercharge your TikTok campaign effectiveness. Read the full press release below and reach out to your TikTok representative to learn more.\u00a0<\/p>\n\n\n\n

*<\/em><\/strong>Source: iSpot.tv meta-analysis, US, 2024 (N=21)<\/em><\/p>\n\n\n\n

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<\/strong>iSpot Launches Cross-Platform Measurement Offering for TikTok<\/strong><\/p>\n\n\n\n

Now integrated and available within iSpot\u2019s Unified Measurement Platform, the first solution made generally available enabling brands to verify the audience overlap and incremental reach TikTok delivers against Linear TV<\/em>.<\/p>\n\n\n\n

Sample analysis across 21 campaigns found an average of 58% of all TikTok campaign impressions reached a unique audience unexposed to the Linear TV portion of the campaign.<\/em><\/p>\n\n\n\n

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Los Angeles, CA and Bellevue, WA\u00a0 \u2013 July 31, 2024 \u2014<\/strong> Today,<\/strong> iSpot, the TV measurement company, formally announced an integration with TikTok to help brands gain an unprecedented view into the audience reach that the leading short-form video platform delivers <\/strong>compared to American Linear TV viewers.<\/p>\n\n\n\n

The first solution made generally available is now widely available to marketers via iSpot\u2019s Unified Measurement Platform, which verifies and measures TV advertising across hundreds of streaming platforms, apps, services, and traditional linear networks.<\/p>\n\n\n\n

In a recent meta-analysis of 21 campaigns using iSpot.tv’s measurement solution, we saw that, on average, 58% of TikTok impressions reached a unique audience of viewers who were unexposed to the TV portion of the campaign\u00b9\u2014demonstrating the efficiency of TikTok campaigns in driving new audiences to advertisers’ linear TV campaigns.<\/p>\n\n\n\n

“In the dynamic video landscape, brands need to extend their reach beyond traditional channels. TikTok’s commitment to providing diverse measurement tools enables advertisers to understand and leverage cross-media engagement, driving meaningful results.” said Jorge Ruiz, Global Head of Marketing Science, TikTok<\/p>\n\n\n\n

Specifically, through this partnership and integration, TikTok advertisers can now leverage iSpot\u2019s Unified Measurement solution to quantify the ad impressions delivered to incremental households not reached on linear TV or streaming sources and obtain person-level audience estimates to account for mobile viewing behaviors.<\/p>\n\n\n\n

Advertisers will have the ability to:<\/p>\n\n\n\n

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  • \u00a0Understand their TikTok campaign performance with Unified Measurement standard KPIs<\/li>\n\n\n\n
  • Determine the reach and value of TikTok through brand-level reporting<\/li>\n\n\n\n
  • Optimize media plans and buys across CTV and linear with incremental reach of TikTok ads<\/li>\n<\/ul>\n\n\n\n

    \u201cMarketers and brands that aren\u2019t considering TikTok as integral to their cross-platform marketing campaigns are clearly missing out on an opportunity to extend their reach and drive results,\u201d said Stu Schwartzapfel, EVP, Media Partnerships at iSpot.tv. \u201cWe\u2019re thrilled TikTok leaned into our leading Unified Measurement to uncover, understand and ultimately capitalize on consumers who are not reached by linear TV.”<\/p>\n\n\n\n

    Source: iSpot.tv meta-analysis, US, 2024 (N=21); expressed as (TikTok Unique Reach\/TikTok Total Reach)<\/em><\/p>\n\n\n\n

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    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Whether consumed through social, digital, streaming, or linear channels, video is just that \u2013 video \u2013 the most engaging medium for engaging audiences. And today\u2019s marketers require a deeper understanding of how ad campaigns reach and perform against these scattered audiences, all of the places they consume video.\u00a0 Today, iSpot became TikTok\u2019s first audience measurement… Read More<\/p>\n","protected":false},"author":26,"featured_media":22298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":null},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/22297"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=22297"}],"version-history":[{"count":6,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/22297\/revisions"}],"predecessor-version":[{"id":22310,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/22297\/revisions\/22310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/22298"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=22297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=22297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=22297"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=22297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}