{"id":21478,"date":"2024-05-07T06:27:56","date_gmt":"2024-05-07T13:27:56","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=21478"},"modified":"2025-06-03T08:37:02","modified_gmt":"2025-06-03T15:37:02","slug":"streaming-into-the-future-ispot-helps-industry-capitalize-on-consumer-shifts","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/streaming-into-the-future-ispot-helps-industry-capitalize-on-consumer-shifts\/","title":{"rendered":"Streaming Into the Future: iSpot Helps Industry Capitalize on Consumer Shifts"},"content":{"rendered":"\n
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With streaming becoming the predominant way for consumers to connect with the sight, sound and motion of engaging content, it\u2019s also a must for marketers to understand how CTV campaign investments are performing incrementally against linear.<\/p>\n\n\n\n

That\u2019s why at the beginning of the year iSpot \u2013 who works with 85% of America\u2019s top 100 brands \u2013 went all in on streaming measurement. Building on our market-leading Unified Measurement platform, we launched a dedicated Streaming Measurement offering and new suite of metrics that empower hundreds of advertisers and publishers with a fast, reliable, independent system for tracking audience consumption of CTV advertising, at scale. <\/p>\n\n\n\n

With the first streaming dashboard that includes metrics like on-target delivery, CTV verification and deduplicated, unique audience identification, the industry took note and we struck partnerships across a diverse array of clients \u2013 from family entertainment brand Moonbug<\/a> (think: Blippi and Cocomelon) to Comcast\u2019s AudienceXpress<\/a> and LinkedIn<\/a>.<\/p>\n\n\n\n

This week was a watershed moment in our history as our partners didn\u2019t just lean into streaming, but put us front and center during their NewFront presentations.<\/p>\n\n\n\n

Roku and iSpot<\/a> announced a two-way partnership that would bolster streaming measurement innovation for all facets of the media ecosystem. <\/p>\n\n\n\n

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My Code, the leading multicultural media and marketing services company, leaned into iSpot\u2019s CTV measurement<\/a> \u2013 especially critical when you consider that diverse consumers adopt streaming apps faster than general market consumers. <\/p>\n\n\n\n

TripleLift, VaynerMedia and iSpot shared the IAB NewFronts stage to discuss high-impact CTV executions and showcase concrete findings and benchmarks around incrementality.<\/p>\n\n\n\n

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And, of course, TikTok announced during their NewFront<\/a> a partnership with iSpot to measure the reach of their campaigns beyond linear TV. This partnership opens the doors for TikTok advertisers to get a more comprehensive understanding of ad performance on the platform and how it fits into their larger media buys. More on that soon.<\/p>\n\n\n\n

As streaming continues to reshape the media ecosystem, iSpot is committed to innovating how content consumption is measured. These collaborations with streaming platforms ensure our clients are well-equipped to thrive in today\u2019s incredibly complex marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"

With streaming becoming the predominant way for consumers to connect with the sight, sound and motion of engaging content, it\u2019s also a must for marketers to understand how CTV campaign investments are performing incrementally against linear. That\u2019s why at the beginning of the year iSpot \u2013 who works with 85% of America\u2019s top 100 brands… Read More<\/p>\n","protected":false},"author":26,"featured_media":21479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[502],"ispot_product_categories":[],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21478"}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=21478"}],"version-history":[{"count":9,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21478\/revisions"}],"predecessor-version":[{"id":22180,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21478\/revisions\/22180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/21479"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=21478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=21478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=21478"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=21478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}