{"id":21379,"date":"2024-04-16T05:00:00","date_gmt":"2024-04-16T12:00:00","guid":{"rendered":"https:\/\/www.ispot.tv\/hub\/?p=21379"},"modified":"2025-08-25T11:06:32","modified_gmt":"2025-08-25T18:06:32","slug":"my-code-taps-ispot-to-be-third-party-measurement-provider-of-its-diverse-slate-of-ctv-apps-and-properties","status":"publish","type":"post","link":"https:\/\/www.ispot.tv\/hub\/my-code-taps-ispot-to-be-third-party-measurement-provider-of-its-diverse-slate-of-ctv-apps-and-properties\/","title":{"rendered":"My Code Taps iSpot to be Third Party Measurement Provider of its Diverse Slate of CTV Apps and Properties"},"content":{"rendered":"\n
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While iSpot continues to revolutionize measurement, innovate its products and hire world-class talent<\/a>, we\u2019re also committed to helping clients find value in all audiences \u2013 be it family-focused content<\/a> for a leading entertainment brand or rolling out innovative ways to measure streaming<\/a>.<\/p>\n\n\n\n

We\u2019re also committed to measuring ALL <\/strong>audiences. <\/p>\n\n\n\n

That means helping clients like multicultural media and marketing services company My Code<\/a> understand, accurately account for and help their customers incrementally reach diverse audiences beyond linear television. Today we\u2019re thrilled to announce that My code will be leveraging our best-in-class Unified Measurement<\/a> capabilities to bolster its connected TV measurement across its video advertising inventory and community-focused media brands!<\/p>\n\n\n\n

Kudos to My Code for raising the bar for the entire industry in measuring historically under-represented audiences, such as Black and Hispanic consumers, and committing to measuring CTV in the most full and representative manner. <\/p>\n\n\n\n

Read the full press release below for more.<\/p>\n\n\n\n

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My Code Taps iSpot To Be Third Party Measurement Provider Of Its Diverse Slate of CTV Apps And Properties<\/strong><\/p>\n\n\n\n

With an emphasis on accurately measuring diverse audiences, iSpot will help My Code and their customers understand the incremental reach of their CTV programming beyond linear TV<\/em><\/p>\n\n\n\n

Bellevue, WA & Santa Monica, CA \u2014 April 16, 2024 \u2014<\/strong> My Code<\/a>, a leading multicultural media and marketing services company, today announced a partnership with TV measurement company iSpot.tv<\/a>. <\/p>\n\n\n\n

The partnership will immediately bolster My Code\u2019s connected TV measurement across its video advertising inventory and community-focused media brands to give clients seeking to reach diverse audiences through ad supported streaming the best-in-class third-party measurement they deserve.<\/p>\n\n\n\n

Leveraging iSpot\u2019s Unified Measurement<\/a> capabilities, My Code will be able to accurately quantify reach and frequency of CTV ad impressions, impressions delivered to incremental households not <\/em>reached on linear TV, as well as  person-level audience estimates to account for co-viewing. <\/p>\n\n\n\n

In doing so, My Code will be raising the bar for the entire industry in measuring historically under-represented audiences, such as Black and Hispanic consumers, and reinforces their commitment to measuring CTV in the most full and representative manner.<\/p>\n\n\n\n

\u201cWe evaluated a number of providers but ultimately decided that iSpot was an obvious choice because of their ability to provide a truly turnkey and always-on solution,\u201d said Nelson Ferreira, Head of Industry, CTV, My Code. \u201cWe\u2019re excited to work <\/p>\n\n\n\n

with iSpot to uncover and validate to the market the opportunities they have to connect with our viewers in meaningful ways.\u201d<\/p>\n\n\n\n

A recent iSpot measurement study of 7 major advertisers across distinct industries \u2013 such as automotive, Insurance, pharmaceutical and QSR \u2013 found that 42% of My Code\u2019s delivered impressions were incremental to linear TV. Better still, the analysis found that My Code had an average co-viewing factor of 1.32 – meaning for every household ad delivered, approximately 1.32 pairs of eyes actually saw the ad.<\/p>\n\n\n\n

Even more telling, when looking at the campaigns that sought to exclusively target Hispanic consumers, about 93% of My Code’s delivered impressions were incremental to linear impressions of the major Spanish language networks.<\/p>\n\n\n\n

\u201cWe\u2019re thrilled to work alongside My Code in order to help them achieve their mission and provide their customers with a trusted and reliable third party measurement solution,\u201d said Dan Loewenberg, VP, media partnerships, iSpot. \u201cNot only does it validate My Code\u2019s commitment to CTV, but it will really help brands determine the best strategies for budget allocation across linear and streaming platforms as a way to unlock the full value of My Code\u2019s diverse platforms and viewers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

While iSpot continues to revolutionize measurement, innovate its products and hire world-class talent, we\u2019re also committed to helping clients find value in all audiences \u2013 be it family-focused content for a leading entertainment brand or rolling out innovative ways to measure streaming. We\u2019re also committed to measuring ALL audiences.  That means helping clients like multicultural… Read More<\/p>\n","protected":false},"author":26,"featured_media":21380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[503],"ispot_product_categories":[],"class_list":["post-21379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-ad-insights","tag-qsr"],"acf":{"expiration_date":""},"_links":{"self":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/comments?post=21379"}],"version-history":[{"count":10,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21379\/revisions"}],"predecessor-version":[{"id":22183,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/posts\/21379\/revisions\/22183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media\/21380"}],"wp:attachment":[{"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/media?parent=21379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/categories?post=21379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/tags?post=21379"},{"taxonomy":"ispot_product_categories","embeddable":true,"href":"https:\/\/www.ispot.tv\/hub\/wp-json\/wp\/v2\/ispot_product_categories?post=21379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}