{"id":21912,"date":"2024-07-11T08:37:36","date_gmt":"2024-07-11T15:37:36","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=21912"},"modified":"2025-08-25T12:35:40","modified_gmt":"2025-08-25T19:35:40","slug":"optimizing-cross-platform-ad-campaigns-across-creative-audience-and-outcomes","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/optimizing-cross-platform-ad-campaigns-across-creative-audience-and-outcomes\/","title":{"rendered":"Optimizing Cross-Platform Ad Campaigns Across Creative, Audience and Outcomes"},"content":{"rendered":"\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this <strong>Measurement Mavens<\/strong> interview, Kyler Blackmore, Media Director at Balance of Nature, shares how his team uses iSpot for creative testing, audience measurement, and business outcome attribution.<\/p>\n\n\n\n<p>Blackmore highlights how analyzing the broader impact of ads on website traffic and business outcomes has allowed Balance of Nature to optimize their linear and streaming campaigns to effectively increase ROAS. Key discoveries, such as the importance of daytime TV for driving phone calls and other dayparts for boosting web visits, have been instrumental in refining their targeting approach.<\/p>\n\n\n\n<p>Hear more from Kyler Blackmore as he delves into the significance of cross-platform measurement in enhancing marketing efforts and what\u2019s next on the horizon for Balance of Nature.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"Measurement Mavens iSpot Interview | Kyler Blackmore\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/InLT5gW1NzQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Download <em>Driving<\/em> <em>Full-Funnel TV Ad Performance: Measurement Success Stories Across Creative, Audience and Outcomes<\/em><strong><em> <\/em><\/strong>to discover how bridging the creative and media divide and simplifying outcomes measurement can maximize your ROAS and drive effectiveness throughout the entire TV ad lifecycle.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:22px\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.ispot.tv\/hub\/resources\/playbooks\/driving-full-funnel-tv-ad-performance\/\" style=\"background-color:#4ac500\"><strong>Download eBook<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this Measurement Mavens interview, Kyler Blackmore, Media Director at Balance of Nature, shares how his team uses iSpot for creative testing, audience measurement, and business outcome attribution. Blackmore highlights how analyzing the broader impact of ads on website traffic and business outcomes has allowed Balance of Nature to optimize their linear and streaming campaigns&#8230; Read More<\/p>\n","protected":false},"author":68,"featured_media":21913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[504],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21912"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=21912"}],"version-history":[{"count":14,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21912\/revisions"}],"predecessor-version":[{"id":28064,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21912\/revisions\/28064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/21913"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=21912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=21912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=21912"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=21912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}