{"id":21585,"date":"2024-05-21T09:57:39","date_gmt":"2024-05-21T16:57:39","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=21585"},"modified":"2025-02-19T14:38:18","modified_gmt":"2025-02-19T22:38:18","slug":"strategies-to-optimize-cross-platform-ad-roas-with-drivetimes-head-of-marketing","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/strategies-to-optimize-cross-platform-ad-roas-with-drivetimes-head-of-marketing\/","title":{"rendered":"Proven Strategies to Optimize Cross-Platform ROAS With DriveTime\u2019s Head of Marketing"},"content":{"rendered":"\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With the rapid evolution of media consumption and data analytics, TV marketing has undergone a profound transformation. Kyle Tassinari, Head of Marketing at DriveTime, recently shared strategies for connecting TV advertising to business outcomes at TV Disrupt 2024, emphasizing the importance of data-driven decision-making and strategic partnerships.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size\" style=\"font-size:22px\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/www.tvdisrupt.com\/2024\/watch-on-demand\/gain-access\" style=\"background-color:#4ac500\">Watch On Demand<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-color has-link-color wp-elements-27786dfe1c1889805b728462d605afee\" style=\"color:#4ac500;font-size:24px\"><strong>Data-Driven Outcomes<\/strong><\/h1>\n\n\n\n<p>In today&#8217;s complex TV advertising landscape, data is king. Tassinari emphasizes the importance of leveraging data to drive TV strategies. With iSpot, marketers now have access to invaluable insights that can transform their approach to media buying. DriveTime&#8217;s partnership with iSpot has been instrumental in driving efficiency and growth, with<strong> leads up over 100% and quality leads up over 300% since 2018.<\/strong><\/p>\n\n\n\n<p>Tassinari\u2019s presentation went beyond theoretical concepts, delving into practical frameworks that marketers can implement to maximize their TV advertising impact. One such framework is the concept of marginal utility borrowed from economics. By understanding the incremental value of each ad impression, marketers can make smarter decisions about where to allocate their budgets for maximum ROI.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"DriveTime&#039;s Head of Marketing on Using iSpot Solutions (TV Disrupt 2024)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2BgbaY8Q45U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Another powerful tool Tassinari shared is incrementality testing. By periodically pausing media spend and analyzing unique reach and frequency, marketers can gain valuable insights into the true impact of their TV advertising efforts. DriveTime has gained a profound understanding of the actual impact of their ad campaigns, consistently validating the approach\u2019s effectiveness in fine-tuning their media investments&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/05\/20140042\/image3-1024x427.png\" alt=\"\" class=\"wp-image-21590\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/05\/20140042\/image3-1024x427.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/05\/20140042\/image3-300x125.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/05\/20140042\/image3-640x267.png 640w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/05\/20140042\/image3-768x320.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/05\/20140042\/image3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading has-text-color has-link-color wp-elements-8ab7f89843e2db488caf127e9ba0279e\" style=\"color:#4ac500;font-size:24px\"><strong>Looking Ahead: Opportunities for Growth&nbsp;<\/strong><\/h1>\n\n\n\n<p>As market dynamics continue to shift, Tassinari sees even greater opportunities on the horizon. By maintaining a solid framework and leveraging the right tools and partnerships, marketers can unlock significant growth potential in the TV advertising space. Tassinari credited iSpot for enabling DriveTime&#8217;s transformation and efficiency gains in TV advertising. From eliminating the need to compile local market survey data to providing insightful dashboards, iSpot has been instrumental in DriveTime&#8217;s success.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container\"><iframe loading=\"lazy\" title=\"DriveTime Head of Marketing on Increasing ROAS Using iSpot (TV Disrupt 2024)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FYhF6kVbvqs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For marketers aiming to navigate the complexities of TV advertising effectively, Tassinari\u2019s approach offers a blueprint for success: adopt data-driven strategies, implement practical frameworks, and nurture strategic partnerships to achieve measurable improvements in advertising performance.&nbsp; Watch the full TV Disrupt Session on demand to uncover strategies for measuring incrementality, optimizing reach and frequency, and driving business outcomes through data-driven decisions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/05\/21095939\/image2-1-1024x672.png\" alt=\"\" class=\"wp-image-21617\" srcset=\"https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/05\/21095939\/image2-1-1024x672.png 1024w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/05\/21095939\/image2-1-300x197.png 300w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/05\/21095939\/image2-1-488x320.png 488w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/05\/21095939\/image2-1-768x504.png 768w, https:\/\/hub-cdn.ispot.tv\/blog\/wp-content\/uploads\/2024\/05\/21095939\/image2-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With the rapid evolution of media consumption and data analytics, TV marketing has undergone a profound transformation. Kyle Tassinari, Head of Marketing at DriveTime, recently shared strategies for connecting TV advertising to business outcomes at TV Disrupt 2024, emphasizing the importance of data-driven decision-making and strategic partnerships. Data-Driven Outcomes In today&#8217;s complex TV advertising landscape,&#8230; Read More<\/p>\n","protected":false},"author":53,"featured_media":21588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21585"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=21585"}],"version-history":[{"count":34,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21585\/revisions"}],"predecessor-version":[{"id":27737,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21585\/revisions\/27737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/21588"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=21585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=21585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=21585"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=21585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}