{"id":21761,"date":"2024-06-12T06:00:00","date_gmt":"2024-06-12T13:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=21761"},"modified":"2025-02-28T12:57:44","modified_gmt":"2025-02-28T20:57:44","slug":"ispot-and-linkedin-partner-up-to-bring-ctv-measurement-to-b2b-marketers","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/ispot-and-linkedin-partner-up-to-bring-ctv-measurement-to-b2b-marketers\/","title":{"rendered":"iSpot and LinkedIn Partner Up to Bring CTV Measurement to B2B Marketers"},"content":{"rendered":"\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>iSpot continues to revolutionize streaming measurement \u2013 from helping clients like multicultural media and marketing services company <a href=\"https:\/\/www.ispot.tv\/hub\/my-code-taps-ispot-to-be-third-party-measurement-provider-of-its-diverse-slate-of-ctv-apps-and-properties\/\">My Code understand their audience beyond linear TV<\/a> to teaming up with Roku as their <a href=\"https:\/\/www.ispot.tv\/hub\/roku-and-ispot-connect-industrys-best-cross-platform-measurement-with-leading-streaming-platform\/\">preferred measurement provider<\/a>.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why we\u2019re thrilled to announce we\u2019ve teamed up with LinkedIn to combine the power of their first-party, B2B audience data with our own best-in-class TV ad measurement and advanced audience segments!&nbsp;<\/p>\n\n\n\n<p>By leveraging iSpot&#8217;s industry-leading <a href=\"https:\/\/www.ispot.tv\/products\/measurement\/unified\">Unified Measurement<\/a> capabilities coupled with LinkedIn&#8217;s unique advanced audience segments, B2B marketers are now able to accurately quantify both the on-target reach and frequency of CTV ad impressions as well as impressions delivered to incremental households <em>not <\/em>reached on linear TV.<\/p>\n\n\n\n<p>Check out a video on what LinkedIn\u2019s own Logan Kingman, Director of Business Development &amp; Strategic Partnerships, has to say about this partnership and read the full news below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"iSpot Interview | Logan Kingman\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Zmb_SQdL4sY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:24px\"><strong>iSpot Joins LinkedIn Partner Marketing Program, Bringing Advanced CTV Measurement to B2B Marketers<\/strong><\/p>\n\n\n\n<p><em>Combining the power of LinkedIn\u2019s first-party data with iSpot\u2019s best-in-class TV ad measurement and advanced audience segments, marketers now have the ability to measure their effectiveness in reaching B2B audiences across linear and CTV\u00a0.<\/em><\/p>\n\n\n\n<p><strong>Bellevue, WA \u2014 June <\/strong><strong>12<\/strong><strong>, 2024 \u2014<\/strong> Today TV measurement company iSpot officially announced it has joined the LinkedIn Marketing Partner program, bringing their business-focused measurement capabilities to support LinkedIn CTV, the platform\u2019s new CTV offering.<\/p>\n\n\n\n<p>By leveraging iSpot&#8217;s industry-leading Unified Measurement capabilities coupled with LinkedIn&#8217;s unique B2B advanced audience segments, customers are able to accurately quantify both the on-target reach and frequency of CTV ad impressions as well as impressions delivered to incremental households <em>not <\/em>reached on linear TV.<\/p>\n\n\n\n<p>\u201cWe\u2019re honored to be joining the LinkedIn Partner Marketing Program as a measurement provider for LinkedIn CTV,\u201d said Stuart Schwartzapfel, EVP, Media Partnerships at iSpot. \u201cUsing iSpot\u2019s Unified Measurement, LinkedIn customers are now able to measure the reach of their CTV campaigns to the audiences that matter most.\u201d<\/p>\n\n\n\n<p>LinkedIn CTV Ads, including LinkedIn Premiere \u2013 a managed offering within Campaign Manager \u2013&nbsp; help customers reach engaged B2B decision makers and capture buyers\u2019 attention.<\/p>\n\n\n\n<p>LinkedIn leverages CTV inventory from a variety of platforms, to help customers reach and engage B2B decision makers among its community of more than 1 billion professionals. Specifically, marketers can harness LinkedIn\u2019s first-party data to help reach their target audience to not only ensure campaign messages land with precision, impact and less wasted impressions, but iSpot\u2019s measurement will also give them the ability to understand ad performance as it relates to business objectives.<\/p>\n\n\n\n<p>&#8220;As the advertising industry faces increased pressure to drive results, building solutions that measure the effectiveness in reaching B2B audiences is critical,&#8221; said Logan Kingman, Director of Business Development, LinkedIn. &#8220;Through our collaboration with iSpot, we\u2019re helping our customers better measure the accuracy and reach of their CTV campaigns against target audiences.&#8221;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>iSpot continues to revolutionize streaming measurement \u2013 from helping clients like multicultural media and marketing services company My Code understand their audience beyond linear TV to teaming up with Roku as their preferred measurement provider.&nbsp; That\u2019s why we\u2019re thrilled to announce we\u2019ve teamed up with LinkedIn to combine the power of their first-party, B2B audience&#8230; Read More<\/p>\n","protected":false},"author":26,"featured_media":21762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21761"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=21761"}],"version-history":[{"count":10,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21761\/revisions"}],"predecessor-version":[{"id":28066,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21761\/revisions\/28066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/21762"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=21761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=21761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=21761"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=21761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}